Haley Foura
New Cumberland,PA
Summary
Results-oriented achiever with proven ability to exceed targets and drive successful campaigns in a fast-paced environment. Leverage expertise in data analysis and strategic thinking to lead Results Enablement for the Social & Media Advertising department at WebFX. Successfully oversee advertising best practices, client results, and strategy audits for the department. Achieved remarkable growth by spearheading innovative social media strategies and fostering a culture of continuous improvement.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social & Media Results Practice Lead
WebFX
05.2024 - Current
- Established clear performance metrics to monitor progress toward practice objectives and evaluate overall department success regularly.
- Enhanced the campaign review process by streamlining requests, facilitating seamless integration of information across services, and tapping into the expertise across our SMEs.
- Conducted comprehensive analyses of internal results operations to identify areas for improvement and implement necessary changes for increased efficiency.
- Fostered a culture of innovation within the team by encouraging brainstorming sessions, experimentation with new techniques or tools, and sharing successes and learnings openly.
- Delivered engaging presentations at industry meetings to share insights on emerging trends, showcase expertise, and strengthen the agency's strategies and results for those industries.
- Directly managed a variety of client campaigns totaling over $2.5M in social ad spend so far in 2024.
Sr. Creative Social Media Consultant
WebFX
05.2023 - 05.2024
- Became the leader of our Results Enablement program—responsible for managing client results across the department.
- Conducted and oversaw more than 150 campaign audits to identify growth opportunities and ensure best practices were met.
- Developed new efficient reporting processes for the department.
- Helped our department grow rolling CPL year-over-year for ten consecutive months.
- Managed and optimized the advertising and strategy best practices for the department.
- Managed and revamped our strategy newsletter to hit on key focus areas based on trends identified through campaign reviews and department results reports.
- Set quarterly strategy challenges for the team based on those data trends identified from our department results reports.
- Developed a new training program for onboarding new campaign reviewers.
- Revamped ad workshops to focus on developing Junior team member’s independent troubleshooting and results analysis skills.
Social Media Consultant
WebFX
05.2021 - 05.2023
- Assisted with the execution of our new Results Enablement program which aims to support client results across the department by providing thorough campaign launch audits and providing 90 day action plans for results growth.
- Responsible for collecting department results data, curating reports, data analysis of those reports, and presenting KPI trends in our monthly department meetings.
- Assisted in the development of an advertising best practice checklist—a resource for team members to leverage as they build client advertising strategies.
- Developed new Google Data Studio reporting templates which included cues of information to support junior team members with data analysis. Curated variations for e-commerce and lead generation businesses.
Social Media Analyst
WebFX
05.2019 - 05.2021
- Lead the charge on launching several new social media advertising services for the department, including YouTube advertising and Messenger chat bots—developed pricing, processes, and new training programs for these.
- Developed and began teaching four different career development trainings.
- Hit a new Facebook ads ROAs benchmark (169x) for a key client and improved their ROAs year-over-year consistently throughout 2020 and 2021.
- Cut a client's CPA by over 51%, increased their job applications by over 208%, and qualified job applications by over 243%!
Social Media Specialist
WebFX
05.2017 - 05.2019
- Managed a client roster of 17 different clients across various industries within E-Commerce, B2B Lead Generation, and Brick and Morter.
- Planned and executed social media campaigns that supported client marketing goals.
- Reviewed analytics and KPI metrics to measure the success of social media efforts.
- Developed and produced content for social media, such as written posts, graphic designs, and GIFs. Leveraged tools including Canva, GIMP, and Buffer.
- Communicated with internal teams and collaborators through emails, presentations, and strategies.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter.
Social Media Marketing Intern
WebFX
06.2016 - 05.2017
Front Desk Agent
Hershey Entertainment & Resorts
05.2015 - 08.2015
- Provided quality experiences and guest satisfaction through customer service and hospitality
- Collected room deposits, fees, and payments.
- Provided exceptional service during high-volume periods or challenging situations, ensuring a seamless experience for all guests.
- Maintained accurate records of guest information, payments, and reservations using hotel management software systems.
- Helped the hotel meet sales goals by describing, showing, and selling vacant rooms to walk-in prospects.
Education
Bachelor of Science - Marketing
Bloomsburg University of Pennsylvania
Bloomsburg, PA05.2017
Skills
- Marketing Operations
- Social Media Strategy
- Paid Social Media Advertising
- Results Data Analysis
- Google Data Studio
- Google Analytics
- Strategic Planning
- Process improvement
- Programmatic Advertising
- Marketing Attribution
Certification
- Creative Strategy Professional | Meta | November 2022
- LinkedIn Marketing Strategy | LinkedIn | December 2022
- LinkedIn Content and Creative Design | LinkedIn | December 2022
- LinkedIn Marketing Solutions Fundamentals | LinkedIn | December 2022
Timeline
Social & Media Results Practice Lead
WebFX
05.2024 - Current
Sr. Creative Social Media Consultant
WebFX
05.2023 - 05.2024
Social Media Consultant
WebFX
05.2021 - 05.2023
Social Media Analyst
WebFX
05.2019 - 05.2021
Social Media Specialist
WebFX
05.2017 - 05.2019
Social Media Marketing Intern
WebFX
06.2016 - 05.2017
Front Desk Agent
Hershey Entertainment & Resorts
05.2015 - 08.2015
Bachelor of Science - Marketing
Bloomsburg University of Pennsylvania
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