Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Certification
Timeline
Generic

HALEY GARRETT

Macon,Georgia

Summary

Creative professional with a strong background in digital marketing and analytics. Known for developing engaging content strategies and managing diverse channels to drive measurable results.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Content Manager

NewTown Macon
Macon, GA
06.2025 - Current
  • Developed engaging digital content strategies to elevate brand presence online.
  • Managed social media accounts to enhance audience interaction and engagement.
  • Analyzed website traffic data to refine content for target demographics.
  • Oversaw editorial calendar, ensuring timely publication of digital materials.
  • Implemented SEO techniques to boost search engine visibility of content.
  • Curated compelling content for monthly newsletters targeting diverse audience segments.
  • Coordinated logistics for events, ensuring seamless execution of all elements.
  • Organized promotional events, including trade shows and special holiday offers.

Email Marketing Specialist

Internet Marketing Expert Group
Sevierville, Tennessee
11.2024 - 04.2025
  • Developed comprehensive email marketing strategy for over 60 clients, encompassing drip and broadcast campaigns.
  • Created customized pop-ups on client websites to enhance email collection efforts.
  • Conducted extensive email testing to ensure successful delivery and optimize customer engagement.
  • Designed email templates using HTML and CSS coding techniques.
  • Managed email automation tools such as MailChimp and Constant Contact.
  • Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
  • Expanded customer base by successfully emailing prospects to enhance conversion rates.
  • Established email marketing KPIs utilizing GA4 Analytics to drive performance metrics.

Digital Media Manager

Visit Macon
02.2022 - 11.2024
  • Managed social media accounts and scheduled social media for daily postings
  • Formulated weekly Social Media Reports to monitor daily content through Adobe Excel
  • Used Google Analytics to determine top stories of the day and translated metrics to upper management
  • Created unique graphics to drive engagement to the website
  • Published original stories from press releases and news sources to bring traffic to the website
  • Edited video to highlight interviews and stories
  • Managed reporters and anchors to ensure their daily stories were published online by deadline
  • Developed and implemented cohesive branding strategies for multiple departments, ensuring alignment with Visit Macon's overarching brand identity
  • Analyzed website traffic data to optimize social media content with a focus on SEO
  • Managed and executed all social media advertising campaigns to drive engagement and results
  • Created native social media content posts including video, graphics, and photo features
  • Distributed weekly newsletters to diverse audiences from FY22 to FY24, resulting in a 25% increase in open rates and a 30% growth in subscriber count
  • Crafted and distributed press releases for key events, including the launch of several 'Tour Macon' mobile app trails
  • Evaluated success metrics for social media platforms, resulting in a 348% increase in impressions for Meta ad posts from FY23 to FY24
  • Redesigned and audited the new Visit Macon website, which has seen a 97.1 percent increase in new users from Nov. 2022 to Nov. 2023
  • Created graphics for social, advertising, and website content

Digital Content Producer

Sinclair Broadcast (WGXA)
12.2019 - 02.2022
  • Produced engaging digital content for local news segments and social media platforms.
  • Collaborated with reporters to craft compelling stories and scripts.
  • Managed scheduling of content across multiple digital channels.
  • Edited video and audio materials to improve quality and engagement.
  • Utilized analytics tools to assess audience interaction and content performance.
  • Trained new team members on digital production processes and best practices.
  • Assisted in creating graphic design assets, including infographics and banners.
  • Analyzed website data to guide future content strategies.

Education

Bachelor of Arts Degree - Mass Communication

Georgia College And State University
01.2020

Skills

  • Website management and SEO
  • Social media management
  • Leadership skills
  • Content strategy development
  • CRM integration
  • Digital advertising strategies
  • Mobile app oversight
  • Email marketing campaigns
  • Google Analytics proficiency
  • Google Ads expertise
  • WordPress management
  • Adobe Creative Suite skills
  • Photography and videography
  • Canva design tools
  • Event coordination
  • Press release writing

Accomplishments

  • Leadership Macon, Class of 2024

Websites

Certification

  • Southeast Tourism Society Travel Marketing Professional Certificate

Timeline

Digital Content Manager

NewTown Macon
06.2025 - Current

Email Marketing Specialist

Internet Marketing Expert Group
11.2024 - 04.2025

Digital Media Manager

Visit Macon
02.2022 - 11.2024

Digital Content Producer

Sinclair Broadcast (WGXA)
12.2019 - 02.2022

Bachelor of Arts Degree - Mass Communication

Georgia College And State University

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