Haley Lanzoni
Miami,FL
Summary
Highly creative Marketing Manager with expertise in transforming marketing and online strategies into desired results. Creative that builds a deep understanding of target audience and branding to develop effective marketing messaging.
Overview
5
5
years of professional experience
Work History
Marketing Manager, Social Media Manager, Content Creator
PEIXOTO, RME Studios, Inc
09.2022 - Current
- Privately-held luxury resort brand available online and in most major retailers including Revolve, Saks and more
- Reporting directly to CEO; hired to develop and execute direct-to-consumer marketing plan to complement brand’s established business-to-business model
- Developed, maintained and executed unified marketing strategy including development, scheduling and execution for all email, social media, content and digital media for brand (Peixoto and Little Peixoto)
- Collaborated closely with Peixoto team during rebranding to ensure brand’s digital media presence aligns with re-brand, and successfully reconstructed brand’s marketing strategy using Shopify and social data
- Constructed bi-annual unified marketing plan aligning team efforts and deliverables for cohesive scheduling, email campaigns, website updates and social media content correlating with industry trends
- Assisted in development of brand’s bottom-up direct-to-consumer annual budget
- Managed styling and assisted in creative direction and brand representation for E-commerce and campaign photoshoots to effectively communicate brand identity
- Coordinated and managed campaign photoshoots, including location and photographer identification, agency communication, acquisition of styling accessories, props and permits, and hiring of models and hair and makeup artists
- Rebuilt, designed and deployed all email marketing campaigns and scheduling (Klaviyo)
- Generated website content and design, and executed front-end website updates to align Shopify with Instagram
- Led influencer partnerships through campaign strategy and brief creation, partner identification and outreach, negotiations, maintained project and gifting trackers, content approvals, monitoring, tracking and reporting
- Established one of first-ever brand Shopify integrations with rewardStyle, Inc (LTK)
- Managed in-house content curation for organic and paid media, generating original assets for posts, stories, reels, live videos and ads for Peixoto and Little Peixoto
- Assisted in all brand collateral and deliverables for events and business-to-business trade shows
- Experience in using NuOrder and crafting and distributing line sheets
- Developed and executed TikTok launch strategy and managed in-house TikTok content creation
Social Media Marketing Intern
Republica Havas, LLC
06.2021 - 09.2021
- A leading creative and communications agency that builds meaningful relationships between people and brands
- Managed overview of numerous social media accounts (Santa Margherita Wines, Plasencia Cigars, Ocean Bank) and scheduled monthly posts on Sprout to create strong online presence for clients to drive meaningful interactions
- Crafted engaging and creative captions that resonate with respective audience aligning with marketing goals
- Regularly interacted with account teams and clients to maintain brand vision within social media marketing
- Managed monthly creation of content approval slideshows for clients as well as data analysis briefs to analyze competitors and evaluate progress in comparison to previous months in engagement, impressions and followers
- Created media lists for potential influencer collaboration and UGC opportunities and employed various programs to identify trending terms, hashtags and topics to maintain social relevance
Fashion Assistant
University of Miami’s Distraction Magazine
09.2019 - 04.2020
- Assisted in coordinating makeup and styling for photoshoots as well as props, makeup, design, clothing and location and contributed to and edited online fashion articles, as well as layout and visual representation
Social Media Marketing Manager
Delta Phi Epsilon Sorority
05.2019 - 01.2020
- Developed content schedules for in-feed posts and stories, incorporating user-generated content (UGC) from sorority members to enhance engagement and authenticity
- Achieved significant growth in impressions and engagement through captivating stories and content creation
Casting Assistant
Boston Casting, Inc
06.2018 - 08.2018
- Managed talent pick lists for commercial, TV and movie casting, coordinated auditions, confirmed audition appointments with talent and major industry agents, ran camera for tapes and equipment during auditions, :
- Television/Film, live vocal performances, national commercial and radio work and theatre
- Formerly represented by CESD
- Talent Agency (NYC/Los Angeles) and Bercy Talent Management (NYC)
- Classically trained vocalist, trained in dance ballet, modern, jazz, contemporary, hip-hop, and tap
Education
BSc - Journalism, Marketing, Public Relations and Theatre Arts
University of Miami - School of Communication
Coral Gables, FL05.2022
Skills
- Multichannel marketing
- Brand marketing strategy development
- Brand consistency
- Social media content creation and scheduling
- Email and website marketing
- Creative direction
- E-commerce and campaign photoshoot management
- Brief creation Influencer outreach and management
- Strategic data analysis
Timeline
Marketing Manager, Social Media Manager, Content Creator
PEIXOTO, RME Studios, Inc
09.2022 - Current
Social Media Marketing Intern
Republica Havas, LLC
06.2021 - 09.2021
Fashion Assistant
University of Miami’s Distraction Magazine
09.2019 - 04.2020
Social Media Marketing Manager
Delta Phi Epsilon Sorority
05.2019 - 01.2020
Casting Assistant
Boston Casting, Inc
06.2018 - 08.2018
BSc - Journalism, Marketing, Public Relations and Theatre Arts
University of Miami - School of Communication
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