Summary
Overview
Work History
Education
Skills
Timeline
Generic
Haley McComber

Haley McComber

Reston,VA

Summary

Dynamic fitness professional and community builder with experience leading high-impact training programs, growing memberships, and cultivating brand partnerships. Proven ability to engage diverse audiences, inspire healthy lifestyles, and create meaningful connections through coaching, marketing, and community outreach.

Overview

10
10
years of professional experience

Work History

Head Coach & Community Manager

[solidcore]
09.2024 - Current
  • Grew studio memberships from ~250 to 500+
  • Serving as the [solidcore] Ashburn studio’s lead coach, maintaining a full schedule of 14+ classes per week.
  • Serving as an example and setting the expectations for new and existing coaches.
  • Delivering a best-in-class fitness and customer service experience consistent with [solidcore] standards.
  • Meeting company utilization & retention expectations on both an individual level and for the studio as a whole.
  • Taking direction from the Area Manager to assist with day-to-day operations of the studio.
  • Lead outreach and marketing efforts as necessary to scout new clients and create long-term partnerships in the community & nationally, including but not limited to LMNT, Salud Hydration, Fazit Glitter Freckles, South Block, Link & Lou, POPFLEX, CycleBar, YogaSix, Rumble Boxing, Celsius, Oofos, and SweatHouz.
  • Providing coach development to a team of coaches, delivering informal/formal feedback & assisting new coach trainings with in-person support.
  • Assisting as needed with responses to client requests and resolving concerns promptly and effectively.
  • Maintaining product knowledge for all studio retail operations, including class packages, current promotions, and apparel.
  • Executing routine operational tasks including, but not limited to ordering supplies, conducting inventory, and maintaining sales logs.
  • Ensuring the studio and equipment remain impeccable and fully-functioning at all times.

Coach

[solidcore]
06.2024 - Current
  • Motivated athletes to become stronger, more agile, and more effective through training habits.
  • Offered constructive feedback to clients to help reach goals.

Fit Specialist & Community Outreach Coordinator

Potomac River Running
03.2024 - 09.2024
  • Delivered personalized gait analysis and footwear fittings, enhancing customer performance and driving repeat business.
  • Advised runners on training, gear, nutrition, and recovery, tailoring recommendations to individual goals from beginners to marathoners.
  • Built and maintained relationships with local schools & coordinated team nights.
  • Consistently exceeded sales and service goals by creating a welcoming, educational, and community-driven retail experience.

Sr. Field Marketing Manager

GitLab
11.2022 - 02.2024
  • Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
  • Make strategic decisions for event and campaign selection and planning in support of regional sales goals.
  • Regional event and campaign strategy, decision making, and onsite event management.
  • Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
  • Collaborate with cross-functional teams to ensure alignment between sales & marketing

Field Marketing Manager

Flashpoint
04.2022 - 11.2022
  • Responsible for establishing a strategic GTM plan for sales teams
  • Delivered influential messaging and content to key personas and accounts via channel partner/customer-facing events, programs, and campaigns
  • Collaborate with channel partners and channel partner team to build strategic co-marketing plans
  • Manage all regional events from production, to onsite management, to post-event review

Field Marketing Director, Americas

AvePoint
07.2021 - 02.2022
  • Partner with sales teams on strategy, targeting and field initiatives via day to day engagement with sales representatives and leaders
  • Responsible for demand generation through marketing activities; including digital touch webinars and media assets, workshops, field and partner events
  • Manage direct reports responsible for coordinating field and channel marketing programs

Marketing Manager

Carahsoft Technology Corp.
08.2015 - 07.2021
  • Lead a team of direct reports of marketing coordinators, marketing account leaders and marketing team leaders
  • Collaborate with key stakeholders to build strategic marketing programs for multiple vendor partners with multiple marketing budgets
  • Track campaign results to report success in sales from marketing initiatives
  • Execute on marketing programs including email campaigns, digital events, onsite events, large tradeshows, large corporate events, digital marketing, and content creation
  • Presents and participates in executive meetings to propose new ideas and highlight team successes & achievements

Education

Bachelor of Arts - Communications with concentration in Public Relations & Journalism, Minor in English

George Mason University
Fairfax, VA
08.2015

Skills

  • Strong Leadership & Interpersonal Skills
  • Excellent Client Experience & Customer Service
  • Strategic Thinking & Problem Solving
  • Detailed Project Management
  • Building Brand Partnerships
  • Motivating Athletic Training

Timeline

Head Coach & Community Manager

[solidcore]
09.2024 - Current

Coach

[solidcore]
06.2024 - Current

Fit Specialist & Community Outreach Coordinator

Potomac River Running
03.2024 - 09.2024

Sr. Field Marketing Manager

GitLab
11.2022 - 02.2024

Field Marketing Manager

Flashpoint
04.2022 - 11.2022

Field Marketing Director, Americas

AvePoint
07.2021 - 02.2022

Marketing Manager

Carahsoft Technology Corp.
08.2015 - 07.2021

Bachelor of Arts - Communications with concentration in Public Relations & Journalism, Minor in English

George Mason University

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