Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Haley McComber

Summary

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Head Coach & Community Manager

[solidcore]
09.2024 - Current
  • Serve as an example and setting the expectations for new and existing coaches.
  • Deliver a best-in-class fitness and customer service experience consistent with [solidcore] standards.
  • Meet company utilization & retention expectations on both an individual level and for the studio as a whole.
  • Grew studio memberships by 42% since starting in role
  • Take direction from the Area Manager to assist with day-to-day operations of the studio.
  • Lead outreach and marketing efforts as necessary to scout new clients and create long-term partnerships with local & national businesses, including Lululemon, POPFLEX, Celsius, Oofos, SmartSweets & more.
  • Provide coach development to a team of coaches, delivering informal/formal feedback & assisting new coach trainings with in-person support.
  • Assist as needed with responses to client requests and resolving concerns promptly and effectively.
  • Maintain product knowledge for all studio retail operations, including class packages, current promotions, and apparel.
  • Execute routine operational tasks including, but not limited to ordering supplies, conducting inventory, and maintaining sales logs.
  • Ensure the studio and equipment remain impeccable and fully-functioning at all times.

Coach

[solidcore]
06.2024 - Current
  • Lead clients through safe & effective workout routines
  • Learn new techniques and best practices to stay up to date with fitness trends
  • Interact and form relationships with clients and the fitness community
  • Create a fitness space that is welcoming and inclusive of all backgrounds and abilities

Fit Specialist & Community Outreach Coordinator

Potomac River Running
03.2024 - 09.2024
  • Contributed to visual merchandising efforts, creating attractive displays that showcased featured products and promoted sales.
  • Utilized detailed knowledge of diverse product offerings to make informed suggestions catered towards specific client preferences or requirements.
  • Participated in ongoing professional development opportunities, staying current on industry trends and advancements in fit technology.
  • Built strong relationships with clients through attentive service and follow-up communication, resulting in repeat business.
  • Enhanced store sales by effectively cross-selling and upselling products based on individual client needs.
  • Actively participated in community outreach events promoting fitness awareness and proper gear selection for improved health outcomes.
  • Enhanced community engagement by coordinating and managing targeted outreach events.

Sr. Field Marketing Manager

Gitlab
11.2022 - 02.2024
  • Generated high-quality leads for sales conversion through marketing initiatives.
  • Increased brand awareness by developing and executing strategic field marketing plans.
  • Collaborated with internal stakeholders to ensure alignment between field marketing activities and business goals.
  • Enhanced lead generation through the implementation of targeted campaigns and events.
  • Spearheaded regional initiatives that supported company expansion into new markets and territories.
  • Implemented successful account-based marketing initiatives, targeting high-value prospects for increased revenue potential.

Field Marketing Manager

Flashpoint
04.2022 - 11.2022
  • Enhanced lead generation through targeted local events and trade shows.
  • Increased conversion rates by tailoring messaging and collateral to target audiences.
  • Utilized data-driven approaches to optimize field marketing tactics for maximum impact.
  • Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.
  • Prioritized marketing tasks and balanced competing needs.
  • Coordinated cross-functional teams for successful product launches and promotions.

Field Marketing Director, Americas

AvePoint
07.2021 - 02.2022
  • Lead marketing team for the all Americas, responsible and accountable for driving business results by developing and executing an annual marketing strategy and quarterly plans.
  • Develop marketing plans that include actionable and measurable initiatives and ABM programs that align with pipeline growth, customer expansion, quarterly budgets, and overarching regional goals.
  • Serve as the marketing business partner to the regional sales team and their leadership team aligning the marketing plan and ABM programs to support the regional strategy and target market initiatives.
  • Work closely with strategic partners to leverage marketing development funds and execute top-of-funnel initiatives.
  • Work cross-functionally with Sales Enablement, Product Marketing, Content Marketing, Brand & Creative , Customer Success, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs.
  • Use data-driven insights to optimize ABM marketing programs, from offline and online events that resonate with customers and drive pipeline growth.
  • Lead and inspire a team of regional field marketing managers to deliver pipeline growth through high-impact regional programs.
  • Mentor and develop the regional field marketers, providing opportunities for growth and skill development.
  • Deliver on marketing KPIs, demonstrating the impact of marketing efforts on business goals, including ABM impact on sales Pipeline- Penetrating new accounts, Acceleration Deals, and upselling existing customers.
  • Manage the regional field marketing budget, ensuring cost efficiency and strategic resource allocation to maximize impact.

Marketing Manager

Carahsoft Technology Corp
08.2015 - 07.2021
  • Lead a team of direct reports of marketing coordinators, marketing account leaders and marketing team leaders
  • Collaborate with key stakeholders to build strategic marketing programs for multiple vendor partners .
  • Manage large marketing budgets for multiple different vendor partners.
  • Track campaign results to report success in sales from marketing initiatives.
  • Execute on marketing programs including email campaigns, digital events, onsite events, large tradeshows, large corporate events, digital marketing, and content creation.
  • Present and participate in executive meetings to propose new ideas and highlight team successes & achievements.

Education

Bachelor of Arts - Communications with concentration in Public Relations & Journalism, Minor in English

George Mason University

Skills

  • Team management
  • Training and coaching
  • Training exercises
  • Strategic planning
  • Customer service
  • Relationship building
  • Marketing coordination
  • Decision-making

Certification

  • CPR/AED Certification
  • Earning Group Fitness Certification through ACE

Languages

English
Full Professional
Spanish
Limited Working

Timeline

Head Coach & Community Manager

[solidcore]
09.2024 - Current

Coach

[solidcore]
06.2024 - Current

Fit Specialist & Community Outreach Coordinator

Potomac River Running
03.2024 - 09.2024

Sr. Field Marketing Manager

Gitlab
11.2022 - 02.2024

Field Marketing Manager

Flashpoint
04.2022 - 11.2022

Field Marketing Director, Americas

AvePoint
07.2021 - 02.2022

Marketing Manager

Carahsoft Technology Corp
08.2015 - 07.2021

Bachelor of Arts - Communications with concentration in Public Relations & Journalism, Minor in English

George Mason University

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Haley McComber