Haley McLeod
Summary
Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
ZESTRON Corporation
08.2022 - Current
- Led planning and execution for two major trade shows and 50+ smaller events, managing budgets of $60K–$95K.
- Developed and executed marketing strategies across press releases, LinkedIn, and email campaigns using HubSpot and Asana.
- Created and managed PowerPoint templates to ensure brand consistency and polished materials for technical presentations.
- Collaborated with designers on brochures, social media graphics, web banners, and event signage for cohesive branding.
Associate Content Developer
Ozmo Inc.
02.2022 - 08.2022
- Leveraged in-house tools such as Ozmo Studio and Adobe Photoshop, Sublime, Vysor, JIRA, and SVN to develop device and mobile application content to support Ozmo’s clients
- Worked in an Agile team environment to meet internal and external deadlines as well as contribute to measurable technical standards
- Developed code using Sublime Text while maintaining organization and consistency
Business Development & Marketing Associate
MANIFEST CONSULTING GROUP
06.2021 - 02.2022
- Created content for website, blog posts, newsletters, press releases, and social media campaigns.
- Coordinated with internal teams to ensure successful execution of projects within timeline and budget.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
Education
MBA - Marketing
RADFORD UNIVERSITY
03-2025
BACHELOR OF BUSINESS ADMINISTRATION - Marketing Major, Management Minor
RADFORD UNIVERSITY
05.2022
Skills
- Email marketing
- Content development
- Asana
- Social media oversight
- Campaign management
- Marketing collateral creation
- Adobe creative suite
- Hubspot
- Adobe Photoshop
- Marketing collateral preparation
- Sponsorship management
- Marketing campaign tracking
Certification
- Google Ads Search (Google)
- Content Marketing (HubSpot)
- Social Media Marketing (HubSpot)
- Inbound Certification (HubSpot)
Timeline
Marketing Coordinator
ZESTRON Corporation
08.2022 - Current
Associate Content Developer
Ozmo Inc.
02.2022 - 08.2022
Business Development & Marketing Associate
MANIFEST CONSULTING GROUP
06.2021 - 02.2022
MBA - Marketing
RADFORD UNIVERSITY
BACHELOR OF BUSINESS ADMINISTRATION - Marketing Major, Management Minor
RADFORD UNIVERSITY
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