Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Timeline
Hi, I’m

HALEY MCMASTER

Rancho Mission Viejo,CA
HALEY MCMASTER

Summary

Analytical Marketing Strategist with a proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.

Overview

4
years of professional experience
1
Certification

Work History

StartEngine
Remote

Director of Funding Growth
03.2021 - Current

Job overview

  • Works closely with organizational leadership and client stakeholders to strategically affect operational direction
  • Develops paid advertising strategies and converts ideas into concrete tasks for delegation to appropriate individuals
  • Manages a team of three that oversees 50+ client accounts, setting performance goals for each team member and providing feedback on methods for reaching those objectives
  • Establishes strategic partnerships with vendors to drive growth towards demanding marketing ambitions
  • Researches and proposes optimizations to funding processes and policies based on data and judgment

IMatrix
San Diego, CA

Digital Marketing Specialist
02.2020 - 03.2021

Job overview

  • Strategized on client accounts as it related to PPC campaigns, organic Google rankings, content planning, lead acquisition, and website performance which led to increased success
  • Conducted SEO audits of client websites using various tools, followed by implementations to increase clients' searchability
  • Managed 400+ client relationships simultaneously throughout the duration of projects and campaigns to ensure deadlines were met with excellent efficiency and care
  • Tracked and reported on marketing campaign performance monthly to meet current and future goals.

Antsle, Inc
San Diego, CA

Digital Marketing Coordinator
08.2019 - 02.2020

Job overview

  • Developed, launched, and monitored email marketing campaigns to promote new product launches, inform about promotions, and produce positive brand sentiments, being fully responsible from start to finish
  • Ran brand's social media accounts, creating, scheduling, and posting content regularly to strengthen client digital presence.
  • Designed successful ad creatives to be used in paid social campaigns across Facebook and Instagram and reported on the associated KPIs
  • Researched and employed successful SEO tactics towards the website, involving meta tags, meta descriptions, alt tags, and more

Education

San Diego State University
San Diego

Bachelor of Science from Business Administration, Marketing
05.2019

University Overview

  • Policies and Standards Board Member of Pi Beta Phi
  • American Marketing Association Member
  • Study Abroad: Barcelona; International Marketing Strategies

Skills

  • Campaign Planning
  • Paid Social Advertising Strategy
  • Customer Service
  • Testing and Optimization
  • Paid Media Reporting
  • SEO Strategies
  • Project Management
  • Campaign Launch and LifeCycle Management
  • Team Leadership
  • Google Analytics
  • Salesforce CRM
  • Multi-Channel Campaigns
  • Digital Marketing

Additional Information

  • Generated a net profit of $2k in a 2 month period by designing, sourcing, manufacturing, and self-marketing women's accessories via Facebook Ads while in middle school
  • Obtained dean's list honorary status during 4 semesters while studying business at San Diego State University
  • Trained and successfully completed 3 half-marathons in Orange County

Certification

  • FINRA Licensed - Series 7, Series 63
  • Google Certified - Video; Search; Display; Analytics
  • Twitter Certified - Flight School Video Badge
  • Hubspot Certified - Inbound Marketing

Timeline

Director of Funding Growth

StartEngine
03.2021 - Current

Digital Marketing Specialist

IMatrix
02.2020 - 03.2021

Digital Marketing Coordinator

Antsle, Inc
08.2019 - 02.2020

San Diego State University

Bachelor of Science from Business Administration, Marketing

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