Haley Ordway
Fayetteville,AR
Summary
Emmy-winning video producer & storyteller with 10 years of experience across the spectrum of the industry—from broadcast, subscription, live events, podcasts, social media, corporate video, advertising campaigns to films. Experienced across the entire production process, from development to directing, to producing and editing. Driven to deliver captivating video content under strict deadlines & budgets while creating engaging and meaningful stories for viewers.
Overview
9
9
years of professional experience
Work History
Senior Video Producer
Sport & Story
01.2021 - Current
- Increased site traffic by 43% year-over-year by producing high-quality, award-winning videos across multiple platforms
- Optimized video & podcast performance through data-driven analysis and content strategy adjustments, driving higher viewer retention rates.
- Reached all-time high subscriber numbers using enhanced storytelling capabilities, advanced editing techniques, and dynamic visuals for impactful narratives.
- Managed production schedules, ensuring timely delivery of projects while adhering to budget constraints.
- Collaborated with cross-functional teams to develop creative concepts and ensure alignment with overall marketing strategies.
Video Production Manager
J.B. Hunt
06.2018 - 12.2020
- Enhanced video production quality by implementing innovative editing techniques and software tools.
- Led video production of corporate marketing campaign videos which resulted in increased brand app downloads by 48%
- Coordinated with clients to establish clear expectations and deliver exceptional results within deadlines.
- Managed cross-functional teams to produce high-quality videos that met client specifications.
Content Associate
ESPN
08.2014 - 06.2018
- Enhanced user engagement by creating compelling content for various platforms: broadcast, web & social media.
- Contributed to brainstorming sessions for new content ideas, ensuring a consistent pipeline of fresh topics for the audience.
- Collaborated with marketing teams to create cohesive campaigns that aligned with company goals.
- Facilitated clear communication between departments, ensuring smooth production operations.
Education
Bachelor of Arts - Broadcast Journalism
University of Arkansas
Fayetteville, AR12.2014
Skills
- Content Strategy
- Project Management
- Interview Techniques
- Expert Storytelling
- Creative Direction
- Budget Management
- Social Media Integration
- Film Editing
Accomplishments
- Emmy award-winning producer, director & editor (2x nominated)
- led film projects & social media campaigns to drive all-time high subscriptions for HogsPlus.com
Timeline
Senior Video Producer
Sport & Story
01.2021 - Current
Video Production Manager
J.B. Hunt
06.2018 - 12.2020
Content Associate
ESPN
08.2014 - 06.2018
Bachelor of Arts - Broadcast Journalism
University of Arkansas
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