Haley Petty
Martin,TN
Summary
Dynamic and innovative, with a proven track record at Virtual Academy and as a Freelancer. Excel in transforming complex subjects into engaging eLearning experiences and compelling designs. Leveraging skills in Adobe Creative Suite and effective instructional strategies. Enhanced learning outcomes and client satisfaction, managing projects to completion under tight deadlines with exceptional attention to detail. Highly passionate about art, technology, and combining the two to push boundaries in design.
Overview
10
10
years of professional experience
Work History
Instructional Designer
Virtual Academy
11.2023 - Current
- Created visually appealing eLearning modules for Law Enforcement, 9-1-1, and other emergency services, improving employee training outcomes.
- Enhanced e-learning experience by designing interactive and engaging instructional materials.
- Collaborated with project manager and colleagues to create accurate, relevant, and effective learning content.
- Managed multiple projects simultaneously while maintaining high-quality deliverables under tight deadlines.
- Implemented successful instructional design projects from concept to completion within budget and time constraints.
Freelancer
Self-Employed
11.2023 - Current
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Negotiated contracts with clients, ensuring mutually-beneficial terms were agreed upon.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Strengthened client relationships with consistent communication and timely project updates.
- Secured new business opportunities through targeted outreach efforts and persuasive presentations.
- Educated clients on best practices for their specific industries, helping them achieve better results from our services.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
- Applied skill in color theory and composition to bring client visions to fruition.
- Implemented effective design strategies for social media campaigns, increasing audience engagement and reach.
Graphic Designer and Photographer
Wendell Alexander Realty
11.2021 - 10.2023
- Utilized advanced photography techniques to showcase properties in the best possible light, attracting potential buyers.
- Elevated property listings with visually appealing virtual tours that generated increased buyer interest.
- Consistently met project deadlines by proactively addressing potential issues and employing strong time-management skills.
- Established long-lasting relationships with key industry partners such as staging companies, interior designers, and contractors, fostering collaboration on mutual client projects.
- Collaborated with realtors to understand their vision and deliver impactful visual content.
- Spearheaded drone photography initiatives that provided clients with unique aerial perspectives of their properties, setting them apart from competitors.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Developed a consistent visual style across all projects, enhancing brand identity and recognition within the local market.
Multimedia Designer
Virtual Academy
12.2014 - 11.2021
- Created engaging and eye-catching graphics that were used in courses and marketing materials for promotional purposes.
- Maintain organization of web-based collateral to ensure effective work flow while balancing multiple projects.
- Collaborated closely with project manager, subject matter experts, and design team to see projects through the completion.
- Translated subject matter into video, graphics, and paraphrased difficult subjects for end-user retention.
- Stayed current with emerging technologies and software tools to maintain cutting-edge design skills.
- Produced high-quality video content for promotional purposes, successfully generating interest in client products or services.
- Managed design projects from concept through completion, ensuring timely delivery within budget constraints.
- Streamlined design processes, resulting in improved efficiency and faster project turnaround times.
- Identified opportunities for improvement in existing designs by conducting thorough evaluations of visual components.
Education
Bachelor of Arts - Graphic Design
The University of Tennessee - Martin
Martin, TN05.2015
Skills
- Instructional Strategies
- E-Learning Design
- Video Editing
- Interactive Design
- Print design
- Motion graphics
- Branding
- Digital illustration
Timeline
Instructional Designer
Virtual Academy
11.2023 - Current
Freelancer
Self-Employed
11.2023 - Current
Graphic Designer and Photographer
Wendell Alexander Realty
11.2021 - 10.2023
Multimedia Designer
Virtual Academy
12.2014 - 11.2021
Bachelor of Arts - Graphic Design
The University of Tennessee - Martin
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