HALEY PHILIP
Wilmington
Summary
Results-driven and highly motivated multifamily marketing professional with over 13+ years of hands-on experience in the property management industry. Proven expertise in digital advertising, lead generation, ILS optimization, and performance analysis. Skilled in developing and executing strategic campaigns that drive occupancy, enhance brand visibility, and improve resident engagement. Adept at leveraging market data, managing cross-platform initiatives, and aligning marketing efforts with business goals. A collaborative team player and self-starter with strong communication skills, known for meeting deadlines, exceeding expectations, and delivering customer-centric solutions in fast-paced environments. Seeking a dynamic marketing role with long-term growth opportunities in the multifamily sector.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Community Manager
Bell Partners Inc: 17 Social Apartments
05.2023 - Current
- Worked alongside corporate and regional team members by overseeing a surrounding portfolio of approximately 10 properties.
- Assisted with property dispositions and onboarding of new acquisitions to ensure optimal return to investors.
- Mastered the art of customer service by listening and understanding the needs of each ownership group.
- Served as trusted advisor and point of contact Prioritized client feedback into actionable goals and KPI’s for measurable success, Operational consistencies and satisfaction.
- Conducted quarterly audits to minimize operational risk by implementing policies and procedures set forth to achieve operational performance objectives.
- Established and maintained successful vendor relationships to ensure work direction is clear and flows seamlessly in collaboration amongst all partnerships.
- Monitored and analyzed weekly marketing performance reports to identify underperforming channels and swiftly recommend data-driven solutions to boost qualified traffic.
- Review monthly financials and analyze market data to implement appropriate action plans that drive occupancy and increase revenue growth.
Lease Up Community Manager
Bell Partners Inc: Riverwood Apartments & Townhomes
01.2021 - 05.2023
- Achieved stabilization within 11 months of property’s first move in while maintaining an average 5 Star Google Review rating.
- Established rents and premiums that are appropriate within our market while also staying competitive to generate leasing velocity.
- Regularly audited ILS listings (Apartments.com, Zillow, RentCafe, etc.) to ensure accuracy, maximize visibility, and maintain consistency across all platforms.
- Trained on-site staff to understand and interpret marketing dashboards, empowering them to identify issues early and contribute to traffic goals.
- Analyzed performance data to identify opportunities and implement actionable marketing adjustments that drive maximum lead generation and strategies for optimal ROI.
- Partnered with digital marketing vendors to optimize PPC and social media campaigns, ensuring alignment with seasonal trends and lease-up timelines.
- Assisted with POS signage design and direct mailer campaigns and production to boost local search visibility and increase brand awareness.
- Worked firsthand with property’s Marketing Account Manager to develop and maintain best strategies to ensure property performance is maximized to attract and convert traffic into leases while enhancing the customer experience.
- Facilitated strong relationships amongst industry leaders and ownership groups by providing daily updates, monthly financial review calls, and multiple construction unit walks to guarantee the property’s appearance and safety standards are met.
- Lead a successful property disposition by supporting team members throughout the due diligence process, while ensuring the physical appearance of the asset was met and guaranteeing all client reports were submitted in a timely manner.
Lease Up Community Manager
Greystar Management: Overlook at RiverPlace / Woodlands Landing Townhomes
10.2020 - 12.2021
- Regulated daily operations to ensure homeowners association governing documents were being implemented by attending various meetings with vendors, board members and clients.
- Oversaw seven retail establishments to guarantee operational compliance and ownership standards are met through routine site and safety inspections.
- Responsible for development and execution of three (Apartments, HOA, and Retail) individual annual budgets that align with financial goals and stay within approved parameters.
- Utilized CRM and lead tracking tools (e.g., Knock, Yardi, Entrata) to monitor conversion rates and adjust ad spend allocation across ILSs based on ROI.
- Conducted monthly marketing calls with on-site and regional teams to review KPIs, set performance benchmarks, and adjust campaigns as needed.
- Assisted property in reaching stabilization within 5 months of onboarding by managing and overseeing all day-to-day tasks involving tenants/ prospects, subcontractors/ vendors and property management operations.
- Awarded and recognized as number 95 out of 1303 in J. Turner’s ORA Elite 1% for 2020 in the Raleigh/ Wilmington region.
Property Manager
Carroll Management: Forest Hills Apartments
01.2018 - 10.2020
- Responsible for preparing and submitting all weekly and monthly reports along with full execution of advertising and marketing programs.
- Assisted in overseeing all restoration efforts, coordinating vendors and repairs of 36 down units after Hurricane Florence left its devastation on the property.
- Accountable for effectively operating and maintaining a strong performance set forth by budget guidelines.
- Responsible for gathering data on rental rates of competitors and working with our pricing specialist via weekly calls to determine the optimal rental rates for our units.
- Ensures all accounting guidelines are met by efficiently processing and coding all invoices and Purchase Card receipts in a timely manner.
- Maintain in-depth knowledge of competition through consistent evaluation of market conditions and trends.
Property Manager
Priderock Management: Crosswinds Apartments
04.2018 - 10.2018
- Responsible for leading and directing all community operations to ensure performance maximization of a 360 unit property.
- Analyzes budget variances and submits written findings to Regional Manager.
- Accountable for ensuring complete staff compliance with company policies and training to guarantee resident retention.
Assistant Community Manager
Bell Partners Inc: Forest Hills Apartments
05.2016 - 04.2018
- Responsible for posting rental collections, making bank deposits, and overseeing all administrative accounting functions for the property.
- Accountable for managing all delinquent accounts on site and working with our collection agency to ensure accuracy on all necessary accounts.
- Conducting a monthly market survey and recommending pricing changes with our revenue analyst.
- Accountable for reviewing and completing all final account statements in a timely manner.
Leasing Consultant
Bell Partners Inc: Cypress Pointe Apartments
01.2012 - 05.2016
- Provided a high level of customer service based on outstanding communication and interpersonal skills on 85 percent student property.
- Introduced and monitored effective lease renewal programs to maintain high occupancy rates.
- Supporting and ensuring that all Fair Housing guidelines are accurately followed on a daily basis.
- Responsible for organizing and executing all necessary documents for lease signings.
- Confirms daily and monthly marketing activities are completed to increase leasing velocity.
Education
Bachelor of Science - Marketing, Psychology
University of North Carolina Wilmington
Wilmington, NC05.2011
Associate of Science - Business Administration
Cape Fear Community College
Wilmington, NC05.2009
Skills
- Financial budgeting and reporting
- ILS (Internet Listing Services) Management & Optimization
- Task Prioritization & Triage with Attention to Detail
- Energetic, dedicated, strong work ethic, goal oriented and team player
- Trusted Advisor to Cross-Functional Stakeholders
- Courageous Leadership & Constructive Risk-Taking
- Technical skills include Microsoft Office, Yardi Voyager, Yardi Elevate, Onesite, RealPage LRO, Knock, CRM, ILM, Vena, Corelogic, Workday, Anyone Home, Birdeye, Happy Co, Radix, Nationwide Compliant, Jonah, Apartment IQ, J Turner Research, Realync, and Canva
Accomplishments
- 2024 WAA Crest Award for Community of the Year (17 Social Apartments)
- 2024 WAA Crest Award for Community Manager of the Year
- Certified Bell Buddy (August 2023)
- 2022 WAA Crest Award for Community Manager of the Year
- 2017 WAA Crest Award for Assistant Manager of the Year
- 2015 WAA Crest Award for Leasing Consultant of the Year
- One, Two, and Three Million Dollar Club Achiever (Bell Partners)
Certification
Licensed Aquatic Facilities Technician Certification January 2023
Timeline
Community Manager
Bell Partners Inc: 17 Social Apartments
05.2023 - Current
Lease Up Community Manager
Bell Partners Inc: Riverwood Apartments & Townhomes
01.2021 - 05.2023
Lease Up Community Manager
Greystar Management: Overlook at RiverPlace / Woodlands Landing Townhomes
10.2020 - 12.2021
Property Manager
Priderock Management: Crosswinds Apartments
04.2018 - 10.2018
Property Manager
Carroll Management: Forest Hills Apartments
01.2018 - 10.2020
Assistant Community Manager
Bell Partners Inc: Forest Hills Apartments
05.2016 - 04.2018
Leasing Consultant
Bell Partners Inc: Cypress Pointe Apartments
01.2012 - 05.2016
Bachelor of Science - Marketing, Psychology
University of North Carolina Wilmington
Associate of Science - Business Administration
Cape Fear Community College
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