Haley Ray
New Braunfels,TX
Summary
Professional sales expert prepared for this role with strong track record of driving revenue and fostering client relationships. Exceptional at identifying opportunities and delivering compelling presentations. Known for collaborating effectively with teams and adapting to dynamic market conditions. Possess excellent negotiation, communication, and strategic planning skills.
Overview
18
18
years of professional experience
Work History
Executive Sales Representative
Biotronik
12.2021 - Current
- Exceeded launch target, resulting in $453,000 in revenue
- Ranked #4 Nationally - Top 10
- Over 100% to Plan Award 2022
- 1st Implant in the Area & in Texas 2023
- #2 in Country with Highest Number of Trialers/Adopters
- 15 in first year 23-24
- #1 Territory Nationally Pre-Launch - Highest number of calls pre-launch
- Hunting, Prospecting, & NDA conversations 22-23
- National collaboration on building workflow processes
- Including development of Sales Force Clinical Workflow, Authorization and Physician Portal
- Project Team Lead for development of field sales support collateral including Unmet Needs Presentation & Survey
- Strategic planning of regional and territory build out/alignments
- Talent Acquisition - bench building, vetting, & recruiting
- Qualify Pre - Launch Market Targets
- Execute 2-3 major awareness events each qtr
Regional Business Director - Sales
Boston Scientific
04.2020 - 12.2021
- Company Overview: Neuromodulation, Alamo Region/San Antonio & South TX
- Responsible for Leading and Managing a team of 12: 7 Territory managers, 4 Clinical Specialist and 1 Field Marketing Manager
- Responsible for coaching and rebuilding a struggling market due to key rep departures
- Lead and developed new sales strategies during a global pandemic in a 'hot spot' geographic location
- QOQ Success Driving Key KPIs
- Region Delivered $9.9mm in 2019
- Region YTD $8.9mm
- Neuromodulation, Alamo Region/San Antonio & South TX
Market Development Manager (RMM)
Boston Scientific
07.2018 - 04.2020
- Company Overview: Pain Therapies: Neuromodulation, RF & Vertiflex, South Area
- Built & developed a team of 9 Field Marketing Sales Specialists
- Market Development & Partnership Training: 120+ reps in the South Area - Focus on Filling the Funnel & Increasing Adoption
- Strategized and collaborated with 7 Regional Business Directors - Implementation of programs and events
- Supported Key Accounts and Customers throughout 7 states
- Developed field marketing and training materials
- Collaborated with Area Managers Nationally to create best practices and streamline processes/operations
- July - EOY 2018 - Increased adoption from less than 1% to 50%, 103 leads to 871 leads, and finished at $1,425,000
- 2019 - Increased adoption to 99%, Increased leads to 2145, and finished at $5,666,800
- Pain Therapies: Neuromodulation, RF & Vertiflex, South Area
Territory Sales Manager II
Boston Scientific
08.2016 - 07.2018
- Company Overview: Neuromodulation
- Presidents Club Territory $4.3mm in Revenue 2017 - 30% growth YOY
- Turned a rapidly declining territory around after tenure rep left it in turmoil
- Grew revenue YOY in 2016 when 90% of physicians walked away from BSC
- Exceeded Sales Quota in 2016 finishing at 104%
- Promoted to TM II end of 2016
- Neuromodulation
Territory Sales Manager I
Boston Scientific
08.2014 - 07.2016
- Company Overview: Neuromodulation
- Rebuilt highly competitive and struggling market after tenure rep left to competition
- Focused on new growth accounts and establishing new relationships resulting in exceeding target and $3,010,000 in revenue
- Developed and grew loyal accounts through partnership offerings and improved customer service
- Focused on filling the pipeline through education in the community, generating leads internally and outside physician referrals
- Adopted a new EMR system/Salesforce - utilizing reports to better control my business and ensure pipeline pull through
- Neuromodulation
Clinical Specialist II
Boston Scientific
06.2013 - 08.2014
- Company Overview: Neuromodulation
- Presidents Club Territory $4,000,000 in Revenue 2013
- Contributed by bringing business/relationships with 2 key accounts from prior work relationships
- Implemented effective sales and marketing strategies to exceed quota
- Facilitated in-services, trainings, and education on SCS to pain management physicians, surgeons and community support groups
- Coverage of SCS trials/implants in various operating room settings
- Region of the year 2013
- Selected to test and pre-launch the CARE Program and new management platform
- When the TM left in 2014, I quickly adopted skills needed to take over responsibilities of the TM role and through teamwork and collaboration was soon after promoted to Co-TM
- Neuromodulation
Sales Specialist
Covidien / Mallinckrodt Specialty Pharmaceuticals
01.2007 - 06.2013
- Increased revenue by cultivating strong customer relationships and providing a high-level of clinical knowledge and consultative sales
- Consistently ranked at the top 20% of the company with a proven track record of surpassing sales goals and expectations
Education
Bachelor of Arts - Mass Communications
Texas State University
San Marcos, TX01.2006
Skills
- Negotiation expertise
- Brand representation
- Business development
- Written communication
- Adaptability
- Excellent communication
- Team leadership
- Relationship building
- Task prioritization
- Sales presentations
- Analytical thinking
- Pipeline management
- Problem-solving aptitude
Educationprofessionaldevelopment
BA, Mass Communications, Texas State University, San Marcos, TX, 08/01/02, 05/01/06, Advertising, Marketing, and Communication
References
Available upon request
Awards & Recognition
- FY23 - 100% and over Club | 10
- FY20 - KPI Top Region Award
- FY19 - Area Teamwork Award - Year
- FY18 - Area Teamwork - Q3
- FY17 - P-Club Territory
- FY17 - TM of the QTR
- FY16 - TM of the QTR
- FY15 - TM of the QTR, TM of the year
- FY14 - TM of the QTR
- FY14 - CS of the QTR
- FY13 - P-Club Territory
- FY13 - Region of the year
- FY 11 - Instant Reward 'Pill Box' idea being pursued by Exalgo Brand Team
- FY 10 - 'Time Clock' idea used in New Marketing Materials including Master Sales Aid for Exalgo
- FY 09 - Best Opener & Best Probe for Erman Reprint Contest
- FY 08 - Sprint Winner in product Temazepam Launch
- FY 08 - Salutatorian at Covidien New Hire Training
Timeline
Executive Sales Representative
Biotronik
12.2021 - Current
Regional Business Director - Sales
Boston Scientific
04.2020 - 12.2021
Market Development Manager (RMM)
Boston Scientific
07.2018 - 04.2020
Territory Sales Manager II
Boston Scientific
08.2016 - 07.2018
Territory Sales Manager I
Boston Scientific
08.2014 - 07.2016
Clinical Specialist II
Boston Scientific
06.2013 - 08.2014
Sales Specialist
Covidien / Mallinckrodt Specialty Pharmaceuticals
01.2007 - 06.2013
Bachelor of Arts - Mass Communications
Texas State University
Similar Profiles
Shannon ScatenaShannon Scatena
Senior Field Clinical Specialist, CCDS at BiotronikSenior Field Clinical Specialist, CCDS at Biotronik
Haley RayHaley Ray
Executive Sales Representative at BiotronikExecutive Sales Representative at Biotronik
Judy LuJudy Lu
Technical Sales Representative at BiotronikTechnical Sales Representative at Biotronik