Overview
Work History
Summary
Education
Skills
Accomplishments
Work Availability
Work Preference
Affiliations
Languages
Interests
Software
Certification
Websites
Recommendations
Timeline
Haley Ricklefs

Haley Ricklefs

Marketing & Design
Kansas City,KS
"All that is gold does not glitter, Not all those who wander are lost."
J.R.R. Tolkien

Overview

12
12
years of professional experience
4
4
years of post-secondary education

Work History

Proposal Manager/Lead Technical Writer/Marketing & Branding Coordinator

Vazquez Commercial Contracting LLC
Kansas City, Missouri
03.2018 - 09.2024
  • Managed/Supervised Proposal Team in writing, developing, formatting, proofreading, and binding bid proposals (via InDesign).
  • Developed various marketing materials for trade show events & presentations (i.e., brochures, flyers, posters, slide decks, etc. ).
  • Ran entire company calendar, bidding log & meetings, proposal checklists, site visit set ups, and confirmation of on-time actions.
  • Reviewed government & commercial-issued RFPs, RFQs, and ITBs ranging from $500K-50M.
  • Provided all final technical proposal information and/or edit/review for various new construction, renovation, and civil projects.
  • Tracked upcoming project opportunities across the U.S. within primary markets, the Midwest & East Coast.
  • Collaborated on innovative team efforts, which in return increased company growth tremendously over the course of 3+ years.
  • Organized a professional re-branding plan with the necessary content put together for a new company logo/website/SOPs.
  • Led introductory courses/training sessions in support of current NIST & basic-level Cybersecurity requirements.
  • Created all social media platforms (i.e., LinkedIn, Facebook, Twitter ('X'), & Instagram), helping to increase company's client base.
  • Volunteered as Event Coordinator to manage various team-building events to encourage stronger in-house relationships.
  • Aided directors with the interior design and final purchasing decision of a secondary office space & warehouse necessary due to the company's significant growth & expansion.

Marketing Coordinator/Social Media Manager/Technical Proposal Writer

Zieson Construction Co. LLC
North Kansas City, Missouri
07.2016 - 03.2018
  • Worked on the Marketing Department's Team in developing, formatting, proofreading, and binding proposals (via InDesign).
  • Reviewed government-issued RFPs from the VA, USACE, and GSA ranging from $1M-20M.
  • Provided all technical proposal information for various new construction, renovation, and civil projects.
  • Tracked upcoming project opportunities across the U.S., with the primary market being the Midwest.
  • Collaborated on innovative team efforts, which in return increased overall annual revenues by almost 50% in one year.
  • Used WordPress to run and edit content on the company website & helped photograph and edit completed projects.
  • Created all social media platforms (i.e., LinkedIn, Facebook, Twitter ('X'), & Instagram), helping to increase company's client base.
  • Volunteered as Event Coordinator to manage various team-building events to encourage stronger in-house relationships.

Marketing Department Assistant/Assistant Proposal Writer/Executive Administrative Assistant

HTK Architects, PA
Overland Park, Kansas
01.2016 - 07.2016
  • Helped in reviewing RFP/ITB/AIA documents to develop, proofread, edit, format, and bind bid proposals.
  • Answered and directed all office phone calls in a friendly & helpful manner while keeping prompt response management.
  • Utilized WordPress to run and edit content for all primary pages/tabs/photographs on the company website.
  • Created blog posts and wrote news articles for the site to help keep clients, customers, family & friends updated.
  • Photographed for and ran all social media platforms (i.e., LinkedIn, Facebook, Twitter ('X'), & Instagram).

Espresso Barista/Closing Shift Lead/Catering Team Support

Johnson County Community College Coffee Bar Operations
Overland Park, Kansas
08.2012 - 02.2016
  • Worked on register and counted/closed the cash drawer at the end of each night.
  • Trained/Supervised new employees on the rules and regulations during each specified shift.
  • Active Barista at all 3 Main Campus coffee bar shops (~ along with working at several Catering Events as well).
  • Offered marketing consulting and help to JCCC's coffee shop(s) Operations Manager/Supervisor.
  • Provided friendly customer service and helped with product ordering/coordination and tracking inventory & waste.

Sports Marketing Summer Intern

i9 Sports Youth Sports Organization
Lenexa, Kansas
05.2015 - 08.2015
  • Successfully led promotional marketing campaigns & tradeshow events.
  • Ran all social media platforms to increase member sign-ups and overall company growth numbers and percentages.
  • Helped in sports management and field supervision throughout weekly youth sports leagues, including added weekend help.
  • Ensured all company events & activities ran smoothly, adhering to time and budget goals and the owner/member's satisfaction.
  • Maintained a high standard of cleanliness and organization in all utilized areas/spaces, both during and after any event activities.
  • Designed and created promotional ads & other printable marketing materials to take and distribute at tradeshow events while delivering door-to-door marketing engagements with a focused effort to achieve increased community outreach and localized awareness to key target markets.

Service Associate

Farm Bureau Financial Services
Lawrence, Kansas
09.2013 - 06.2014
  • Assisted the Licensed Sales Associate & Insurance Agents with daily administrative tasks and various client communications while supporting effective customer financial services.
  • Maintained a consistent history of important company files and introduced a reliable, organizational filing system.
  • Answered and directed phone calls in a friendly and helpful manner, consistently providing exceptional customer service.
  • Completed regular data entry requests received by many in-house agents simultaneously through developing standard and regulated office template sheets to drive consistent initiatives for standard digital documentation, created for use within MS Office Word & Excel.

Summary

Throughout my career, I have honed my skills in various creative design, technical content writing/editing/proofreading, marketing, branding, and professional proposal execution. I have a proven track record of delivering high-quality content that meets and exceeds client expectations. My decade of similar work experience has all occurred in high-speed, deadline-driven environments, managing projects simultaneously.

Education

Bachelor of Science - Marketing

University of Kansas, Lawrence, KS
08.2011 - 12.2015

Skills

  • Proposal development
  • Document management
  • Compliance monitoring
  • Adaptability
  • Cross-functional collaboration
  • Effective communication
  • Relationship building
  • Instruction writing
  • Analytical skills
  • Layout development
  • Microsoft Office Suite
  • Social media management
  • Revision management
  • Self motivation
  • Teamwork and collaboration
  • Graphics creation
  • Task prioritization
  • Organizational skills
  • Requirements gathering
  • External team collaboration
  • Resourcefulness
  • Reliability
  • Adaptability and flexibility
  • Technical writing
  • Time management abilities
  • Information analysis
  • Technical research
  • Multitasking
  • Content development
  • Team building
  • Team collaboration
  • Workflow development
  • Prepare layouts
  • Goal setting
  • Deadline management
  • Editing
  • Excellent communication
  • Content editing
  • Written communication
  • Visual communication
  • Technical sketching
  • Attention to detail
  • Instruction outlining
  • Edit material
  • Manual writing
  • Professionalism
  • User experience design
  • Continuous improvement
  • Content management
  • Creative cloud
  • Problem-solving
  • Multitasking Abilities
  • Content strategy
  • Publication development
  • InDesign
  • Proofreading
  • Active listening
  • User documentation production
  • Graphic design
  • Content creation
  • Document library development
  • Interpersonal skills
  • Review specifications
  • Proposal development
  • Instructional design
  • Adobe creative suite

Accomplishments

  • Achieved multiple contract awards by completing proposal requirements with accuracy and efficiency.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full TimePart TimeContract Work

Affiliations

  • Johnson County Community College (JCCC)
  • Society for Marketing Professional Services (SMPS-KC)

Languages

English
Native or Bilingual

Interests

Graphic Design

Bowling

Traveling

Software

Adobe InDesign, Photoshop, & Illustrator

Microsoft Word, Excel, & Powerpoint

WordPress

Canva & Figma

Design Space

Creative Cloud

Certification

Adobe & Business Writing Workshops

Recommendations

Jason Arnett, Assistant Director of Dining Services at Johnson County Community College

- October 2, 2024, Jason managed Haley directly.

  • "Haley is a very detail-oriented, customer-first professional. Her leadership among college-aged co-workers, many of whom were in their first jobs and a significant portion who spoke English as a second language, was exemplary. Besides contributing to improvements to processes and product offerings, Haley helped with marketing and recruiting effectively. She is an amazing person who elevates those around her in a work setting, inspiring them to perform at a higher level."

Terry Reuter, Area Director at i9 Sports of Southern & Western Johnson County

- October 1, 2024, Terry managed Haley directly.

  • "I had the pleasure of working with Haley while she was a marketing intern for me at i9 Sports. She was highly motivated, and did a great job developing marketing activities that brought in more members to our programs. Based on her experiences with us I would recommend her for a variety of marketing activities."

Timeline

Proposal Manager/Lead Technical Writer/Marketing & Branding Coordinator - Vazquez Commercial Contracting LLC
03.2018 - 09.2024
Marketing Coordinator/Social Media Manager/Technical Proposal Writer - Zieson Construction Co. LLC
07.2016 - 03.2018
Marketing Department Assistant/Assistant Proposal Writer/Executive Administrative Assistant - HTK Architects, PA
01.2016 - 07.2016
Sports Marketing Summer Intern - i9 Sports Youth Sports Organization
05.2015 - 08.2015
Service Associate - Farm Bureau Financial Services
09.2013 - 06.2014
Espresso Barista/Closing Shift Lead/Catering Team Support - Johnson County Community College Coffee Bar Operations
08.2012 - 02.2016
University of Kansas - Bachelor of Science, Marketing
08.2011 - 12.2015

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