Haley Scott
Summary
Hands-on Media Buyer with dynamic relationship building and organizational skills. Passion for planning and supervising diverse media campaigns. Clear understanding of media outlets, processes and contracts.
Overview
3
3
years of professional experience
Work History
Media Buyer
Venus Media
04.2023 - Current
- Develop and implement media buying strategies for clients across various industries, including Government, Healthcare and Retail.
- Conduct thorough market research to identify target demographics and media channels.
- Negotiate favorable rates and terms with media vendors, resulting in cost savings of 18-25%.
- Plan and execute multi-channel advertising campaigns, including digital, print, audio, out of home and television.
- Monitor and analyze campaign performance using tools like Google Analytics and Mediaocean.
- Collaborate with creative teams to ensure ad content aligns with campaign goals and target audience.
- Stay updated on industry trends, emerging technologies, and new advertising platforms.
Marketing Coordinator
Venus Media
10.2020 - 03.2023
- Managed social media accounts, including Facebook and Instagram LinkedIn, X.com, TikTok resulting in a 30% increase in followers.
- Created and designed social posts using tools such as Canva and Photoshop.
- Managed the marketing calendar and ensured timely execution of marketing initiatives.
- Conducted market research and competitor analysis to identify trends and opportunities for the company.
- Tracked and analyzed campaign performance using tools like Google Analytics and social media analytics.
- Assisted in organizing and promoting events for the company.
Education
Bachelor of Science - Marketing
Robert H Smith School of Business
College Park, MD05.2020
Skills
- Media planning and buying
- Negotiation and contract management
- Market research and analysis
- Multi-channel campaign management
- Budget management
- Strong communication and presentation skills
- Proficiency in media buying software and tools (eg, Mediaocean)
- Knowledge of industry trends and emerging technologies
Timeline
Media Buyer
Venus Media
04.2023 - Current
Marketing Coordinator
Venus Media
10.2020 - 03.2023
Bachelor of Science - Marketing
Robert H Smith School of Business
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