Haley Vest
Los Angeles,CA
Summary
Senior Social Media Manager with 6+ years of expertise. Organized and creative individual bringing strengths in handling work independently and solving routine problems without oversight. Offers expertise in Social Media, Influencer and overall Marketing. Has the ability to quickly learn new processes. Highly proficient with Instagram, Facebook, TikTok, Pinterest, Skeepers, GRIN, Asana, Microsoft Teams, Sprout, Planoly, Later and remote tools like Zoom and Slack.
Overview
5
5
years of professional experience
Work History
Senior Social Media and Influencer Manager
Mad Hippie
02.2023 - Current
- Secured 64 giveaways on Instagram with like-minded brands growing follower count from 192K to 214K (22K new followers). Grew TikTok following from 26K to 59K (33k new followers).
- Implemented lintr.ee and UTM links and saw revenue growth by 30% on DTC and Ulta
- Set up TikTok shop & successfully ran ads on TikTok
- Managed content deployment & creation across primary Mad Hippie channels: TikTok & Instagram
- Increased customer email database by 25% by including it in giveaways
- Created Influencer program and secured 100% of total influencers for paid marketing campaigns
- Seeded product to 100 influencers a month
- Put together weekly, monthly and annual reporting metrics
Social Media Marketing Manager
Skylar Clean Beauty
Los Angeles
02.2022 - 02.2023
- Secured 86 giveaways on Instagram with like-minded brands growing follower count from 89K to 116K (27K new followers); Grew TikTok following from 1K to 10K in 11 months (900% increase).
- Implemented linktr.ee and saw revenue growth by 25%
- A/B tested different types of content across platforms
- Managed content deployment & creation across primary Skylar social channels: TikTok, Instagram, Facebook
- Increased customer email database by 35% by including it in giveaways
- Secured 25% of total influencers for paid marketing campaigns
- Put together weekly, monthly and annual reporting metrics
Social Media and Influencer Manager
OPTE by P&G
Los Angeles, CA
08.2021 - 02.2022
- Grew follower count on Instagram from 15K to 30.6K; grew TikTok from 0 followers to 8K in 7 months (800% increase).
- Secured 50% of total influencers for paid marketing campaigns
- Secured 20 giveaways to increase follower count and engagement
Social Media and Marketing Manager
FittyBritttty Inc
Los Angeles
08.2020 - 08.2021
- Created marketing and social media campaigns and strategies, including planning, content ideation and brand consistency
Social Media and Marketing Manager
Wvvy Clothing
Los Angeles
04.2020 - 02.2021
- Created aesthetically pleasing Instagram feed including captions
- Influencer outreach and monitor activity of competitors
Social Media Manager
Nordstrom, Los Angeles
01.2019 - 04.2020
- Worked closely with Department Managers to ensure we were getting new product up on IG & Facebook
Education
Associate of Arts - Merchandise Marketing
Fashion Institute of Design and
Merchandising
01.2015
Bachelor of Science - Psychology, Dance and Choreography
Elon University
01.2014
Timeline
Senior Social Media and Influencer Manager
Mad Hippie
02.2023 - Current
Social Media Marketing Manager
Skylar Clean Beauty
02.2022 - 02.2023
Social Media and Influencer Manager
OPTE by P&G
08.2021 - 02.2022
Social Media and Marketing Manager
FittyBritttty Inc
08.2020 - 08.2021
Social Media and Marketing Manager
Wvvy Clothing
04.2020 - 02.2021
Social Media Manager
Nordstrom, Los Angeles
01.2019 - 04.2020
Associate of Arts - Merchandise Marketing
Fashion Institute of Design and
Merchandising
Bachelor of Science - Psychology, Dance and Choreography
Elon University
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