Haley Welch
Washington,DC
Summary
Enthusiastic marketing manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
3
3
years of professional experience
Work History
Local Store Marketing Manager
PLNT Burger
06.2022 - 01.2024
- Drove comprehensive marketing strategies to enhance PLNT Burger's visibility within targeted geographic areas around each store, employing in-person engagements, direct digital outreach, and other localized tactics.
- Oversaw the performance of non-traditional sales channels, such as catering and events, ensuring alignment with marketing objectives. Collaborated with the Director of Marketing to integrate these channels into cohesive campaigns.
- Established and managed scalable B2B and B2C partnerships, amplifying awareness and fostering increased customer frequency and loyalty.
- Conducted localized surveys to gain insights into the factors attracting new customers and retaining their loyalty. Stayed abreast of industry trends for continual improvement of local marketing strategies
- Efficiently onboarded and managed LSM associates in DC, PA, NY, and MA
- Provided hands-on training, conducted frequent check-ins, and performed performance evaluations to support the development of the LSM team.
- Compiled and reported monthly sales data for all catering platforms, offering valuable insights for strategic decision-making.
Youth Soccer Coach
Brit-Am Soccer Academy
06.2022 - Current
- Instruct and mentor youth soccer players, ages 2-8, in fundamental skills, teamwork, and sportsmanship.
- Foster a positive and inclusive team environment, nurturing the personal growth of each player.
- Enhanced player performance by implementing tailored training programs focused on individual skills and techniques.
Shift Leader
Sully's Steamers
06.2021 - 05.2022
- Ensure customer satisfaction throughout the dining experience.
- Delegate tasks to staff to create a productive and efficient work environment.
- Work with corporate managerial staff to maintain employee morale, establish company-wide standards, and brainstorm innovative solutions to workplace challenges during the COVID-19 Pandemic.
Education
Bachelor of Arts - Economics
Converse University
Spartanburg, SC05.2022
Skills
Financial Tracking and Analysis
Project Management Software (Asana, Monday)
Customer Relationship Management
Market and Consumer Research
Event Planning
Project Coordination
Google Suite / Microsoft Office
Timeline
Local Store Marketing Manager
PLNT Burger
06.2022 - 01.2024
Youth Soccer Coach
Brit-Am Soccer Academy
06.2022 - Current
Shift Leader
Sully's Steamers
06.2021 - 05.2022
Bachelor of Arts - Economics
Converse University
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