Haley R. Giuliano
Fort Collins,CO
Summary
Dedicated, results-driven Product Marketing Manager offering successful experience driving market share, brand recognition, and revenue improvements.
Overview
8
8
years of professional experience
Work History
Product Marketing Manager
Gravitee.io
03.2024 - Current
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Led customer case study creation for field teams, driving engagement at key funnel stages.
- Served as focal point for all customer input and market intelligence for product improvements.
- Launched and led an employee advocacy program, amplifying brand reach and organic LinkedIn engagement, achieving an earned estimated organic CPM value of over $200K in 6 months.
Sr. Outreach, Education, & UX Specialist
Colorado State University
05.2020 - 02.2024
- Managed day-to-day user inquiries for the COMET-Farm decision support tool, providing solutions for both basic software questions and advanced scientific queries, supporting a diverse user base of farmers, ranchers, academics, and policymakers.
- Led the development of comprehensive content, including user documentation, FAQs, training guides, social media content, and newsletters, to enhance user adoption and engagement.
- Designed and implemented a streamlined inquiry management system, optimizing the tracking and reporting process for faster resolution and a better user experience.
- Developed quarterly stakeholder reports, summarizing key deliverables, impact metrics, and progress on outreach initiatives.
- Led a user interface redesign, leveraging user feedback, feature requests, and insights from UX design courses to improve usability and enhance the overall user experience.
- Spearheaded the development and launch of a national, interactive curriculum on a learning management platform, collaborating with multiple partner organizations to drive education and awareness across target audiences.
Gifted STEAM Teacher
Gwinnett County School District
07.2019 - 05.2020
- Planned and delivered innovative STEAM lessons to diverse, high-needs English language learners, contributing to top science scores in the county, while securing grants to enhance student well-being and engagement, and sponsoring extracurricular activities to foster student rapport.
STEM/AP Science Teacher
Walton County School District
07.2017 - 05.2019
- Created and executed engaging, inclusive AP Environmental Science instruction, leading to nearly a 100% increase in AP scores, while coordinating and leading 20+ students on the school’s first non-foreign language study abroad program.
Education
Secondary Education
Fulbright-Hays Fellowship
Moshi, Tanzania07-2018
Master of Arts - Secondary Education
Piedmont College
Demorest, Ga07-2017
Bachelor of Science - Ecology
University of Georgia
05-2016
Bachelor of Science - Entomology
University of Georgia
05-2016
Skills
- Marketing campaign management
- Research and development
- Grant & Technical Writing
- Customer Engagement
- Product Management
- Instructional Design
- Content marketing
- Product marketing
- Product launches
- SEO optimization
- Public Speaking
- ArcGIS
Timeline
Product Marketing Manager
Gravitee.io
03.2024 - Current
Sr. Outreach, Education, & UX Specialist
Colorado State University
05.2020 - 02.2024
Gifted STEAM Teacher
Gwinnett County School District
07.2019 - 05.2020
STEM/AP Science Teacher
Walton County School District
07.2017 - 05.2019
Secondary Education
Fulbright-Hays Fellowship
Master of Arts - Secondary Education
Piedmont College
Bachelor of Science - Ecology
University of Georgia
Bachelor of Science - Entomology
University of Georgia
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