HALEY R LAWRENCE
Austin,TX
Summary
Seasoned small business owner, operations manager, and sales professional with seven years of experience in operations management, direct sales, business strategy and financial management. Demonstrated success in capitalizing on new trends and technologies to drive business development initiatives and achieve sales goals with $1.2+ million in annual sales. Proactive and analytical military healthcare professional with 7+ years' experience in direct patient care, technical assistance, supervision and training in military environments. Master trainer with innate ability to effectively teach others and communicate technical knowledge. Dedicated team leader who improves processes and overcomes challenges to achieve positive outcomes. Adept at providing solutions and resolving problems in response to complex customer requests. Thrive in environments requiring interpersonal skills, communication skills, problem solving ability and leadership.
Overview
17
17
years of professional experience
Work History
Owner
HR Ventures TX LLC
Austin, TX
08.2021 - Current
- Manages operations budgeting, accounts payable and accounts receivable.
- Develop and implement digital marketing plans to incorporate SEO, social media platforms and video campaigns for marketing clients.
- Networks with potential customers to identify business development techniques and new revenue streams.
- Cultivate and maintain industry relationships and customer partnerships to capitalize on opportunities and maximize business success in the manufacturing industry.
- Curate content for social media platforms, including Instagram, Facebook, and LinkedIn.
- Handles client accounts through entire lifecycle, executing contracts, provides customer service and advising on methods for maximizing return from services provided.
- Facilitates and manages business development plan based on market and industry research.
- Developed and implemented successful strategies to increase direct sales revenue.
- Coached, mentored, and trained sales staff on product knowledge, selling techniques, and customer service.
- Coached and developed entry-level sales professionals into highly successful closers.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Director of Operations
Invader Coffee
Austin, TX
10.2016 - 12.2023
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Utilized Instagram and Facebook to promote products, services and content.
- Assisted staff with resolving complex customer issues and implementing targeted solutions.
- Achieved conversion improvement of 9-13% through marketing strategy and implementation.
- Planned and implemented site content updates, merchandising of newly launched products, integrated campaigns and promotions.
- Coordinated affiliate, referral and social media programs to spur growth and attract new users to brand.
- Supervised in-house staff to facilitate shipping and fulfillment.
- Oversaw customer service department
- Managed payroll for temporary, hourly, and salaried employees.
- Directed event production in collaboration with sponsors, hosts and internal teams.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Directed the operations and logistics of a multi-million dollar business.
Student Registrar
Delaware Resource Group
Luke AFB, AZ
06.2014 - 09.2014
- Advocated for the health and safety of 367 students by working to get the uninhabitable dorms condemned
- Assisted students with any needs prior to arrival through departure to home station to maximize training environment
- Conducted first day orientation, local area, local policies, and other briefings to orientate students.
- Tracked student academics as they progressed through training, managed appointments and tracked missed school time.
- Coordinated graduation exercises and prepared student graduation materials.
- Hand selected for Outstanding Cadre Support Award for 607th Air Control Squadron
Aerospace Medical Technician
United States Air Force
Luke AFB, AZ
06.2011 - 08.2013
- Held accountability as interim NCOIC by supervising 10 staff, performing scheduling and managing caseload of 25 patients daily.
- Directly supported five flight surgeons by managing medical service for more than 700 people.
- Mastery of Microsoft Office programs (Word, Excel, PowerPoint).
- Monitored group's self-inspection program by applying knowledge of Management Internal Control Tools and MedFacts.
- Scheduled patient appointments, classes and physicals; maintained medical records.
- Reviewed medical qualifications for military service by interpreting Air Force standards.
- Key contributions as Aerospace Enterprise Squadron Safety Representative, Flight and Operational Medicine Clinic Infection Control Representative and Alternate Disaster Team Chief of Field Response Team.
- Earned Outstanding score with Health Inspection in 2011 and 2013 for designing and implementing the Independent Duty Medical Technician training program.
Course Supervisor
Eglin AFB, FL
10.2010 - 06.2011
- Supervised program activities and objectives for $9.8M AFSC awarding course by overseeing 250 students.
- Coordinated student program and training objectives with 170 preceptors for 17 sections.
- Primary instructor to 22 guard and reserve personnel and educated airmen on core tasks.
- Counseled students on academic, disciplinary, personal and professional issues.
- Achieved top Non-Commissioned Officer Award, fourth quarter of 2010.
Critical Care Technician
03.2007 - 10.2010
- Delivered acute expeditionary support for Air Armament Center, encompassing five wings, 43 associate units and 83,000 beneficiaries.
- As Critical Care shift leader, performed nursing duties of managing $2M equipment and provided life sustaining care to 208 critically-ill patients.
- Provided direct assistance during life-saving invasive surgical procedures and responded to code blue alarms within the hospital.
- Instructed Combat Life Saver Course and evaluated 25 US personnel and Coalition forces on triage scenarios.
- Deployed to Kirkuk Air Base in Iraq to participate in Operation Iraqi Freedom in 2009.
Education
Rio Salado Community College
2014
General Coursework
Northwest Florida State University
2009
Skills
- Program Development
- People Management
- Human Resource
- Employee Relations
- Staff Training
- Healthcare Systems
- Medical Records
- Data Analysis
- Brand management
- Marketing expertise
- New business development
- Executive leadership
- Website design
- Digital marketing
- Content development
- Social media proficiency
- New Business Development
- Market Research
- Client Relationship Management
- Lead Generation
Timeline
Owner
HR Ventures TX LLC
08.2021 - Current
Director of Operations
Invader Coffee
10.2016 - 12.2023
Student Registrar
Delaware Resource Group
06.2014 - 09.2014
Aerospace Medical Technician
United States Air Force
06.2011 - 08.2013
Course Supervisor
10.2010 - 06.2011
Critical Care Technician
03.2007 - 10.2010
Rio Salado Community College
General Coursework
Northwest Florida State University
Similar Profiles
ANH NGUYENANH NGUYEN
Patient Access Registration at SOUTHEAST TX HRPatient Access Registration at SOUTHEAST TX HR
Alexis Grace AdjeteyAlexis Grace Adjetey
Cashier at HR VenturesCashier at HR Ventures
Kristina GarayKristina Garay
Appointment Setter/Cold Caller at Real Equity TX LLCAppointment Setter/Cold Caller at Real Equity TX LLC