Halimotu Shokunbi
Creative producer / Photographer / Event Producer
Brooklyn,NY
Summary
Creative producer, storyteller, and cultural architect with a vision rooted in community, collaboration, and narrative impact. From festival stages to fashion campaigns, I build immersive worlds that connect people—visually, emotionally, and digitally. My path began outside the system: self-taught, self-started, and community-driven. Since 2018, I’ve led projects that span music, media, fashion, and tech—crafting content that moves, campaigns that resonate, and stories that stick. I bring big-picture thinking, grounded execution, and a deep understanding of culture as a living language.
Overview
6
6
years of professional experience
Work History
Community Mobilizer & Event Producer
Brand Pop-up experience
New York, NY
08.2022 - 08.2022
- Produced and launched a community-focused pop-up for my clothing brand, merging fashion, experience, and purpose.
- Secured sponsorship from NY Embroidery for a mobile embroidery truck and staff, offering free personalization with every purchase.
- Partnered with LIPS Café for venue support and curated guest experiences including a henna artist, tooth gem station, and photo booth.
- Promoted via a single TikTok video (100K+ views), drawing the largest crowd the venue and block had seen since opening.
- Donated 10% of event sales to the Asiyah Women’s Center, a POC- and women-led domestic violence shelter.
- Led end-to-end production, including sponsor outreach, vendor coordination, guest experience design, and digital marketing.
Brand Director / Creative Director
Calaxy
02.2025 - 06.2025
- Led brand strategy and visual identity for a creator-first crypto platform.
- Oversaw campaign design, UI/UX feedback, and strategic storytelling across digital channels.
- Led digital marketing efforts that drove over 2,000 new user signups in under 72 hours, helping Calaxy surpass 100,000 users in its first year.
- Developed and executed campaign strategies that generated over 650,000 impressions across all social platforms, fueling app visibility and community growth.
- Oversaw creative development of promotional materials to maintain brand integrity.
Brand Collaboration Lead
NSG x Royal V Everybody
06.2023 - 10.2023
- Initiated and led a successful brand collaboration between the streetwear label Royal V Everybody and the Afrobeats group NSG.
- Oversaw all communications between the artist and the brand, from concept through rollout.
- Contributed innovative ideas and solutions to enhance launch performance and outcomes; the collection was fully sold out.
Event Producer
Virgin Hotels
New York, NY
02.2023 - 02.2023
- Produced Virgin Hotels’ first-ever NYC party during Super Bowl Sunday—a flagship NYFW event that combined nightlife, fashion, and philanthropy.
- Launched a charity-driven campaign: offered free drink tickets in exchange for clothing donations to support Turkey earthquake refugees.
- Promoted through TikTok and IG reels, driving over 800 RSVPs within 48 hours, and attracting more than 1,000 guests.
- Collected and donated over 100 winter coats during a critical humanitarian crisis.
Tour Content Lead
Rema – Tour Content Lead
06.2024 - 08.2024
- Managed and produced all visual, social, and press content assets during Rema’s major U.S. tour.
- Conceptualized visual storytelling aligned with artist branding, and edited and delivered photography and video on tight timelines.
- Coordinated cross-functional communication with the label, press, and management for publication-ready materials.
- Assisted in social media content creation to enhance online presence.
Event Planner & Producer
Anyema
New York, NY
08.2023 - 08.2023
- Produced and directed a four-part event series in celebration of the Anyema photo book, bringing art, community, and storytelling to life across Brooklyn, Manhattan, Harlem, and the Bronx.
- Strategically designed borough-specific experiences to increase accessibility and cultural reach, with each event highlighting local voices and creative expression.
- Secured sponsorships from Luc Belaire, Daily Paper, and community partners to provide free venues, meals, and drinks—ensuring a fully accessible experience for attendees.
- Produced the Anyema short film and closed the series with a community screening and celebration, drawing high attendance and brand activation.
- Led event programming, logistics, content capture, and partnership outreach from concept through execution.
Founder / Head of Media / Creative Producer
268 Studios
08.2023 - Current
- Founded and led a creative collective, producing events, brand campaigns, and original content.
- Managed all media, marketing, and creative programming; built a multi-platform presence.
- Creative team.
- Coordinated workshops and events to engage the community in collaborative projects.
- Developed partnerships with local businesses to support community-driven activities.
- Oversaw daily operations ensuring smooth execution of all collective activities.
- Managed budget allocation for projects and operational requirements efficiently.
Executive Producer & Director, Summer Jam TV Episode
HOT97 TV
04.2025 - 06.2025
- Directed and executive produced HOT97’s first-ever TV episode covering Summer Jam.
- Managed a team of 18 across production, media, and logistics.
- Delegated roles and created a full show schedule; the stream reached over 50,000 live viewers.
- Developed content strategies for artist interviews and promotional segments.
PR & Media Strategy
Various Afrobeats Artists
01.2024 - Current
- Produced and directed branded content for Afrobeats talent visiting NYC, including Day-in-the-Life vlogs with Victony and London, with over 20K combined views.
- Secured Deeds magazine cover for Nasty C, and oversaw visualizer production at the Luc Belaire headquarters.
- Managed press-facing media kits, digital content rollout, and artist integration with the local culture and media community.
- Worked successfully with a diverse group of coworkers to accomplish goals for artists in town.
- Organized interviews and walkthroughs for artists with radio stations, magazines, designers, brands, etc.
Photographer – Promo Campaign for Single
Tyla (Sony Africa)
06.2025 - 06.2025
- Shot social media content and visuals to promote Tyla's new single release.
- Worked closely with the talent to deliver timely assets aligned with artist branding.
- Captured high-quality images for the promotional campaign.
- Assisted in organizing the photoshoot, ensuring all logistics were in place.
Creative Producer /Digital Media Client Lead
ThisizLondon
06.2024 - 10.2024
- Produced and directed London’s music video, and photographed DSP campaigns—visuals featured on a billboard in Nigeria.
- Curated and launched his first 'Rogue House' party series, which is now a recurring cultural nightlife experience.
- Directed content for social platforms and brand partners to align with the artist’s digital presence.
- Worked closely with clients to understand their needs and expectations when producing creative content.
- Oversaw budget allocations for creative projects and resource management.
Creative Director / Executive Producer / Photographer / Editor
TWILEY Campaign
11.2024 - 11.2024
- Directed a full campaign, including creative direction, shoot production, casting, and post-production.
- Developed a cohesive brand story, and led execution across channels.
- Developed decks to communicate the creative vision to the brand owner and the team.
Executive Producer
HOT97 Summer Jam “Who’s Next”
03.2025 - 05.2025
- Built and led a full creative and media team for the official Summer Jam "Who's Next" competition.
- Directed and produced the campaign promo video, and managed shoot execution.
- Collaborated with creative teams to ensure project alignment with vision.
- Assisted in script development and storyboarding processes for the artist.
Creative Producer
Rema – MSG Performance
05.2025 - 05.2025
- Managed visuals and production logistics for Rema's debut headline show at Madison Square Garden.
- Oversaw creative integration across screen visuals, stage design, and lighting.
- Coordinated logistics for rehearsals, events, and equipment pickups.
- Communicated effectively with vendors to secure necessary resources.
- Developed recruitment strategies to attract top talent for various positions.
Founder/ Brand & Events Lead
House of Hali
Denton, TX
03.2017 - 05.2019
- Launched a beauty and fashion brand from a college dorm, creating and selling skincare products, clothing, and hair bundles to meet unmet demand in an underserved market.
- Handled all branding, social media, marketing, inventory, customer service, and on-campus distribution independently.
- Built a strong local following and transitioned into producing branded pop-up events that brought together other small Black-owned businesses and student entrepreneurs.
- Managed logistics, vendor relations, and event decor; charged participation fees, and curated tables for vendors at each event.
- Expanded brand visibility across Texas through community-centered experiences, eventually opening and managing a boutique storefront prior to relocating to NYC.
Education
Some College (No Degree) - Criminal Justice & Psychology
University of North Texas
Denton, TXSkills
- Creative direction
- Executive production
- Brand strategy
- Event production
- Content creation
- Photography (studio and location)
- Visual storytelling
- Digital marketing
- Talent casting and scouting
- Social media strategy
- Team leadership
- Cross-functional collaboration
- Community activation
- Artist relations
- Campaign development
Accomplishments
- Our short film Open love letter, has won Best Image at the Madeira Curtas Short Film Festival
- 1 of 4 photographers commissioned to photograph a project showcasing Unapologetic Legacy. I submitted a self portrait series titles 3 identities, exploring the layers of my identity - Black American, Nigerian & Muslim.
- Lead girl in Remas latest hit single Is It a Crime
Affiliations
- High fashion Model
- Photographer
- Designer
Quote
Closed mouths don't get fed
My mother
Timeline
Photographer – Promo Campaign for Single
Tyla (Sony Africa)
06.2025 - 06.2025
Creative Producer
Rema – MSG Performance
05.2025 - 05.2025
Executive Producer & Director, Summer Jam TV Episode
HOT97 TV
04.2025 - 06.2025
Executive Producer
HOT97 Summer Jam “Who’s Next”
03.2025 - 05.2025
Brand Director / Creative Director
Calaxy
02.2025 - 06.2025
Creative Director / Executive Producer / Photographer / Editor
TWILEY Campaign
11.2024 - 11.2024
Creative Producer /Digital Media Client Lead
ThisizLondon
06.2024 - 10.2024
Tour Content Lead
Rema – Tour Content Lead
06.2024 - 08.2024
PR & Media Strategy
Various Afrobeats Artists
01.2024 - Current
Event Planner & Producer
Anyema
08.2023 - 08.2023
Founder / Head of Media / Creative Producer
268 Studios
08.2023 - Current
Brand Collaboration Lead
NSG x Royal V Everybody
06.2023 - 10.2023
Event Producer
Virgin Hotels
02.2023 - 02.2023
Community Mobilizer & Event Producer
Brand Pop-up experience
08.2022 - 08.2022
Founder/ Brand & Events Lead
House of Hali
03.2017 - 05.2019
Some College (No Degree) - Criminal Justice & Psychology
University of North Texas
References
References available upon request.
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