Halley Sturma
Sales District Leader
Dowagiac,MI
Summary
Top sales manager with 16+ years of experience in leading successful sales teams with consistent yearly growth. Accumulated knowledge and skills that make a workforce productive. Adept in technology and applications, multitasking, project management, handling high-pressure sales and rapid timelines with ease. Works with tenacity independently, as well as with a team. Outgoing, strong communication skills, detail-oriented, proficient at building and maintaining professional relationships. A maniacal focus on customer service, diligent at recruiting- raising the bar on talent and diversity, team-building, and training.
Overview
4
4
years of post-secondary education
24
24
years of professional experience
Work History
Sales District Leader
Frito Lay North America
Mishawaka, IN
07.2019 - Current
- Leading top in the zone sales district, of 20+ people. Up over $400,000 year to date.
- Utilizing all applications regularly.
- Promoting safe and efficient work environment.
- Raising the bar on talent and diversity.
- Communication liaison between front line, Help Desk, Administrators, IMO, KAMS, ZBMs, upper management, and etc.
- Relationship building and communication with customers and team.
- Technology support for frontline team.
- Weekly meaningful work with's and one with one's.
- Change agent for new processes and applications.
- Daily use of MS Office.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Established clear objectives and tasks through Sales Hub and helped team members develop plans to achieve quotas.
Store Manager
The Finish Line / JD Sports
05.2005 - 03.2019
- Lead a diverse team delivering exceptional customer service and driving sales in multiple locations.
- Increased sales by creating mutually beneficial relationships with the customer.
- Generated double-digit annual sales growth to drive the store from $5.1M to $5.5M in total sales.
- Recruited, trained, developed, and promoted 12 new store managers.
- Project manager for iPad launch.
- Provided comprehensive support to first-year managers in preparing for and conducting inventory counts.
- Implemented security, loss prevention, and operational excellence to deliver profit and reduce shrink. Achieved an extraordinary reduction in inventory shrink - improved from .70% to just 0.07% of sales.
- Hosted numerous visits from top executives, senior leaders, corporate partners, and other VIP's.
- Ranked number one in all areas of KPI (key performance indicators) both on a store level and personal level.
- Worked alongside the district manager to remodel 3 stores and close 2; exceeded all timelines and expectations.
- Planned and facilitated monthly conference calls.
- Managed all Human Resources functions.
- Maintained visual standards by making daily updates to stay on top of trends and be the "picture perfect store front".
- Facilitated, planned, and promoted team building exercises on a district level.
- Cash handling, daily deposits, and register balancing.
Bartender
Player's Grill
01.2009 - 01.2014
- Managed a staff of 7-20 people at a time; from the hostess and waitstaff team to the chefs.
- Collected payments from not only the patrons, but also collected and verified deposits of the entire waitstaff.
- Provided premium customer service and attention.
- Organized and promoted special events.
- Kept all equipment clean and fully functional.
- Mixologist- crafted cocktails to meet the customer's every need.
Western Michigan University
01.2008 - 01.2011
- Provided one-on-one care to cognitively disabled adults.
- Empowered individuals to achieve independence.
- Advocated safety and well-being.
- Researched community events to mainstream clients.
- Kept case files up to date, using all aspects of the ADA.
Education
Bachelors Degree: Communication Studies
Western Michigan University
Kalamazoo, MI 09.2010 - 12.2012
Associates Degree - Sign Language Interpreting
Lansing Community College
Lansing, MI 06.2007 - 05.2009
Skills
Communication
undefinedTimeline
Sales District Leader
Frito Lay North America
07.2019 - Current
Bachelors Degree: Communication Studies
Western Michigan University
09.2010 - 12.2012
Bartender
Player's Grill
01.2009 - 01.2014
Western Michigan University
01.2008 - 01.2011
Associates Degree - Sign Language Interpreting
Lansing Community College
06.2007 - 05.2009
Store Manager
The Finish Line / JD Sports
05.2005 - 03.2019
Similar Profiles
Jonathan RodgersJonathan Rodgers
Route Sales Representative at Frito-Lay North America Inc.Route Sales Representative at Frito-Lay North America Inc.
KALEB LYNESKALEB LYNES
Direct Commerce Transformation Analyst at Frito Lay North AmericaDirect Commerce Transformation Analyst at Frito Lay North America
Adnan KhawajaAdnan Khawaja
District Sales Leader at Frito Lay North AmericaDistrict Sales Leader at Frito Lay North America
Allison GreenwoodAllison Greenwood
Senior Accounts Payable Specialist at Whirlpool Corporation World HeadquartersSenior Accounts Payable Specialist at Whirlpool Corporation World Headquarters
Sam StromSam Strom
Maintenance Technician at Great Lakes Eye CareMaintenance Technician at Great Lakes Eye Care