Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Halley Adams

Halley Adams

Palm Coast

Summary

Dynamic Catering Sales Manager with a proven track record at Hilton Daytona Beach Oceanfront Resort, excelling in client retention and sales strategy implementation. Renowned for delivering exceptional customer service and innovative event planning, I consistently maximize revenue while fostering strong relationships with clients and vendors. Strong negotiation skills drive successful outcomes in competitive markets.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Catering Sales Manager

Hilton Daytona Beach Oceanfront Resort
12.2024 - Current

• Solicit new business, making prospecting calls and outside client visits.
• Maximize revenue by selling all facets of the hotel, both orally, and in written form to previous, current and potential clients.
• Handle account details ensuring all pertinent aspects of solicitation and closing are complete and documented.
• Service accounts including BEO's, and Group Resumes when necessary.
• Prepare information for, meet with, and entertain clients as deemed appropriate to obtaining potential business from that account.
• Provide an exceptional level of service and acquire the highest quality of catered products for our clients.
• Communicate both verbally and in writing to provide clear direction to staff.

• Oversee all catering sales, targeted towards existing and new corporate and social markets

Event and Catering Coordinator

Caribe Royale
02.2024 - 12.2024

· Provide assistance to Catering and/or Event Managers where necessary, reporting directly to these individuals

· Respond to guest inquires and requests and resolve issues in a timely, friendly, and efficient manner

· Schedule appointments and meet/greet prospects

· Respond to the needs of clients and customers in a timely manner

· Process proposals, contracts, event orders, and mailings etc.

· Adheres so all standards, policies, and procedures

· Support daily distribution of event orders, reader boards, and change logs

· Communicate with third party vendors

· Specialize in various programs utilized by the hotel – Delphi, Social Tables, Opera, Adaco, etc.

Banquet Captain

Hammock Beach Resort
03.2023 - 02.2024

· Supervise and assist with the set-up of assigned catered functions ensuring that the hotel’s standards are met and advance preparation for service is adequate to allow efficient service to the guest once the function begins

· Act as the liaison between Sales/Catering Manager and the in-house meeting or banquet contact

· Respond to guests’ problems, complaints and accidents. Communicate problems/issues to the Banquet Manager or Food & Beverage Manager

· Supervise and assist with the breakdown after the completion of functions to ensure that all equipment and supplies are stored properly

· Supervise banquet staff as directed by banquet manager

Catering Manager

Panera Bread
12.2016 - 02.2023

· Own the success of the catering operations

· Communicate with and support all catering customers

· Manage the production of catering orders

· Personally deliver orders to customer events

· Ensure extraordinary guest experiences

· Help build the culture of Panera warmth, belonging, growth, and trust

· Step in and support management and team

Staff Assistant

Miami Dolphins
11.2021 - 04.2022
  • Support with signage inventory and installment
  • Assist Operations Coordinator with storage inclusive of inventory, organization, and restocking
  • Assist with fulfillment of DCC Merchandise
  • Support with UM/Sylvester needs - refunds, team changes, distance changes, uploading data
  • Support with assuring all operational invoices have been received
  • Answer participant emails and phone calls
  • Processing checks/payments/incoming donations on Donor Drive
  • 50/50 Admin Support – Bump and Foundation email account
  • 50/50 Operational support
  • Support silent auction and other fundraising events
  • ABI hours logging
  • Support with planning and executing Alumni Golf
  • Support with Stadium Operations and Finish Festival for Dolphins Challenge Cancer

Fundraising Assistant

Miami Dolphins
07.2017 - 10.2021

· Work all Miami Dolphin home games and assist with all in-game activities as it relates to fundraising for the Miami Dolphins Foundation

· Provide a high quality customer service interaction with all guests to enhance the entertainment experiences

· Assist with set up and break down of prize wheels, silent auction, 50/50 raffles and other fundraising activities

· Educate fans about the Miami Dolphins Foundation’s mission and core programs

Event Staff Member

Miami Marlins
04.2018 - 09.2019

· Responsible for selling 50/50 raffle tickets to Marlins Park attendees

· Responsible for setting up the three 50/50 raffle stations and programming hand-held machines

· Accurately handle the sale and distribution of the tickets and following program requirements

· Spread awareness of 50/50 raffle program

· Serve as an ambassador of the Miami Marlins Foundation

Shift Supervisor

Cafe Bleu
08.2015 - 12.2016

· Assign duties to employees and oversee their progress within the café

· Count cash at the end of the shift, distribute tips amongst employees, and manage bank deposits

· Train and integrate all new employees; providing guidance and feedback when needed/necessary

· Handle all customer complaints and concerns

· Opening/closing the café; preparation to operate successfully for the day and preparing what is necessary for the next supervisor/manager on duty before they take over the shift

Game Day Hospitality

University Of Miami Athletic Department
08.2015 - 02.2016

· Assist with donor relations, new member solicitation, and member renewals to help meet current goals of the Hurricane Club

· Assist with preparation for fundraising, as well as game day prep activities for football and men’s basketball

· Office duties such as greeting guests, answering phones, responding to emails and providing excellent customer service

· Assist with planning, organizing, and execution of Hurricane Club game day hospitality

· Serve as suite ambassador and/or hospitality ambassador for the Hurricane Club at home football games, tailgates, and at men’s home basketball games

· Ensure suite and hospitality area readiness prior to time gates/doors open, greet donors and their guests, and be actively involved in stewardship for the Hurricane Club

Catering Coordinator

Savoir Fare Limited
05.2011 - 08.2015

· Assist customers with order placement from beginning to end of event

· Worked with client at actual function as lead coordinator for the specific event booked (weddings, luncheons, fundraisers, etc.)

· Calculated and provided clients with proposals of potential costs to complete event

· Prepared check lists and invoices for distribution to specific departments

· Strong communication skills with individuals via e-mail, telephone, client meetings

· Solving problems and handling customer complaints with established policies and procedures

· Making last minute adjustments to a specific event per customer request to ensure complete customer satisfaction

· Organized, able to work independently, and meet department deadlines

Education

Sports Management

Slippery Rock University of Pennsylvania
Slippery Rock, PA
12-2015

Skills

  • Strong negotiation skills
  • Event planning proficiency
  • Food safety
  • Sales strategy implementation
  • Creativity and innovation
  • Sales initiatives
  • Client retention strategies
  • Teamwork and collaboration
  • Customer service
  • Problem-solving
  • Time management
  • Attention to detail

Certification

  • Tips Certified - June 2023 - June 2026
  • Safe Serve Certified - August 2023 - August 2026

Timeline

Catering Sales Manager

Hilton Daytona Beach Oceanfront Resort
12.2024 - Current

Event and Catering Coordinator

Caribe Royale
02.2024 - 12.2024

Banquet Captain

Hammock Beach Resort
03.2023 - 02.2024

Staff Assistant

Miami Dolphins
11.2021 - 04.2022

Event Staff Member

Miami Marlins
04.2018 - 09.2019

Fundraising Assistant

Miami Dolphins
07.2017 - 10.2021

Catering Manager

Panera Bread
12.2016 - 02.2023

Shift Supervisor

Cafe Bleu
08.2015 - 12.2016

Game Day Hospitality

University Of Miami Athletic Department
08.2015 - 02.2016

Catering Coordinator

Savoir Fare Limited
05.2011 - 08.2015

Sports Management

Slippery Rock University of Pennsylvania