Summary
Overview
Work History
Education
Skills
Timeline
Generic

Halliday Donaldson

Santa Monica,CA

Summary

Talented professional brings high-level business, marketing, and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities. Savvy to industry trends, practices, and customer demands. Committed to building strong and loyal client relationships and partnerships built on trust. 15 years of experience working in the relationship and consultative sales. Personable candidate excited to employ leadership and project management skills. Adept in budgeting, event planning, and delegating tasks with a focus on clear and attainable goals. Reliable and committed to fostering a positive and inclusive environment.

Overview

14
14
years of professional experience

Work History

MEMBERSHIPS & BUSINESS PARTNERSHIPS CLUB DIRECTOR

CURE MALIBU
08.2022 - Current
  • Streamlined club operations by introducing efficient systems and processes, resulting in improved performance.
  • Revolutionized the member journey by developing and executing innovative processes, taking the helm of every facet of member interaction
  • Spearheading the management, sourcing, and vetting of inbound leads, meticulously navigated the pipeline of prospective members, and orchestrated seamless new member interviews and onboarding experiences
  • Responsible for managing interactions with VIP clients and leads.
  • Enhanced club membership by implementing innovative marketing strategies and hosting engaging events.
  • Orchestrating the conception and successful launch of new locations, showcasing a keen eye for detail and strategic vision
  • Spearheaded the establishment of a prestigious location within the renowned Four Seasons Hotel, ensuring a seamless and upscale introduction to the market
  • Collaborating as a pivotal member of the executive leadership team, working directly alongside the CEO to drive strategic initiatives, enhance operational efficiency, and contribute to the overall vision and success of the company.
  • Enhanced company revenue by identifying new market opportunities and executing targeted sales campaigns.
  • Secured high-profile members/clients through effective relationship management and persuasive negotiation skills.
  • Spearheaded innovative marketing strategies to elevate brand awareness and attract potential clients.
  • Make strategic, tactical, and operational decisions on matters including budgets, staffing levels, and departmental policies and procedures.
  • Conducted thorough market research to identify emerging trends and capitalize on potential opportunities for growth.
  • Delivered compelling presentations to key stakeholders that effectively communicated value propositions aligned with their interests, driving buy-in for proposed projects or partnerships.
  • Established strong relationships with community partners to increase club visibility and promote collaboration opportunities.
  • Coordinated staff training sessions for enhancing professional development opportunities, and improving employee retention rates.
  • Oversaw event planning activities from concept to execution, consistently delivering memorable experiences for attendees.
  • Supervised a diverse team of both full-time and part-time event-based Guest Experience team members, consisting of medspa, spa, fitness, salon and customer service teams.


Aesthetic Sales Consultant

CASSILETH BEVERLY HILLS
03.2020 - 08.2022
  • Diligently attend to the well-being of every patient throughout their procedural journey, ensuring a secure, supportive, and compassionate environment
  • Prioritized the importance of making each patient feel acknowledged, understood, and well-informed and providing a white glove experience
  • Delivered relationship-centric consultative sales by meticulously vetting leads and engaging clients in a comprehensive dialogue
  • Educated clients on the intrinsic value of our offerings, elucidating the surgeon's approach, procedural intricacies, and streamlined processes
  • Successfully cultivated a high-trust rapport, resulting in an impressive increase in sales revenue and consistently surpassing quarterly targets with a closing rate of 74-85%.
  • Generated increased sales revenue through effective lead generation and follow-up efforts.

Aesthetic Sales Consultant & Practice Manager

ATLANTA APC PLASTIC SURGERY
10.2016 - 03.2020
  • Demonstrated expertise in lead generation and cultivating valuable referrals, fueling sustainable growth and revenue
  • Consistently achieved or exceeded sales quotas, boasting an impressive 75% quarterly close rate through effective sales strategies and management
  • Boosted client satisfaction by providing personalized consultations and tailored surgical recommendations.
  • Exhibited leadership skills in developing and executing impactful marketing strategies, resulting in enhanced brand visibility and heightened audience engagement
  • Efficiently managed office operations, encompassing staffing, training, and recruitment, ensuring a high-performing team
  • Proficient in social media management, successfully elevating online presence to bolster brand recognition and engagement.
  • Streamlined communication between patients and healthcare providers, ensuring timely responses to inquiries and concerns.
  • Assisted in the development of care plans tailored to individual patient needs, improving overall health outcomes.
  • Trained new staff members on office procedures and protocols, ensuring consistency in patient care delivery.
  • Evaluated and optimized office workflows for peak efficiency, identifying areas of improvement and implementing necessary changes to better serve patients and staff alike.
  • Communicated with insurance companies to verify coverage and obtain authorizations for medical treatments and procedures.
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns.
  • Increased customer engagement through the creation of compelling social media content and strategies.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Coordinated public relations activities, securing positive press coverage for company initiatives.
  • Spearheaded influencer marketing initiatives, fostering valuable partnerships for increased brand awareness.

Senior Sales Executive

360 Imaging
05.2013 - 10.2016
    • SAAS sales position
    • Increased sales revenue by developing and implementing strategic sales plans tailored to client needs.
    • Established long-lasting relationships with key clients through effective account management and consistent communication.
    • Expanded market presence by identifying new business opportunities and successfully closing deals.
    • Collaborated with cross-functional teams to develop innovative solutions that met customer requirements, resulting in higher customer satisfaction.
    • Exceeded sales targets by effectively managing a diverse portfolio of products and services.
    • Secured key partnerships with industry influencers, enhancing brand visibility and credibility in the market.
    • Managed complex sales cycles, navigating various decision-makers within organizations to secure successful deals.
    • Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
    • Attained expert knowledge of industry competitors'' strengths and weaknesses, positioning our company''s offerings competitively in the marketplace.

Veterinary Systems Sales Specialist

Idexx Veterinary Services
06.2012 - 05.2013
  • Built strong client relationships through consistent communication and effective problem solving.
  • Exceeded sales targets by consistently meeting and surpassing monthly quotas.
  • Expanded customer base with targeted prospecting and lead generation efforts.
  • Collaborated with cross-functional teams to deliver comprehensive solutions for clients'' needs.
  • Boosted customer satisfaction by providing exceptional product knowledge and tailored recommendations.
  • Negotiated favorable contract terms, securing long-term business partnerships with key accounts.
  • Delivered engaging sales presentations, effectively communicating the value of products and services to prospective clients.
  • Organized and participated in trade shows, conferences, and networking events to increase brand exposure and generate leads.

Eastern US Veterinary Clinical Sales

Innovative Animal Products
10.2009 - 06.2012
  • Increased product adoption by providing tailored clinical training sessions to healthcare professionals.
  • Built strong relationships with key decision-makers, resulting in higher sales revenue and customer satisfaction.
  • Collaborated with cross-functional teams to develop targeted marketing materials for specific client needs.
  • Delivered comprehensive product demonstrations, showcasing features and benefits relevant to the customers'' clinical practice.
  • Addressed customer concerns and provided technical support, ensuring optimal product performance and usage.
  • Developed customized sales presentations that highlighted unique selling points of products, leading to a higher closing rate.
  • Participated in trade shows and conferences to network with potential clients and promote company products in a professional manner.
  • Maintained an up-to-date knowledge of industry regulations and compliance requirements, ensuring all sales activities adhered to necessary guidelines.
  • Implemented effective territory management strategies that maximized coverage of target accounts while minimizing travel time and expenses.
  • Negotiated contracts with clients that balanced their needs with company objectives, resulting in long-term partnerships and repeat business.
  • Conducted post-sale follow-ups to ensure customer satisfaction levels remained high, addressing any issues promptly as they arose.
  • Developed expertise in multiple therapeutic areas, enabling more informed discussions with diverse groups of healthcare professionals.
  • Utilized CRM software effectively for accurate recording of customer interactions, driving improved communication within the organization.

Education

Bachelor of Science - Business Administration

Long Island University
Brooklyn, NY
05.2002

Skills

  • Proficient in Salesforce, MS and Google Office Suite, Canva, Adobe
  • Business Intelligence
  • Strategic Planning
  • Project Management
  • New Business Development
  • Sales Communications

Timeline

MEMBERSHIPS & BUSINESS PARTNERSHIPS CLUB DIRECTOR

CURE MALIBU
08.2022 - Current

Aesthetic Sales Consultant

CASSILETH BEVERLY HILLS
03.2020 - 08.2022

Aesthetic Sales Consultant & Practice Manager

ATLANTA APC PLASTIC SURGERY
10.2016 - 03.2020

Senior Sales Executive

360 Imaging
05.2013 - 10.2016

Veterinary Systems Sales Specialist

Idexx Veterinary Services
06.2012 - 05.2013

Eastern US Veterinary Clinical Sales

Innovative Animal Products
10.2009 - 06.2012

Bachelor of Science - Business Administration

Long Island University
Halliday Donaldson