Hallie Lorch
New York
Summary
Dynamic Senior Sales Manager with a proven track record at Grey Matter Concepts Apparel, driving revenue growth through strategic sales initiatives and market analysis. Proficient in SAP and skilled in relationship building, I successfully expanded key accounts and launched private label ventures, achieving significant sales increases and enhancing market presence.
Overview
33
33
years of professional experience
Work History
Senior Sales Manager
Grey Matter Concepts Apparel
New York
08.2025 - Current
- Opened and managed full-price accounts for DKNY men's underwear, Wrangler men's underwear and loungewear, Wrangler socks across all genders, and men's socks for Realtree.
- Initiated private label ventures through national retail channels to expand product offerings.
- Developed key accounts with Nordstrom, Macy's, Belk, AAFES, Liverpool, and Tilly's.
- Expanded off-price distribution via Multi Moda partnership to increase market reach.
- Created strategic sales plans to enhance market presence and drive revenue growth.
- Analyzed market trends to identify growth opportunities.
- Collaborated with marketing teams to align campaigns with sales strategies.
SALES MANAGER
PERRY ELLIS INTERNATIONAL - ORIGINAL PENGUIN
05.2024 - 08.2025
- Achieved or exceeded sales budgets for each account while representing Perry Ellis International products and objectives.
- Collaborated with Planning Department to ensure alignment with gross margin goals.
- Developed, managed, and delivered accurate budgets and sales forecasts.
- Presented assortment and door plan recommendations to optimize product placement.
- Researched chargeback processes for each account and established action points for reduction.
- Managed inventory to maximize available-to-sell items effectively.
- Coordinated proactive sales presentations, including meeting agendas and recaps focused on results.
SENIOR ACCOUNT EXECUTIVE
DELTA GALIL - SPLENDID
01.2019 - 04.2024
- Oversaw management of department stores, off-price accounts, online retailers, and specialty stores.
- Achieved sales exceeding $15 million through strategic initiatives.
- Drove profitable sales and service efforts for Department Stores, Specialty Stores, and Distributors.
- Maintained accounts with high service levels across all functional areas to meet business needs.
- Collaborated cross-functionally with Design, Client Services, Planning, and Production teams.
- Communicated business changes effectively with accounts and team members.
- Developed strategies to generate profitable new business opportunities while addressing challenges.
DIRECTOR OF WHOLESALE
FLIGHT 001
01.2017 - 12.2019
- Served diverse clients, including department stores, off-price accounts, online retailers, and specialty stores.
- Spearheaded wholesale sales strategies to enhance market reach and revenue.
- Planned product placement and replenishment efforts to optimize inventory management.
SENIOR ACCOUNT EXECUTIVE
H&R PLANNING
01.2015 - 12.2017
- Serviced accounts for Belk, Bealls, Dylan's Candy Bar, Anthropologie, and other specialty stores.
- Launched Dabney Lee, Marc Tetro, Pantone, and Material Girl brands across multiple sales channels.
- Collaborated with Design Team to provide exclusive product assortments for each account.
- Directed sales planning and replenishment strategies, resulting in over 45 new accounts opened within a year.
- Increased sales revenue from $2K to $3M through targeted initiatives.
SENIOR ACCOUNT EXECUTIVE
VF CORPORATION
01.2013 - 12.2015
- Managed accounts for Amazon, Hudson Bay, Cut to Sales, Zappos, and military exchanges.
- Elevated sales from $4M to $16M through strategic planning and replenishment processes.
ACCOUNT EXECUTIVE
JONATHAN ADLER
01.2012 - 12.2013
- Oversaw hospitality projects and corporate gift distribution to enhance client engagement.
- Executed sales, public relations, marketing, and co-branding initiatives, driving revenue and profit growth.
ACCOUNT EXECUTIVE
RALPH LAUREN
01.2011 - 12.2012
- Cultivated strong client relationships with brands including Belk, Hudson Bay, The Bon Ton, and Nordstrom.com.
- Directed sales strategy and product placement, achieving $9 million in total sales for Ralph Lauren.
- Maintained regular communication with key clients to align on product needs and expectations.
SENIOR ACCOUNT EXECUTIVE
COACH LEATHERWARE
01.1993 - 12.2006
- Coordinated accounts for various specialty store locations and military exchanges.
- Oversaw operations for sales, strategic planning, and replenishment to ensure seamless functions.
- Achieved sales growth from $6M to $28M during tenure in this role.
Education
Bachelor of Arts - Sociology
George Washington University
Skills
- Microsoft Office
- Excel
- Word
- PowerPoint
- Outlook
- SAP
Personal Information
Title: FASHION INDUSTRY MANAGER
Timeline
Senior Sales Manager
Grey Matter Concepts Apparel
08.2025 - Current
SALES MANAGER
PERRY ELLIS INTERNATIONAL - ORIGINAL PENGUIN
05.2024 - 08.2025
SENIOR ACCOUNT EXECUTIVE
DELTA GALIL - SPLENDID
01.2019 - 04.2024
DIRECTOR OF WHOLESALE
FLIGHT 001
01.2017 - 12.2019
SENIOR ACCOUNT EXECUTIVE
H&R PLANNING
01.2015 - 12.2017
SENIOR ACCOUNT EXECUTIVE
VF CORPORATION
01.2013 - 12.2015
ACCOUNT EXECUTIVE
JONATHAN ADLER
01.2012 - 12.2013
ACCOUNT EXECUTIVE
RALPH LAUREN
01.2011 - 12.2012
SENIOR ACCOUNT EXECUTIVE
COACH LEATHERWARE
01.1993 - 12.2006
Bachelor of Arts - Sociology
George Washington University