Hamza Munir
Woodbridge,USA
Summary
Results-driven Social Media Specialist at The Herd Marketing, adept at crafting data-driven digital marketing strategies that elevate brand presence. Expert in multi-platform engagement and performance reporting, achieving a 20% increase in client conversion rates through targeted campaigns. Proven ability to analyze market trends and deliver impactful content marketing solutions.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Specialist
The Herd Marketing
Virginia
02.2023 - Current
- Developed and monitored email marketing campaigns using Mailchimp, achieving an average open rate of 38%, and a 20% increase in client engagement.
- Utilized Google Search Console to track website performance, identify indexing issues, and implement SEO improvements, leading to a 15% increase in organic traffic.
- Executed multi-platform paid advertising campaigns (Google and Facebook Ads), optimizing targeting and budget allocation to maximize ROI and conversion rates.
- Analyzed marketing and social media KPIs using Google Analytics, Meta Business Suite, and SEO tools, refining strategies for continuous improvement.
- Provided data-driven recommendations and performance reports to clients, ensuring that marketing efforts aligned with their business objectives.
Social Media Manager
The Herd Marketing FZ LLC
Dubai
01.2023 - 10.2024
- Acquired and managed clients in the healthcare and beauty sectors through strategic social media outreach, networking, and digital lead generation.
- Provided end-to-end digital marketing solutions, including social media management, web design, SEO, paid advertising (Google and Facebook Ads), and email marketing.
- Curated user-generated content for promotional use, ensuring alignment with brand standards and copyright laws.
- Developed and executed targeted ad campaigns across multiple platforms, resulting in a 25% increase in lead generation, and a 20% boost in conversion rates for clients.
- Designed and optimized websites with high-converting UI/UX, improving user engagement, and organic traffic through SEO best practices.
- Created and scheduled high-impact email marketing campaigns using Mailchimp, achieving an average email open rate of 35%, and a 15% increase in customer retention.
- Managed social media accounts for multiple brands, implementing content strategies that led to a 30% increase in engagement and follower growth.
- Analyzed campaign performance using Google Analytics, Meta Business Suite, and SEO tools, refining strategies for maximum ROI.
- Built long-term relationships with clients by delivering measurable results, data-driven insights, and customized growth strategies.
Social Media Executive
Linkers International
Islamabad
03.2019 - 12.2022
- Developed and managed data-driven social media content calendars, ensuring a 30% increase in content consistency and audience engagement.
- Collaborated with designers and editors to produce high-quality, platform-optimized content, leading to a 25% improvement in content reach.
- Monitored social media insights and KPIs, leveraging analytics tools to optimize strategies, resulting in a 20% boost in audience engagement.
- Executed paid advertising campaigns on Facebook, Instagram, and Google Ads, achieving a 15% increase in ROI, and a 10% growth in ad revenue.
- Designed and implemented targeted, conversion-focused campaigns, contributing to a significant uplift in product sales and lead generation.
- Enhanced brand presence by developing customer engagement strategies, fostering a 25% growth in follower base, and improved retention rates.
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
Education
Master's degree - Information Security
Riphah International University
Islamabad01.2022
Skills
- Digital marketing strategy
- Market research
- Multi-platform engagement
- Performance reporting
- Content marketing
- Campaign management
- Marketing tools
- Company branding
- Competitor analysis
- Creative thinking
- Copywriting
- On-page SEO
- Facebook ads
- LinkedIn ads
- TikTok ads
- Google ads
Websites
Certification
- Digital Advertising, 08/01/23, 09/01/25, Acquired in-depth knowledge of creating and managing digital advertising campaigns across multiple platforms, including Google Ads and social media., Learned to target specific audiences using advanced demographic, behavioral, and interest-based segmentation., Gained expertise in optimizing ad creatives, budgets, and bidding strategies for maximum ROI., Developed strategies for remarketing and retargeting to increase brand visibility and conversions., Analyzed ad performance using metrics like CTR, CPC, and CPA to continuously improve campaign effectiveness., Learned to integrate digital advertising with broader marketing strategies to drive both short-term sales and long-term growth.
- Email Marketing, 04/01/23, 05/01/25, Gained expertise in creating targeted email campaigns and segmenting audiences for optimal engagement., Learned to optimize email deliverability and measure campaign performance using HubSpot's tools., Developed automated email flows and follow-up sequences to nurture leads and increase conversions., Crafted personalized email templates to improve customer engagement and retention., Utilized analytics to monitor campaign effectiveness and adjust strategies to maximize sales.
Languages
English, Expert
Personal Information
- Willing To Relocate: Anywhere
- Authorized To Work: US for any employer
Languages
English
Professional
References
References available upon request.
Timeline
Social Media Specialist
The Herd Marketing
02.2023 - Current
Social Media Manager
The Herd Marketing FZ LLC
01.2023 - 10.2024
Social Media Executive
Linkers International
03.2019 - 12.2022
Master's degree - Information Security
Riphah International University
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