Facilitated the rebranding process by incorporating neon colors across various elements such as garment bags, hang tags, stationery, and business cards
Contributed to special projects, including graphic design for the 2023 Met Gala dress options and Vanessa Hudgens’ wedding veil
Customized text options for bridal clients and created mockups for licensee presentations
Proposed a new layout for the PARTY Prosecco website and updated verawang.com for new collections
Managed resizing and retouching of social media posts, annual holiday card updates, and design options for product packaging
Curated and designed ads, social invites, and sample sale materials for trunk shows
Created editorial files for print in publications like Japan Vogue and Elle, and produced video content for social media
Conducted retouching and updates for social media content and brand guidelines
Edited short and long form videos for Vera Wang’s Website and Social Media Accounts
Took charge of video ideations and creation for social media
Gathered feedback from managers to ensure designs aligned with our brand identity, accurately convey ideas
Brand Designer
IGLOO SPA
08.2021 - 12.2022
Company Overview: a press-on nail startup
I oversaw the brand direction of Igloo Spa, including the conceptualization and implementation of the logo and website (igloospa.com)
A press-on nail startup
Graphic Designer (Contract)
SAMSUNG ELECTRONICS AMERICA
10.2021 - 09.2022
I worked on enhancing Samsung USA's digital presence by creating high-quality, engaging images tailored for bloggers
Collaborated closely with copywriters to maintain Samsung’s style guide, ensuring consistency in blogger images
Contributed to the design of user decks and guides for both consumers and employees
E-commerce Creative Specialist
SMOKE RISE
06.2020 - 12.2021
Oversaw weekly newsletters and email marketing using Mailchimp and Shopify
Provided a distinct design direction for the website (smokeriseny.com) and social media
Served as photographer for social photoshoots and occasional product shots
Achieved organic growth of 11k followers on Instagram (@smokeriseofficial) through effective influencer marketing
Created engaging visual content that resonated with diverse audiences across multiple platforms
Graphic Design Intern
WATERFALL MANSION & GALLERY
01.2018 - 12.2018
Collaborated with artists such as Jinwon Chang, David Chang, Orna Ben-Ami to portray their ideal vision for sharing across media platforms
Continuously updated and curated engaging blog content on the website
Designed promotional materials to enhance gallery advertising efforts