Summary
Overview
Work History
Education
Skills And Core Competencies
Certification
Languages
Timeline
Generic

Hana Rafiqi

Placentia,CA

Summary

Highly motivated and detailed-oriented candidate passionate about using data to improve business performance and customer experience. Skilled at leveraging data to develop actionable solutions to business challenges and utilizing data mining and data visualization to create meaningful insights. Excellent technical aptitude and knowledge of programming languages, data analytics and data visualization.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Barista

Starbucks
11.2021 - Current
  • Successfully served an average of 300+ customers daily, ensuring high levels of customer satisfaction.
  • Reduced wait times by 15% through effective time management and prioritization of tasks during peak hours.
  • Communicates with customers about cafe offerings, enabling them to make informed choices
  • Recommended products based on solid understanding of individual customer needs and preferences

Research & Marketing Analytics Intern

Center for Multicultural Science
01.2023 - 05.2023
  • Utilized analytical methods to identify key audience segments, enabling data-driven decision-making.
  • Successfully executed a comprehensive quantitative and qualitative research study tailored to meet the specific needs and objectives of the client.
  • Conducted a thorough literature review as an integral component of a thought leadership study.

Market Research Intern

Behr Paint Co.
06.2022 - 08.2022
  • Designed a dashboard of key annual and quarterly metrics for the industry and the brand used by the company to demonstrate areas of strength and potential growth
  • Discussing brand metrics with JD Power, TraQline, IPSOS, YPulse, Kantar, HIRI, and ACA to identify customer segments, market tends, and customer behavior
  • Developed a systematic coding framework to categorize and code thousands of open-text survey responses efficiently

Education

Bachelor of Arts - Business Administration

California State University Fullerton
Fullerton, CA
05.2024

Skills And Core Competencies

Computer: SQL, PowerBI, IBM Watson NLP, IBM SPSS, MRI-Simmons, Tableau, Visio, LexiMancer, Adobe (LightRoom, Photoshop), Excel (VLookup, What-if Analysis, PivotTables, etc.)

Skills:  Spreadsheet Tracking, Analytics, Presentations and Recommendations, Market Data Collection, Market Research and Documentation

Certification

  • LinkedIn Learnings - Google Analytics 4 (GA4) Essential Training
  • LinkedIn - OMCA™ Certification for Digital Marketers Test Prep
  • LinkedIn - Project Management with Monday.com

Languages

English
Native or Bilingual
Urdu
Limited Working

Timeline

Research & Marketing Analytics Intern

Center for Multicultural Science
01.2023 - 05.2023

Market Research Intern

Behr Paint Co.
06.2022 - 08.2022

Barista

Starbucks
11.2021 - Current

Bachelor of Arts - Business Administration

California State University Fullerton
  • LinkedIn Learnings - Google Analytics 4 (GA4) Essential Training
  • LinkedIn - OMCA™ Certification for Digital Marketers Test Prep
  • LinkedIn - Project Management with Monday.com
Hana Rafiqi