Hana Simone Mogulescu
Los Angeles,CA
Summary
Seasoned marketing and music industry professional with 13+ years of experience helping independent artists bring their creative visions to market. Demonstrated track record of collaborating with global teams and key stakeholders to bring forth the best results for album marketing campaigns. Most recently helped to found and develop an independent marketing services company which grew from three partners to three full time employees with a client roster of 40+ artists.
Overview
13
13
years of professional experience
Work History
Co-Founder/Partner
Rareform
07.2021 - 05.2023
- Founding partner of Rareform; a full service marketing, strategy, and label services company established to serve the needs of independent artists and their teams in an ever-changing landscape
- Created company marketing materials and managed the public/press launch of the company
- Oversaw the hiring process for new employees and implemented new structures and employee responsibilities for a small, growing company
- Worked consistently to bring in new clients, craft pitches, and refine company offerings
- When working with clients, I ran weekly project calls, created and managed project timelines and budgets, advised on digital strategy and best practices, helped to hire and manage additional team members (press, radio, etc..), and developed overall marketing plans for music rollouts.
VP of Marketing & Label Manager
September Mgmt
01.2019 - 07.2020
- Lead global strategy and marketing for Rex Orange County Pony campaign as part of the management team, alongside company president Jonathan Dickens
- Founding member of September Recordings label, integral to creating label structure, running project budgets, liasing with the distributor, spearheading marketing plans, hiring and managing independent promo teams, overseeing asset creation, etc
- Plugged into marketing efforts across the September Management roster and worked closely with various managers/mgmt teams to advise their clients
- Liaised with external labels, label services, and indie promo teams on behalf of September clients across both day to day operations and bigger picture strategy
Senior Product Manager
Beggars Group
10.2013 - 12.2018
- Point person for entirety of album release marketing campaigns from as well as oversight for all day-to-day logistics (The xx, Queens of the Stone Age, Jungle, FKA Twigs, Perfume Genius, Arca, Sampha, and more)
- Worked closely with various Label Heads, Departments Heads, UK office, and International Product Managers to align all global efforts in a productive manner
- Assisted in creation and execution of overall marketing campaigns for a given project, including larger marketing initiatives and in person events
- Constantly communicated and maintained relationships with artists’ managers, booking agents, and publicists on a daily basis
- Coordinated schedules/timelines for the overall campaign and the nuanced parts within each campaign (ex
- Promo / press trips)
Product Management Coordinator
Beggars Group
01.2011 - 10.2013
- Directly assisted Product Managers with day-to-day tasks involving managing bands and their tour logistics
- Maintained accurate project information on all active bands/campaigns
- Aided the Product Managers logistically on artist promotional travel and performances
- Updated and managed all North American tour dates and guest lists across the group
- Oversaw the creation and distribution of promo materials
Direct Marketing Intern
Beggars Group
08.2010 - 12.2010
- Researched target demographics and events in an artist’s market and created a directmarketing campaign based on the results
- Managed the national street team for all four labels and handled distribution of all marketing materials
A&R Intern/Scout
XL Recordings
01.2010 - 10.2010
- Researched current music trends across radio play, blogs, show listings, social media, etc
- Compiled and ranked a daily list of all shows happening throughout New York City and attended 2-4 shows per week to scout up-and-coming bands
Education
B.A. - Theater and Performance Studies
University of California, Berkeley
Berkeley, CA05.2008
Skills
- Social media/content strategy
- Hiring & managing staff and external teams
- Proficient in Canva design
- Experienced with Asana & Trello
- CRM/Email marketing
- Knowledge of merch production & D2C sales
- Crafting branding and visual identities
- Event production
- MS Office
- Google Workspace
Timeline
Co-Founder/Partner
Rareform
07.2021 - 05.2023
VP of Marketing & Label Manager
September Mgmt
01.2019 - 07.2020
Senior Product Manager
Beggars Group
10.2013 - 12.2018
Product Management Coordinator
Beggars Group
01.2011 - 10.2013
Direct Marketing Intern
Beggars Group
08.2010 - 12.2010
A&R Intern/Scout
XL Recordings
01.2010 - 10.2010
B.A. - Theater and Performance Studies
University of California, Berkeley
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