Summary
Overview
Work History
Education
Skills
Timeline
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Hangning Xu

Hangning Xu

Havertown,PA

Summary

Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Retail Marketing Coordinator position. Ready to help team achieve company goals.

Overview

6
6
years of professional experience

Work History

Marketing Associate

Ji Chang LLC.
05.2024 - Current
  • Market Trends and Customer Needs Analysis: Analyzed electric vehicle industry data from Statista and utilized AI technology to enhance research efficiency and accuracy, helping managers understand consumer needs and identify potential partners.
  • SWOT Analysis and Industry Positioning: Conducted SWOT analysis to support strategic decisions, clarifying strengths, weaknesses, opportunities, and threats.
  • Brand Influence Enhancement: Developed brand promotion plans and identified major companies like BYD and NIO for potential partnerships through the eMove 360 exhibition. This initiative aimed to expand our brand influence in the supply chain industry

Project Manager

SKEMA Business School
10.2021 - 03.2022
  • Project Design：Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Team Coordination: Organized weekly meetings with multicultural teams and set goals, KPIs, and assessed risks with MNCA leaders.
  • Target Audience Personas: Designed target audience personas with the team using client and employee data.
  • Promotion Strategy: Implemented email marketing and SEO on the company’s internal website to improve digital communication.
  • Risk Management: Addressed risks of self-interest, efficiency loss, and training ownership with effective strategies.


Digital Media Planning Assistant

Dentsu Aegis Network
03.2021 - 06.2021
  • Pre-launch Campaign: Planned activities to boost product awareness, analyzed consumer satisfaction, and refined promotional strategies.
  • Media Coordination: Communicated with Zhihu, Pacific Computer, and Bilibili. Scheduled writers and content releases.
  • Contract Negotiation: Assisted senior planners in negotiating favorable contract terms with media partners for cost-effective campaigns.
  • Content Management: Created and updated schedules, managed drafts, edited content, and finalized layouts.
  • Feedback Analysis: Collected consumer feedback and compiled weekly reports on comment sentiment.
  • Competitor Tracking: Monitored Ryzen product updates and analyzed consumer attitudes.

Part Time Analyst (Remote)

Hejun Consulting Co., Ltd.
11.2018 - 02.2019
  • Competitor Analysis: Collected and organized information on the top ten competing soymilk brands' new products. Provided weekly competitor reports every Friday.
  • Sales Data Management: Independently tracked and updated sales data for soy milk in major retail stores in Beijing.
  • Market Research: Assisted in designing consumer surveys to explore potential new markets for Vitasoy.
  • Client and Project Coordination: Scheduled meetings with clients and assisted supervisors in regularly reporting project progress.

Education

Bachelor of Business Administration -

SKEMA Business School
Nice, France
12.2023

Bachelor of Business Administration -

North Carolina State University (NCSU)
Raleigh
12.2023

Data Analytics, SEO

Coursera
Online
09.2023

Skills

  • Marketing campaign development with AI
  • SEO
  • Google Analytics
  • Social Media Engagement

Timeline

Marketing Associate

Ji Chang LLC.
05.2024 - Current

Project Manager

SKEMA Business School
10.2021 - 03.2022

Digital Media Planning Assistant

Dentsu Aegis Network
03.2021 - 06.2021

Part Time Analyst (Remote)

Hejun Consulting Co., Ltd.
11.2018 - 02.2019

Bachelor of Business Administration -

SKEMA Business School

Bachelor of Business Administration -

North Carolina State University (NCSU)

Data Analytics, SEO

Coursera

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Hangning Xu