Summary
Overview
Skills
Accomplishments
Work History
Certification
Affiliations
Education
Work Preference
Quote
AssistantManager
Hanif Henry

Hanif Henry

Data Analyst
Queens,NY

Summary

Experienced Data Analyst with proficiency in SQL, Python, and Tableau for analyzing complex datasets and extracting valuable insights. Demonstrated ability to create impactful dashboards, monitor KPIs, and drive organizational success through compelling data narratives. Skilled at collaborating across departments to maintain data integrity, enhance campaign effectiveness, and provide high-level strategic recommendations.

Overview

2
2
years of professional experience
3
3

Certificates

1
1
year of post-secondary education

Skills

  • Languages & Tools: Python, SQL (PostgreSQL), Excel, Tableau, Google Suite
  • Libraries & Frameworks: Pandas, NumPy, scikit-learn
  • Concepts: A/B Testing, Forecasting, Data Cleaning, Exploratory Data Analysis
  • Soft Skills: Cross-Functional collaboration, Attention to detail, Data Storytelling, Problem-Solving

Accomplishments

  • Used Microsoft Excel to develop client-facing and team-only inventory tracking spreadsheets that accounted for KPIs of all sorts. This served as a better home for organizing important documents, and making them easy to find.
  • Collaborated with team of 11 in the development of an Olympic activation amoutning to over $40M+ where data needed to be pulled from a database using Nielsen and SQL.

Work History

Data Analyst, Competitive Intelligence

Zenith Media
10.2024 - Current
  • Deliver insights to senior stakeholders, driving improvements in underperforming markets.
  • Leverage proprietary AI tools to reduce data processing time by 30%, streamlining workflow and reporting.
  • Query and process large datasets using PostgreSQL via Redshift and DBeaver to process, clean, and analyze data, supporting client deliverables and enabling deeper insight generation.
  • Optimize Nielsen data to evaluate KPIs like reach, frequency, and ROI across channels such as Local and National, supporting media planning decisions and utilizing cross-platform marketing effectiveness.

Associate Media Planner, Strategy

Zenith Media
07.2023 - 10.2024
  • Utilized SQL to analyze audience insights and campaign data across media channels.
  • Created visual reports in Tableau to evaluate KPIs and media efficiency across quarters.
  • Maintained budget tracking tools like MediaTools/MediaOcean along with ATB documents using company-specific programs across 7+ campaigns amounting to over $22M+, ensuring data accuracy in client forecasts.

Certification

  • Digital Marketing & E-commerce , Google Career Certificates - September 2022
  • Business Analytics , Dataquest.io - April 2024
  • Marketing Analytics , Meta Career Certificate - September 2024

Affiliations

  • R.I.S.E BRG Member
  • ForbesBLK Affiliate
  • Google Career Certificates Ambassador

Education

Coursework - Computer Programming

SUNY Plattsburgh
Plattsburgh
09.2017 - 12.2018

High School Diploma -

Urban Assembly School For Law And Justice
06.2017

Work Preference

Work Type

Full Time

Work Location

RemoteHybrid

Important To Me

Healthcare benefitsCareer advancementPaid time offWork-life balanceCompany Culture

Quote

"Live as though you will die tomorrow, learn as if you were to live forever"
Mahatma Gandhi

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