Hanif Henry
Data Analyst
Queens,NY
Summary
Highly skilled data-driven analyst with a solid background in statistics, programming, and business intelligence. Expertise in Python, SQL, and Tableau. Proven track record of developing insightful visualizations and analyses that drive strategic decision-making. Collaborates with ease cross-functionally. Excels at translating complex datasets into actionable business strategies, optimizing revenue and market positioning. Experience in competitive intelligence, media planning, and strategic deck building. Adept at providing data-driven recommendations, dashboard building and supporting business growth through analytics and stakeholder engagement. Adaptability, attention to detail, and unwavering commitment to leveraging data drive impactful business outcomes.
Overview
2
2
years of professional experience
3
3
Certificates
Skills
- Proficient in Python programming
- Experienced in database scripting with SQL
- Tableau data visualization skills
- Cross-team communication and cooperation
- Data-driven strategies
- Interactive BI reporting tools
- MS Excel/Google Suite
- Coordination of multiple responsibilities
- KPI assessment and reporting
- Effective presentation development
- Proficient in machine learning
- Workflow improvement
- Data research and validation
Accomplishments
- Used Microsoft Excel to develop client-facing and team-only inventory tracking spreadsheets that accounted for KPIs of all sorts. This served as a better home for organizing important documents, and making them easy to find.
- Collaborated with team of 11 in the development of an Olympic activation where data needed to be pulled from a database using Nielsen and SQL.
Work History
Data Analyst, Competitive Intelligence
Zenith Media
10.2024 - Current
- Develop automated dashboards and reports, integrating data from multiple sources (Vixxix, Nielsen) to drive strategic business insights
- Conduct in-depth research on telecommunications markets, technologies, and competitors, providing data-backed recommendations for optimizing marketing and media strategies
- Lead the analysis of key performance indicators (KPIs) to assess market positioning, guiding investment decisions across digital, radio, and OOH channels
- Ensure data integrity by collecting, cleaning, and organizing large datasets, facilitating efficient and accurate analysis
Associate Media Planner, Strategy
Zenith Media
07.2023 - 10.2024
- Provided data-driven insights on market trends and audience behavior using tools such as eMarketer and Nielsen, optimizing advertising spend and revenue generation
- Developed revenue forecasting models and financial reports, aiding leadership in decision-making for budget allocation
- Collaborated across teams to enhance workflow efficiencies, modernizing internal reporting structures through advanced Excel and SQL-based analytics
- Managed multi-channel marketing campaigns, ensuring accurate execution, compliance, and performance tracking
Supervisor / Head Barista
Bourke Street Bakery
09.2021 - 09.2022
- Led a team of 8 employees, implementing data-driven sales strategies that resulted in a 10% YoY revenue increase
- Conducted detailed sales reporting using POS systems, identifying trends to enhance marketing and promotional campaigns
Education
No Degree - Computer Programming
SUNY Plattsburgh
Plattsburgh06-2022
High School Diploma -
Urban Assembly School For Law And Justice
06.2017
Certification
- Digital Marketing & E-commerce , Google Career Certificates - September 2022
- Business Analytics , Dataquest.io - April 2024
- Marketing Analytics , Meta Career Certificate - September 2024
Affiliations
- R.I.S.E BRG Member
- ForbesBLK Affiliate
- Google Career Certificates Ambassador
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Healthcare benefitsCareer advancementPaid time offWork-life balanceCompany CultureQuote
"Live as though you will die tomorrow, learn as if you were to live forever"
Mahatma Gandhi
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