Hanna Busekrus
Austin,TX
Summary
Seeking a new role with the necessary skill sets to advance in a fast-paced team environment. Currently playing a pivotal role in ensuring the seamless functioning of a start up’s day to day activities. Driving force behind optimizing processes, overseeing personnel and streamlining workflows to achieve maximum internal efficiencies. Firm on team building and leadership, problem solving prowess, and meticulous attention to detail are instrumental in driving efficiency, productivity and overall success within the framework of a company.
Overview
8
8
years of professional experience
Work History
Analytics & Recruiting Manager
Rosace Enterprises LLC
10.2023 - Current
- Lead the hiring process for new employees: contractual or salaried
- Identifying opportunities for process optimization and efficiency enhancements across Operations
- Aid in hiring matters acting as a recruiter and building out job descriptions when needed
- Participate in optimization recommendations for digital marketing clientele
- Establish the analytics teams and document the process along the way
- Developing onboarding roadmap for new hires within the SEO Department
- Ideate, develop, and execute case studies to be used by sales and marketing
- Team collaboration, Foster a collaborative work environment by working closely with team members across departments
Business Development Recruiter
GSG Talent Solutions
03.2023 - Current
- Conduct in-person orientation sessions for new hires on the private side
- Address employee inquiries regarding benefits and any conflicts at customer warehouse
- Conducting market analysis to identify new business opportunities to expand our staffing services
- Identify training needs to Material Handlers and supporting them in their professional development
- Reduced unnecessary steps within outdated hiring processes for improved time and increased efficiencies
- Developing efficient and healthy working relationship with the VP through bi-weekly meetings to illustrate BDM performance metrics
- Ongoing outbound research on potential manufacturing related partnerships and attendance at ARMA conferences
- Continuous lead gen and specialized recruitment on private and state side positions
- Developing Business Development structure among BDMs and providing support to Director of Operations, Marketing Director and Senior Branch Manager
- Assisting partner marketing agency in website lead routing issues and maintaining communication between IT for a timely resolutions
Media Analyst
Crimson Park Digital
11.2021 - 02.2024
- Enhanced media coverage by conducting comprehensive research and analysis of various platforms.
- Maximized campaign effectiveness with detailed reporting and data-driven recommendations.
- Managed $100k+ monthly budget Physician Partners of America (PPOA) - major primary care physicians group
- Continuous research in marketing platforms to test with new customers based on their business needs and optimize for the best ROI
- Develop and execute annual budgets for top performing accounts by collecting historic data and previous campaign performances - using historic analytics data and google campaigns to retarget audience targeting
- Cut delivery times through proactive tracking/monitoring of project timelines and aggressive pursuit of customer approval for budget recommendations
- Optimization for accounts, new geos, new devices through strategic account planning
Product Analyst
Cars.com
12.2019 - 01.2022
- Collaborated with cross-functional teams to ensure seamless integration of new features and functionality.
- Promoted to a new internal position handpicked by the CEO to take on and develop the role.
- Successfully developed and trained new position to develop new processes to pioneer successful outcomes
- Developed effective professional relationships with Product Owners in order to strategize improvements and promote collaboration between multiple products
- Expanded departmental capabilities in conjunction with Cars.com product data requirements and platform wide product data analytics
- Enhanced visibility into products by mapping 175+ new events within proprietary tools, Conversations and Online Shopper
Digital Analyst
Cars.com
07.2016 - 12.2019
- Increased website conversion rates with thorough analysis of user behavior and implementing A/B testing strategies.
- Implemented advanced analytics tools to track customer journeys, improving overall user experience.
- Restructured department through interviewing new Analysts, selected new-hires, trained and onboarded 6 Digital Analysts to re-create team
- Streamlined processes to improve efficiency on the team; automated Google Analytics alerts to regional slack channels
- Supported project managers, account managers, and performance managers as the trusted advisor by providing comprehensive deep dive analysis, insights, and data-driven recommendations based on tracking data
- Prioritized a schedule for both Launch Digital Marketing and Dealer Inspire client website builds
- Developed A/B experiments on different website design and operational elements, measured engagement with tested variables by creating engagement goals in Optimizely X
- Implementing tracking on sites OEM, partnered with brands and implemented tracking metrics on dealer websites; interactions, page views, time on site, bounce rates, audience metrics
Education
Bachelor of Science - Marketing
Souther Illinois University of Edwardsville
Edwardsville, Illinois05.2015
Skills
- Onboarding
- Start-Up Experience
- ADP Workforce Now
- Recruiter Training and Development
- Highly Organized
- Adaptable
- Empathetic
- CRM Databases
- Reliable
- Strategic Thinker
- Performance Metrics Analysis
Timeline
Analytics & Recruiting Manager
Rosace Enterprises LLC
10.2023 - Current
Business Development Recruiter
GSG Talent Solutions
03.2023 - Current
Media Analyst
Crimson Park Digital
11.2021 - 02.2024
Product Analyst
Cars.com
12.2019 - 01.2022
Digital Analyst
Cars.com
07.2016 - 12.2019
Bachelor of Science - Marketing
Souther Illinois University of Edwardsville
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