HANNA CRAIG

Key Responsibilities:

• Strategic Marketing Development: Designed and executed comprehensive marketing strategies for seasonal and year-round operations, including mountain biking, skiing, and special events.
• Digital Marketing Management: Managed digital campaigns across social media, email, and online ads, resulting in a 180% increase in engagement and conversions.
• Content and Branding: Oversaw content creation for website updates, promotional materials, and press releases, ensuring alignment with brand messaging.
• Event Planning and Execution: Planned, organized, and executed a variety of high-profile events, including: Boarding for Breast Cancer: Coordinated marketing efforts and logistics for this charity event, increasing participation by 98% and raising awareness for breast cancer research.
  Banked Slalom: Organized and executed this competitive snowboarding event, attracting top athletes and boosting regional interest.
  California Enduro Race: Led marketing and event coordination for this high-profile mountain biking competition, resulting in [specific %] growth in participant registrations and media exposure.
  
• Market Research and Analysis: Conducted research to inform marketing strategies and adapt to emerging trends and consumer preferences.
• Stakeholder Relations: Built and maintained relationships with media, influencers, and community stakeholders to enhance visibility and drive positive coverage.

Key Achievements:

• Summer Campaign Success: Spearheaded a summer marketing initiative that led to a 30% increase in visitor numbers.
• Winter Pass Sale Growth: Launched a winter pass sale campaign that resulted in a 22% increase in sales.
• Event Success: Enhanced participation and visibility for major events through targeted marketing and effective execution, contributing to a 60% increase in overall event success metrics.

Skills and Competencies

Key Responsibilities:

• Marketing and Promotions: Developed and implemented marketing plans for winter and summer offerings, including skiing, snowboarding, and lodging.
• Campaign Management: Managed budgets and tracked performance metrics to ensure effective ROI on advertising campaigns.
• Content Development: Created engaging promotional content across print, digital, and outdoor media.
• Event Coordination: Planned and executed various events, ensuring successful outcomes and alignment with marketing goals:
  World Pro Ski Tour: Directed promotional activities and logistics for this international event, enhancing visibility and driving attendance.
• Market Analysis: Analyzed market data and competitor activities to refine marketing strategies and identify growth opportunities.
• Vendor and Agency Collaboration: Coordinated with external agencies for creative services and media placements, ensuring alignment with brand objectives.

Key Achievements:

• Resort Complete Re-Brand, New Logo, design guide, app development, website.

• Designed and coordinated expo booths for marketing outreach and supplied and designed brochures, business cards, visual displays, and prize giveaways or competitions
• Creation of detailed imagery using industries highest level of equipment
• Canon user
• Create and customize promotional packets and press distribution
• Managed and coordinated staff for photography and office work
• Worked as lead photographer, created albums, prints, canvas, proficient in photoshop
• Indesign, Lightroom and apple and Microsoft office suite
• Generated new income by utilizing social media: The Knot, Facebook and Instagram
• All content was self created and maintained
• Strong presentation skills and able to negotiate with large groups of people
• Consistently closed business by utilizing combination of strong interpersonal skills, addressing clients needs and using website traffic and social media
• General office support including bookkeeping, account budgeting, data entry, contracts, and admin tasks
• Business was started from the ground up, in charge of public relations, sales and marketing
• Highly organized, strong willingness to learn new concepts, creative, works very well with others, great energy, and fun, motivated self starter.

• Created and designed the SUPmama Brand
• Market and Advertise clothing brand with photoshoots for the target market to produce images for online retail and sales
• Hosted in person sales at local retail business and held wholesale accounts
• Tracked and managed online sales and volumes
• Packaged, printed and shipped sales worldwide
• Created and promoted online sales and discounts
• General office support including bookkeeping, account budgeting, data entry, contracts, and admin tasks
• Created and uploaded to a etsy.com business profile.

• Provided compelling coverage for the print and online news
• Edited and revised stories to meet the newspaper's standards for reporting and followed AP style guidelines
• Researched and investigated topics to write factual articles with the most up-to-date information
• Wrote news and feature articles as assigned by the online editor
• Attended county board meetings to report on county-related issues and news
• Attended local events/school to report on family fun activities, awards, sports, street fairs and news
• Proofread articles from peers to ensure, grammatically correct and included the necessary information for readers
• Held and honored a county press pass
• Took and produced images of press events to correspond with written article.

Provide professional assistance and customer service by advising clients regarding product selection by utilizing training as a certified tanning consultant

• Gained experience in customer service through client record management, appointment scheduling, tracking product inventory and developing relations with clientele
• Developed rapport with guests in a friendly environment and provided excellent customer service
• Recommend new, and existing products to fit the customer; thus increased daily, weekly, and monthly product sales
• Cash handling, cleaning, product sales, and securing the business upon closing the store were responsibilities
• Check clients in and out, answer phone, handle register, product sales, inventory
• Have to meet a quota each month with product sales and membership sales
• Scheduled monthly staff meetings to review new products and analyze product sales
• Provided full front office reception and administrative support
• Take phone calls, return e-mails, and manage the front office
• Job duties also included store tours, converting new memberships, and consulting customers on skin care needs
• Used a POS system to tan members as well as to sign new members up.

• Coordinated classes and assisted guests around the mountain, ensuring safety procedures and policies were fully followed
• Maintained great client experience and dealt with diverse groups of people
• Provided support and monitored clients' progress
• Promoted services and maintained various equipment
• Provided professional instruction to a variety of people from ages 3-65 with an approximate total of 500 teaching hours
• Developed riders skill level from beginner to advanced in multiple return requested private lessons
• Coached beginner and intermediate freestyle techniques to numerous riders
• Sold my teaching ability to numerous clients in group lessons who then purchased private lessons.