Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Hanna Gruntz

Irvine,CA

Summary

Strategic-thinking individual with over 10 years of Cannabis experience, turning low-performing organizations into top revenue producers. Utilizing my vast experience in relation to: purchasing, developing brand relationships, creating custom marketing partnerships (shelving agreements), competitive price negotiations, scheduling promotions, navigating account receivable/payables and an in-depth understanding of consumer needs. I've been able to drive revenue to the bottom line through my custom platforms created for my employers / partners.


Motivated and eager to bring my unique skill set to a growing company.

Overview

8
8
years of professional experience

Work History

Director of Brand Relations

Unrivaled Brands
01.2021 - 01.2024
  • Created a Shelving Program with Brand Partners through our retail location, Blum OC (formerly known as Peoples OC), called The Partner Marketing Program, generating $145,000 per month. ($1,740,000 a year)
  • Director of Brand Relations for Blum OC, The Spot, Blum Oakland and Peoples DTLA.
  • Generated $52,500 in sponsorship fees in 30 days for the Grand Opening of our Retail Location Peoples DTLA.
  • Cultivated and strengthened Brand relationships with more than 45 Brands per month, each with their own time with me to review Headset data, Blaze data, strategize monthly / holiday promotions, create Programmatic Ad Campaigns, plan Budtender Incentives, utilize Sparkplug, schedule "Takeover Days," and Wholesale pricing negotiations.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Created "Takeover Days" for a complete Brand focused Event to incorporate local businesses with a substantial Social Media following to Cross Promote with our Dispensaries. (Coffee Dose, Taquitos La Chata)
  • Partnered with Brands to sponsor a Raffle at our dispensaries to target raising our ATV while giving away "hot" items for consumers to bring more appeal (Disneyland tickets for two, Universal Hollywood Horror Night Tickets, Air BNB Gift Card)
  • Worked closely with Purchasers for each individual stores to discover Retail needs based off consumer demographic / consumer economic concerns, culture of store and goals.
  • Integrated myself into Accounts Payable assisting my CFO to coordinate past dues payments with our Brand Partners and implementing communications around cash retrievals on a weekly basis for over 1.5 years
  • Proficient in Blaze, Indica Online, Headset, Sparkplug, Google Sheets, Excel, Microsoft Word, Microsoft Office, Teams, Slack, Asana, Coda.

Head of Sales

Korova Edibles
01.2023 - 01.2024
  • Deployed plan to relaunch the brand from not being in any retail stores / negative brand recognition to then being in more than 15 retail locations and delivery in less than 3 months
  • Worked along side the 2 Founders to give creative feedback on launching new skus to menu.
  • Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
  • Communicated with Production Team weekly to discuss Buyer needs, forecast production / packaging supplies, schedule delivery drop offs.
  • Initiated Influencer Program via Korova and "Love Island" Reality Star Sydney Paight (254k followers on IG)
  • Sold out of our newest sku, Mazapan, for our December launch before it ever hit menu for resale (550 units)
  • Ensured brand consistency across all communication / social media materials by working closely with Marketing
  • Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth - PCF, Kushagram Delivery, Empire Connect, EVOLV, Greenmart Organics

Purchaser and General Manager

Kushagram
01.2016 - 01.2021
  • General Manager for Super Clinik, Santa Ana, seeing over 500+ people per day.
  • Purchaser for Super Clinik, Kushagram Long Beach Retail locations and Kushagram Delivery services in OC/LA/IE.
  • Created SOP's for training Dispatchers in 2018, where I then became Lead Dispatcher to train over 200+ employees in D2C phone sales / POS systems.
  • Created Purchase Orders, scheduled / logged Accounts Payable payments for Vendors, administered Account Receivable payments to miscellaneous store needs,
  • Managing Brand relationships by monthly meetings to review sales data / inventory on hand / review aging inventory and set forth partnerships in multi-day holiday promotions.
  • Cash collection at end of day for retail locations, ATM, reconciles / write off, discount / promotional code logging.
  • Target promotions per month based on Margin needs or Revenue
  • Managed Inventory needs through intake / METRC
  • Utilized E-commerce sites to incentivize shelving agreements for our brand partners and providing data to showcase ROI.

Education

Bachelor of Arts - Communication in Media Studies

California State University of San Bernardino
San Bernardino, CA
01.2018

Skills

  • Revenue Maximization
  • Price Negotiations
  • Brand-building strategies
  • Inventory Tracking and Management
  • KPI Tracking
  • Marketing
  • Brand Partnership Development
  • Budget Management
  • Problem Solving
  • Operations
  • Microsoft Office
  • Relationship Building

References

  • Dan Gleiberman, VP of Sales of Cream of the Crop, dan@talaryabrands.com
  • Kassy Fe, Purchasing Director of Kushagram, kassy@kushagram.com
  • Justin Armstrong, VP of Sales of BLEM / Cali Lotus, Justin@cali-lotus.com

Timeline

Head of Sales

Korova Edibles
01.2023 - 01.2024

Director of Brand Relations

Unrivaled Brands
01.2021 - 01.2024

Purchaser and General Manager

Kushagram
01.2016 - 01.2021

Bachelor of Arts - Communication in Media Studies

California State University of San Bernardino

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Hanna Gruntz