Hanna Kanievska
Lynnwood,WA
Summary
Certified Phlebotomist well versed in venipuncture, capillary puncture and special collection procedures. Detail-oriented and committed to maintaining highest quality control and patient care standards.
Overview
9
9
years of professional experience
Work History
Marketing Manager
Farmak
11.2019 - 07.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with graphic designers and writers to establish theme and tone for content.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Performed market segmentations, targeting and positioning for each product line.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Product Manager
ALPEN PHARMA GROUP
01.2019 - 11.2019
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Drove marketing initiatives to increase product visibility and market performance.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Developed strategy and managed market communications that drove product demand.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Assessed new product specifications to meet client needs.
- Planned new product external launch and release while managing cross-functional implementation of plan.
Senior Medical Representative
Acino, Pharmaceutical Company
09.2013 - 01.2018
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
- Conducted research to stay up-to-date with industry trends, prices and market competition.
- Recognized trends within territory and industry to create proactive plans.
- Conducted routine product demonstrations to verify proper utilization and improve patient outcomes.
- Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Used consultative sales approach to understand and meet customer needs.
- Maintained sales tracking reports to support operational enhancements and implement corrective actions.
Education
Medical Assisting
American Red Cross
Lynnwood, WA08.2023
Medical Assisting
Phlebotomy Training Specialist
Lynnwood, WA07.2023
Master of Arts - Business Management
VOLODYMYR DAHL EAST UKRAINIAN NATIONAL UNIVERSITY
Ukraine06.2007
High School Diploma -
School #41
Ukraine06.2001
Skills
- Venipuncture and Capillary Puncture
- Collect Samples
- Supply Requisition and Inventory
- Vacuum Tube and Syringe Use
- Specimen Collection
- Blood Sample Collection
- Patient Identification
- Creative Thinking
- Sample and Form Matching
- Drawing Blood
Languages
Ukrainian
Native or Bilingual
Russian
Native or Bilingual
Timeline
Marketing Manager
Farmak
11.2019 - 07.2022
Product Manager
ALPEN PHARMA GROUP
01.2019 - 11.2019
Senior Medical Representative
Acino, Pharmaceutical Company
09.2013 - 01.2018
Medical Assisting
American Red Cross
Medical Assisting
Phlebotomy Training Specialist
Master of Arts - Business Management
VOLODYMYR DAHL EAST UKRAINIAN NATIONAL UNIVERSITY
High School Diploma -
School #41
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