Hannah Alston
Cardiff By The Sea,California
Summary
Results-driven B2B marketing strategist with over five years of comprehensive experience, specializing in Account-Based Marketing (ABM) for the past three years.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Gorilla Logic
02.2022 - Current
- Launch successful digital marketing campaigns for new products and services in platforms such as Demandbase, LinkedIn, Adroll, Google Ads, and ZoomInfo.
- Develop and present insightful reports in Looker Studio for senior leadership using GA4.
- Successfully build new lead gen strategies, increasing viable leads by 3x through gated content and form fills.
- Collaborate with the sales team to develop email cadences in Salesloft.
- Assist in automating account handoff and MQA nurture in Salesforce, reducing time to first outreach from ~5 days to 5 minutes.
- Maximize our Hubspot email marketing program by segmenting lists, A/B testing, personalizing content, and utilizing workflows.
Marketing Lead
Center Street Lending
02.2021 - 02.2022
- Led a team of 3 while managing and implementing strategic marketing programs for lead generation to increase sales volume.
- Drove all event marketing initiates from coordinating with vendors, securing event sponsorships and partnerships, to designing all creative assets.
- Worked with senior management to track, report and analyze lead performance and optimize successful marketing initiatives across multiple channels such as email, SEM, and strategic partnerships.
- Assisted in marketing for subsidiaries known as: Bye Bye House, Center Street Residential, Center Street Investors, Center Street Management, and FixFlip.
- Cut marketing costs 45% while increasing qualified lead count by 425% on a month to month consistent basis, and increased profit.
Marketing Communications Associate
Center Street Lending
02.2020 - 02.2021
- Assisted CMO with data cleanup, CRM migration from Salesforce to Velocify, and lead assignments.
- Created email campaigns, landing pages, social posts, and customer satisfaction surveys.
- Tracked and presented organic KPI's to the executive team.
Inbound Marketing Coordinator
Human Marketing
06.2019 - 10.2019
- Wrote original content and optimized current blog posts to increase SEO.
- Built emails in Hubspot and scheduled workflows using SeventhSense.
- Posted on social media (Instagram, Twitter, LinkedIn, Facebook) using Hubspot and Buffer.
- Reported KPI’s to management weekly and monitored campaigns through Google Ads.
Education
Bachelor of Science - Business Admin, Marketing
Colorado State University
Fort Collins, COSkills
- Demandbase
- Google Ads
- ZoomInfo
- B2B GTM Strategy
- Salesforce
- Hubspot
- Google Analytics
Certification
- Demandbase ABX Certification
- Google Ads - Display Ads Certification
- Google Ads - Measurement Certification,
- Google Ads - Search Certification
- LinkedIn - Marketing Strategy Certification
References
References available upon request.
Timeline
Digital Marketing Manager
Gorilla Logic
02.2022 - Current
Marketing Lead
Center Street Lending
02.2021 - 02.2022
Marketing Communications Associate
Center Street Lending
02.2020 - 02.2021
Inbound Marketing Coordinator
Human Marketing
06.2019 - 10.2019
Bachelor of Science - Business Admin, Marketing
Colorado State University
- Demandbase ABX Certification
- Google Ads - Display Ads Certification
- Google Ads - Measurement Certification,
- Google Ads - Search Certification
- LinkedIn - Marketing Strategy Certification
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