Conceptualized and oversaw Photo and Video Art Direction for 360 campaigns alongside the Creative Director and VP of Creative. Including assets for Nordstrom, Sephora and Ulta retail.
Developed storytelling concepts, created moodboards, presentations, and crafted storyboards for 360 campaign launches.
Oversaw photoshoots and video shoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
Commissioned and collaborated with photographers, directors, producers, and prop stylists to bring campaigns to life.
Collaborated with cross-functional teams to ensure cohesive visual storytelling in product packaging designs.
Enhanced presentations with compelling visuals that supported key messaging in sales pitches and executive meetings.
Creative Director
Birchbox
02.2020 - 04.2021
Cross-functional collaboration with the Brand Marketing Director to develop comprehensive 360 campaigns, encompassing TV spots. Aligning visual storytelling with brand storytelling and brand Vision.
Streamlined the creative process, briefing, and asset review process for efficiency.
Directed creative strategies and asset creation across all marketing channels.
Mentored and led designers to help enhance skills and capabilities.
Aligned and shared creative solutions with global creative partners.
Formulated and monitored budgets to manage expenses and control costs.
Hired and supervised all freelancers, including paid social agencies, photographers, retouchers, video editors, illustrators, and designers.
Led the visual aesthetic and production of the physical monthly subscription box experience and specialized formats.
Monitored industry trends to keep creative materials fresh and engaging.
Senior Photo Editor and Photo Editor
Birchbox
11.2014 - 01.2020
Owned creative execution of all photography: concepting, on set art direction, retouching approvals.
Led brand partnership in store activation with Birchbox at Walgreens. Photo Art Direction, ecommerce site, email, paid + organic social media.
Partnered with external agencies on 360 brand storytelling and brand vision.
Collaborated has an in-house content studio with producer, photographer, prop stylist, and designers to deliver on brand content.
Associate Photo Editor
O, The Oprah Magazine
03.2013 - 11.2014
Handled high-pressure deadlines with ease by implementing effective time management strategies and prioritizing tasks accordingly.
Produced and provided Art Direction for editorial still life fashion, beauty, and home goods photo shoots.
Supported Photo Director in producing of cover, features, fashion and beauty stories. Including celebrity personalities
Handled production logistics, including booking photographers, studios, prop stylists, set builders, catering services, creating call sheets and shot lists, obtaining permits and certificates of insurance, arranging travel, managing estimates and budgets.