Overview
Work History
Education
Awards
Timeline
Generic

Hannah Avdalovic

Overview

7
7
years of professional experience

Work History

Senior Manager, Social Media

Golden State Warriors
08.2023 - Current
  • Oversees team responsible for the content, programming and live coverage across @chasecenter social channels
  • Set industry standard for arena social, leading all NBA and NHL arenas as the No. 1 X, Facebook and Instagram accounts in total impressions and engagements over the last five years
  • Leads content strategy for 200+ events annually, driving ideation and execution across social, design & studio teams
  • Set launch strategy for @valkyries social channels, resulting in 11.4M impressions in the first 24 hours of the initial expansion announcement, and totaling more impressions than any WNBA team on the day of the brand launch
  • Created infrastructure across marketing, legal and partnerships to support year-round influencer programs while managing multiple six-figure budgets
  • Establishes and evolves authentic content opportunities with corporate partners, while growing the scope of sponsored content series

Manager, Social Media

Golden State Warriors
09.2021 - 08.2023
  • Developed organic social revenue opportunities for game night sponsors, resulting in a 59% increase in impressions and a 85% increase in engagements on sponsored content YoY
  • Built out, hired and onboarded a team scoped for day-to-day social programming, live coverage, and influencer management
  • Led digital ideation and implementation of both Chase Center and Thrive City's first-ever brand guidelines, sourcing performance data and social best practices to brief and guide creative team
  • Increased overall follower base by 95% YoY in 21-22 fiscal year, 55% coming from a fan-focused strategy developed for the NBA Playoffs and Finals
  • Developed three unique TikTok creator programs, one of which was the first North American sports team to work directly with TikTok to develop a program of this nature
  • Maintained No. 1 positioning amongst NBA and NHL arenas for overall engagements, engagement rates and follower growth YoY

Coordinator, Social Media

Golden State Warriors
07.2019 - 08.2021
  • Grew overall followers by approximately 210% in the first two years by implementing an innovative & intentional content strategy
  • Developed digital voice, tone & organic social strategy from the ground up in the inaugural year of the arena opening
  • Built the social strategy for a fan-less NBA season, executing over 10 unique, revenue-generating content franchises per game. This resulted in a 64% increase in overall follower growth YoY
  • Elevated @chasecenter social accounts to the No. 1 spot in total engagements & engagement rate among NBA and NHL arenas
  • Led social messaging around health & safety protocols to reopen Chase Center amid the Covid-19 pandemic, working with Public Affairs, PR and Marketing teams to do so

Associate Strategist

Hathway Inc.
09.2018 - 07.2019
  • Led development of re-branded digital properties for clients such as Wingstop, Pete's Coffee, and Portillo's as primary product manager
  • Created a year-long product roadmap, and managed a team of engineers through regular app releases
  • Analyzed and presented user data such as monthly active users, purchase conversions, and audience demographics to clients' leadership
  • Built out CRM messaging strategy for multiple clients

Digital Assistant

Sacramento Kings
06.2017 - 09.2017
  • Covered over 50 conferences, events and concerts live on social media platforms such as X, Facebook, Instagram, and Snapchat
  • Programmed @golden1center and @kings social feeds daily, creating social-first graphics & videos
  • Wrote 90% of content programmed on web and app, pulling in compelling storylines across artists, fans, and athletes to be shared on social channels

Education

Bachelor of Science - Journalism, Public Relations

California Polytechnic State University: San Luis Obispo

Awards

Hashtag Sports Shortlist

  • Best Brand Experience or Activation – Warriors Origins Creator Class
  • Best Social Media Campaign – Chase Center Recreates Game Experience on Social Media During Fanless Season
  • Best Use of Twitter – Golden State Warriors and Chase Center Celebrate "Klay Day"
  • Best Use of Multi-Platform – Chase Center's First-Ever Boxing Match

Sports Business Journal

  • Finalist –Best in Sports Social Media

Webbys

  • Best in Sports Social Media - Gold Blooded

Timeline

Senior Manager, Social Media

Golden State Warriors
08.2023 - Current

Manager, Social Media

Golden State Warriors
09.2021 - 08.2023

Coordinator, Social Media

Golden State Warriors
07.2019 - 08.2021

Associate Strategist

Hathway Inc.
09.2018 - 07.2019

Digital Assistant

Sacramento Kings
06.2017 - 09.2017

Bachelor of Science - Journalism, Public Relations

California Polytechnic State University: San Luis Obispo

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Hannah Avdalovic