HANNAH BENDER
New York,NY
Summary
Integrated Marketing professional with 7+ years of experience building and scaling campaigns across beauty, lifestyle, food, and CPG. Proven ability to combine creative brand storytelling with data-backed strategy to drive measurable results. Expertise includes influencer partnerships, national sponsorships, experiential activations, and creative content production (mailers, gifting, photoshoots). Adept at translating performance insights into actionable strategies, collaborating cross-functionally with creative, digital, and retail teams to deliver cohesive, high-impact campaigns that increase awareness, engagement, and sell-through
Overview
7
7
years of professional experience
Work History
Integrated Marketing Manager
Maesa (Hairitage by Mindy and Itk Skincare)
08.2023 - Current
- Drove 129% YoY increase in Earned Media Value (2024) through integrated influencer programs, cultural partnerships, and content-led strategies
- Scale paid influencer collaborations, national sponsorships (WNBA, Stagecoach, retail), and experiential activations to expand brand reach and strengthen consumer engagement
- Lead campaign performance reporting across paid, earned, and owned channels, delivering actionable insights to senior leadership and retail partners
- Build evergreen influencer gifting programs, creative launch mailers, and brand photoshoots, driving organic awareness and advocacy across key product launches
- Collaborated cross-functionally with creative, digital, and retail teams to ensure cohesive brand storytelling and maximize campaign performance across all touchpoints
Influencer Marketing Manager
Village Marketing, a Wunderman Thompson Company
10.2021 - 08.2023
- Managed end-to-end execution of integrated brand campaigns, overseeing 30-50 creator partnerships per month and aligning content delivery with overall marketing strategies
- Partnered directly with brand clients to develop campaign strategies and content plans, ensuring consistent brand messaging across influencer and owned social channels
- Generated innovative, on-brand social concepts for influencers, contributing to high-performing, campaign-specific creative that supported larger brand objectives
- Managed all aspects of influencer relations including contract negotiations, content approvals, and performance tracking to ensure campaign KPIs were consistently met
- Collaborated cross-functionally with creative, strategy, and analytics teams to optimize campaign effectiveness and support broader brand goals
Senior Negotiator, Video Partnerships
Healix Global (IPG)
01.2021 - 10.2021
- Led in negotiating television and digital upfront and scatter buys with major networks, working with digital platforms like Campaign Manager 360 for campaign execution and optimization
- Owned recurring projects such as quarterly post document, delivery document, and pre-buy decks to client
- Managed junior members of the team by delegating responsibilities and training them on the media buying process
- Responsible for creation and rotation of all digital campaigns, including traffic sheets, creative assets, and issuing tags
- Acted as a clear communicator to internal management as well as vendors to stay updated on all projects
Negotiator, Video Partnerships
Healix Global (IPG)
08.2020 - 01.2021
- Assisted Manager and Director in negotiating television and digital upfront and scatter buys with major networks
- Led in the creation and issuance of quarterly post document, delivery document, and pre-buy decks to client
- Trained and oversaw Associates on their daily tasks and educated them on television and digital buying processes
- Managed the monthly television and digital invoices and billing documents including pre-bills and actualizations
- Communicated daily with vendors to monitor industry trends and marketplace conditions to ensure insightful updates and recommendations are presented to the client
Associate, Video Partnerships
Initiative (IPG)
06.2018 - 08.2019
- Coordinated with internal team and media vendors daily to ensure client’s objectives are being fulfilled for television and digital
- Prepared delivery reports, programming highlights, and upgrade opportunities throughout all quarters for the client
- Contributed to campaign set up and execution by sending out preparation documents and negotiating the television schedule to ensure weekly weights and split mix were met
- Assisted with day-to-day activities including: monitoring network buys, securing ADU (Audience Deficiency Unit), and clearing discrepancies
Education
BA - Communications
University of Michigan
Ann Arbor, MI05-2018
Tel Aviv University
Tel Aviv, Israel01-2017
Skills
- Project Management
- Data Analysis & Reporting
- Influencer & Partnership Management
- Content Strategy & Creation
- Cross-Functional Collaboration
Timeline
Integrated Marketing Manager
Maesa (Hairitage by Mindy and Itk Skincare)
08.2023 - Current
Influencer Marketing Manager
Village Marketing, a Wunderman Thompson Company
10.2021 - 08.2023
Senior Negotiator, Video Partnerships
Healix Global (IPG)
01.2021 - 10.2021
Negotiator, Video Partnerships
Healix Global (IPG)
08.2020 - 01.2021
Associate, Video Partnerships
Initiative (IPG)
06.2018 - 08.2019
BA - Communications
University of Michigan
Tel Aviv University
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