Hannah Berg
San Francisco,CA
Overview
5
5
years of professional experience
Work History
PR Strategist
Power Digital Marketing
09.2023 - Current
- Current clients include: Chomps, Deep Indian Kitchen, Good Culture, Jovial Foods, Little Sesame, RTIC Outdoors, Stoked Oats, and ThirdLove
- Develop and execute PR strategies to enhance brand awareness, including drafting key messaging, securing press coverage, and maintaining media relationships with top-tier media and influencers in beauty, fashion, and food & beverage
- Spearhead targeted media outreach to top-tier editors, securing editorial placements, features, and interviews in leading publications
- Manage day-to-day client communications, providing strategic support during calls and presentations, and ensuring alignment with PR goals
- Lead comprehensive event production from concept to execution, coordinating with influencers and media to amplify brand visibility and impact
- Monitor media coverage and compile monthly performance reports, detailing coverage highlights, competitors news, key industry insights, and more
PR Strategist
Cinch PR
08.2021 - 09.2023
- Created media alerts and press releases to effectively communicate client updates and news
- Successfully pitched local, regional, and national contacts, garnering top media coverage
- Assisted in weekly client-facing calls by drafting comprehensive agendas, team deliverables, and managing calendars
- Tracked media and social coverage, providing real-time updates to clients and delivering monthly recaps
- Facilitated brand partnerships and collaborations, ensuring successful event and giveaway opportunities
- Coordinated influencer visits, negotiated deliverables and rates, and reviewed content for optimal brand representation
Assistant Account Executive; Account Coordinator
af&co.
06.2020 - 12.2020
- Enhanced the online visibility of food and lifestyle clients through effective social media management
- Orchestrated successful influencer visits to restaurant partners, resulting in increased brand exposure and customer engagement
- Produced and distributed weekly email blasts, highlighting client updates
- Collaborated with marketing team in the development and production of digital campaigns
Marketing Account Support
Intertwined Events
02.2020 - 03.2020
- Drafted content calendars and influencer briefing materials for corporate and nonprofit events to enhance brand visibility and increase follower engagement
- Assisted in planning and executing digital marketing campaigns to promote events
Education
Communication Studies, Minor in Public Relations -
Chapman University
Orange, CASkills
- Client Relationship Management
- Cross-Functional Team Collaboration
- Event Management
- Excellent Communication
- Influencer Marketing
- Media Relations
- Research & Organization
- Strategic Planning
Timeline
PR Strategist
Power Digital Marketing
09.2023 - Current
PR Strategist
Cinch PR
08.2021 - 09.2023
Assistant Account Executive; Account Coordinator
af&co.
06.2020 - 12.2020
Marketing Account Support
Intertwined Events
02.2020 - 03.2020
Communication Studies, Minor in Public Relations -
Chapman University
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