Hannah Bull
Austin,TX
Summary
Strategic marketing leader with 8+ years of expertise in brand development, creative direction, and sales leadership. Proven track record of driving revenue growth, building high-performing teams, and executing innovative marketing campaigns across luxury fashion, beauty, and technology sectors. I excel at identifying market opportunities, developing compelling brand narratives, and cultivating strategic partnerships that deliver measurable results.
Overview
9
9
years of professional experience
Work History
Talent Manager and Brand Consultant
SWIVELL TALENT
Austin, TX
05.2024 - Current
- Oversaw creative project lifecycle, ensuring quality deliverables within budget constraints and deadlines
- Developed and implemented strategic brand plans resulting in increased market share and brand awareness
- Created data visualization dashboards translating complex metrics into actionable insights for stakeholders
- Established and nurtured relationships with key stakeholders, vendors, and industry influencers
- Drove revenue growth through targeted brand positioning strategies and digital marketing initiatives
Founder & CEO
SWIVELL TECHNOLOGY INC.
Austin, TX
08.2020 - Current
- Launched and scaled tech startup from concept to operational company with focus on marketing innovations
- Developed comprehensive go-to-market strategy and led implementation, driving product adoption
- Created and presented strategic pitch decks that successfully secured investor funding
- Recruited industry leaders across marketing, engineering, growth, sales, and product design
- Spearheaded product development from ideation through patent process and market launch
Director of Talent & Brand Relations
POURED
Austin, TX
01.2021 - 12.2023
- Led expansion into Texas region, establishing agency presence in Austin, Dallas, and Houston markets
- Built and managed partnerships with luxury fashion brands and creative talent, exceeding growth targets
- Developed and executed strategic marketing initiatives driving 50%+ increase in brand client acquisition
- Negotiated high-value contracts between talent and brands, maximizing revenue opportunities
- Managed cross-functional teams across marketing, sales, and client services divisions
Sales Manager, SMB, Social Media Division
GO DADDY
Austin, TX
12.2019 - 08.2020
- Directed SMB Clients on social media strategy and development
- Led high-performing sales team that consistently exceeded quarterly revenue targets
- Developed senior-level strategic communications and presentations based on market analysis
- Implemented CRM systems improving lead tracking and increasing conversion rates by 35%
- Established metrics-driven sales culture with clear KPIs, resulting in 28% increase in team performance
Marketing Campaign Manager
LUXURY BRAND CAMPAIGN MANAGEMENT
Los Angeles, CA
07.2019 - 12.2019
- Managed high-profile marketing campaigns for luxury brands including David Yurman, Balenciaga, Nike, Saccai, The Rollingstones, and Maxfield LA.
- Directed creative teams including artists, stylists, and directors to deliver cohesive brand messaging
- Oversaw influencer relations and promotional events, enhancing brand visibility and engagement
- Coordinated product launches with comprehensive go-to-market plans that exceeded sales projections
- Optimized ROI on advertising budgets through strategic campaign targeting and performance analysis
Head of Brand Partnerships & Influencer Relations
LUMINESS
Los Angeles, CA
12.2018 - 09.2019
- Established 20+ new brand partnerships within first month, driving significant revenue growth
- Created and executed influencer marketing campaigns that increased brand awareness by 45%
- Developed innovative brand collaboration events with major partners including Nike, Saccai, and Balenciaga
- Managed integrated marketing programs featuring key influencers, resulting in 30% sales increase
- Built and maintained relationships with leading agencies, influencers, and luxury fashion/beauty brands
Director of Marketing and Business Development
VINCERE ASSOCIATES
Austin, TX
10.2016 - 12.2018
- Led company expansion into new markets, including establishing a new branch office in Memphis, TN
- Designed and implemented strategic marketing outreach campaigns resulting in 12% quarterly sales growth
- Hired, trained, and managed a team of 7 marketing associates, developing top performers
- Secured partnerships with 8 top US retailers, creating new distribution channels
- Drove 50+ marketing initiatives and events increasing product visibility and market performance by 20%
Education
Bachelor of Arts - Marketing Management and Research
Southeastern University
Lakeland, FLSkills
- Marketing Strategy and Leadership
- Sales and Business Development
- Brand Development and Strategy
- Content Strategy
- Creative direction
- Go-to-Market Strategy
- Campaign Development and Execution
- Project Management
- Influencer Marketing
- Partnerships
- Social Media Management
- Budget Management
- Market Research and Trend Forecasting
- Cross-functional collaboration
- Stakeholder engagement
- Pitch development
- Talent scouting
- Events
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Talent Manager and Brand Consultant
SWIVELL TALENT
05.2024 - Current
Director of Talent & Brand Relations
POURED
01.2021 - 12.2023
Founder & CEO
SWIVELL TECHNOLOGY INC.
08.2020 - Current
Sales Manager, SMB, Social Media Division
GO DADDY
12.2019 - 08.2020
Marketing Campaign Manager
LUXURY BRAND CAMPAIGN MANAGEMENT
07.2019 - 12.2019
Head of Brand Partnerships & Influencer Relations
LUMINESS
12.2018 - 09.2019
Director of Marketing and Business Development
VINCERE ASSOCIATES
10.2016 - 12.2018
Bachelor of Arts - Marketing Management and Research
Southeastern University
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