Hi, Iâm
Hannah Burton
Richmond,Virginia
Summary
Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships
Overview
4
years of professional experience
Work History
Elevate Social
Freelance Social Media Marketer
08.2022 - Current
Job overview
- Strategized and developed video content for client's website and social media publications.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Created and distributed monthly newsletters to stay in touch with followers.
- Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
- Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
- Managed paid social media advertising campaigns to reach and engage target audiences.
Sandstone Care
Branding Strategist
06.2023 - 08.2024
Job overview
- Developed and executed comprehensive employer branding strategies that enhanced internal employee engagement and attracted top talent to Sandstone Care.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Crafted and implemented strategies to increase search visibility and website traffic.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Created customized marketing materials to increase product awareness.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Optimized website content and images to improve search engine rankings.
- Created content strategies for digital media.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Tears & Cheers
Podcast Producer
01.2022 - 08.2024
Job overview
- Reviewed scripts to determine most appropriate methods to use for directing both actors and crew members.
- Identified and approved equipment and elements required for productions.
- Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
- Developed schedules for production, editing, and duplication for timely delivery.
- Orchestrated license agreements for music and footage, talent releases, and distribution contracts.
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
- Devised and implemented strategies to create new revenue streams and cut operational costs.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations
Independent Vintage
Social Media Marketing Manager
11.2022 - 06.2023
Job overview
- Developed and executed comprehensive social media marketing strategies that increased brand awareness and engagement across multiple platforms.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Optimized email campaigns to increase open and click-through rates.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Amazon Web Services (Contract)
Content Strategist
05.2022 - 11.2022
Job overview
- Developed and implemented comprehensive content strategies for both internal and external communications, enhancing clarity and consistency across various platforms.
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Created and distributed surveys for data collection and analysis.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Tracked key metrics and developed spreadsheets and data models.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Wrote engaging and successful marketing, advertising, and website copy.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
Teleperformance
Agent
11.2020 - 05.2022
Job overview
- Managed customer interactions through various channels, ensuring a positive customer experience and resolving issues efficiently.
- Informed clients of policies and procedures.
- De-escalated and resolved customer complaints with punctual, polite and professional service.
- Educated clients looking to sell or buy on current market conditions, legal requirements, pricing, and mortgages.
- Developed new business and managed new and existing clients.
- Collaborated with stakeholders to complete property sales and purchases.
- Performed home evaluations and developed competitive market analysis for individual homes.
- Reviewed and executed confidential documents, contracts and disclosures.
- Appraised commercial properties, maintaining accuracy and employing knowledge of area markets for accuracy.
- Prepared and presented contracts and other legal documents to clients.
Education
General Assembly
Windows UX Design Certification
StoryBrand
Story Brand Certified Guide
Meta
Advanced Social Media Strategy Certification
Google
Google Ads Mobile Certification
Google
Google Ads Video Certification
Google
Google Display Ads Certification
University of California, Davis
Branding and Marketing and SEO Certification
01.2022
Skills
- Visual design
- Social Media and Promotions
- Google Analytics
- Community Engagement
- Viral Marketing Campaigns
- Adobe Creative Suite
- Campaign Planning
- Salesforce CRM
- Search Engine Optimization (SEO)
- Google Business Suite
- Email marketing campaigns
- Multi-channel marketing
Timeline
Branding Strategist
Sandstone Care
06.2023 - 08.2024
Social Media Marketing Manager
Independent Vintage
11.2022 - 06.2023
Freelance Social Media Marketer
Elevate Social
08.2022 - Current
Content Strategist
Amazon Web Services (Contract)
05.2022 - 11.2022
Podcast Producer
Tears & Cheers
01.2022 - 08.2024
Agent
Teleperformance
11.2020 - 05.2022
General Assembly
Windows UX Design Certification
StoryBrand
Story Brand Certified Guide
Meta
Advanced Social Media Strategy Certification
Google Ads Mobile Certification
Google Ads Video Certification
Google Display Ads Certification
University of California, Davis
Branding and Marketing and SEO Certification
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