Hannah Carlson
New York,NY
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Enterprise Demand Generation Manager
Vanta
02.2024 - Current
- Owned enterprise demand generation as team of 1 in Q1, driving strategy and sharing with stakeholders
- Drove product-specific social posts, tripling impressions and engagements QoQ and more than doubling clicks
- Grew website visits from organic linkedin 134% QoQ
- Implemented enterprise demo request landing page leading to increase in conversion rate of 2.89%, resulting in $525k additional pipeline
- Added marketing website link to Trust Center product, leading to 2k new users and $142.5k pipeline
- Launched G2 featured security partner & added Vanta to two new G2 categories resulting in additional 46k impressions per month
- Organized enterprise dinner + concert at the Sphere in 2 weeks, with attendees from Okta, Gong, Apple and Wiz for an estimated $756k pipeline
Lifecycle Marketing Manager
Vanta
04.2023 - 01.2024
- Implemented the first 8 email nurture tracks, increasing conversions from 3.95% to nearly 15% and increased automation of emails from 25% to 50% automated
- Established team operational processes: implemented UTM builder, created email and website analytics dashboards, determined naming conventions for hubspot workflows, built email and website ticketing systems
Integrated Campaigns Specialist
Vanta
01.2023 - 03.2023
- Developed and implemented first lead scoring model, improving lead to MQL conversion rates by more than 35%
Demand Generation Manager
Trustpage (Acquired by Vanta)
10.2022 - 12.2022
- Developed and implemented first lead scoring model, first email nurture tracks, ad campaigns and more
- Led communications on acquisition announcement.
Digital Marketing Specialist
Built In
01.2022 - 10.2022
- Built advertising strategy and negotiated media buys of up to $50,000 including Spotify audio ads, MNTN video ads, El Toro IP targeted ads, Harvard Business Review, NY Times and more
- Helped drive strategic use of 57% of department budget for demand generation
- Collaborated with peer to redo contact landing page resulting in nearly 4x increase in form submissions
- Negotiated contracts and led production of quarterly sponsored webinars, each generating >400 leads
- Led two internal webinars for Built In
Email Marketing Associate
Built In
08.2021 - 01.2022
- Managed 13 email campaigns in Salesforce Pardot targeting HR professionals, implemented 6 of the 13
Marketing Specialist
Built In
01.2021 - 08.2021
- Assisted with promotion of 4 awards programs each year, generating more than $1 million in revenue for new business
- Led website optimization, improving grade of 61 to 71 by implementing SEO meta descriptions and more
Marketing Associate
ISMIE Mutual Insurance Company
02.2020 - 12.2020
- Created 9 email campaigns in Salesforce Pardot targeting physicians and healthcare executives
- Played vital role in overhaul of ISMIE's website - including content generation, SEO, and optimization of user experience - leading to more than a 10x increase in the number of weekly form submissions
Marketing Coordinator
ISMIE Mutual Insurance Company
05.2019 - 02.2020
- Developed and executed strategic and data-driven media plan with print and digital advertising
Education
Bachelor of Science - Marketing, Spanish | English, World Film Studies
Iowa State University
Certification
- Digital Marketing Pro (American Marketing Association)
- Google Project Management Professional
Timeline
Enterprise Demand Generation Manager
Vanta
02.2024 - Current
Lifecycle Marketing Manager
Vanta
04.2023 - 01.2024
Integrated Campaigns Specialist
Vanta
01.2023 - 03.2023
Demand Generation Manager
Trustpage (Acquired by Vanta)
10.2022 - 12.2022
Digital Marketing Specialist
Built In
01.2022 - 10.2022
Email Marketing Associate
Built In
08.2021 - 01.2022
Marketing Specialist
Built In
01.2021 - 08.2021
Marketing Associate
ISMIE Mutual Insurance Company
02.2020 - 12.2020
Marketing Coordinator
ISMIE Mutual Insurance Company
05.2019 - 02.2020
Bachelor of Science - Marketing, Spanish | English, World Film Studies
Iowa State University
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