Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Lisa A Cole

Elkhorn,NE

Summary

Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.

Overview

30
30
years of professional experience

Work History

Marketing Director

Lamson Dugan & Murray LLP
Omaha, Nebraska
10.2017 - Current
  • Developing annual comprehensive strategic marketing plan and budget for the Firm
  • Creating and implementing strategies, tactics, campaigns and brand messaging for the Firm
  • Tracking and managing the Firm’s annual marketing budget
  • Working with website designers/developers to redesign and maintain a dynamic website
  • Managing and updating website, blogs, LinkedIn, Facebook and other social media channels
  • Creating and maintaining a cohesive branding strategy across all print, electronic and other marketing materials
  • Assisting with drafting RFPs and compiling pitch materials for current and prospective clients
  • Monitoring industry organizations for upcoming events and identifying potential speaking and sponsorship opportunities
  • Working with the practice groups to organize quarterly meetings, identify potential business opportunities and execute business development initiatives
  • Coordinating with individual attorneys to create and implement business development plans, which may include cross-marketing efforts, creating and maintaining mailing lists and distributing client alerts, white papers and other communication
  • Planning internal and external firm events
  • Tracking results of marketing activities and initiatives and preparing detailed analysis of data

Marketing Director

Woodhouse Auto Family
Omaha, Nebraska
03.2004 - 12.2016
  • Manage advertising, brand messaging and positioning, develop metrics to consistently track brand awareness •Development and implementation of the Brand strategy •Developing the marketing strategy for all Woodhouse dealerships •Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR •Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs •Guiding the day to day activities of the marketing team •Ensuring that the marketing objectives are implemented by the marketing team •Work closely with marketing team which includes graphic designers, social media specialist, online marketing specialist and marketing assistant •Manage and oversee the development and training of all Marketing staff •Developing and delivering marketing and communications strategies to all departments for the organization •Listen, ask, prioritize and translate business situation, marketing goals and information into strategic marketing plans
  • Undertake continuous analysis of competitive environment and consumer trends •Manage and maintain advertising budget for all dealerships •Create and oversee the production of marketing materials including videos, advertising, white papers, case studies, website content, social media content •Purchase and manage all media buys for all dealerships •Manage variety of vendors (PR, Advertising Agency, Market Research, Marketing Fulfillment, etc.) •Track and record the success of all product launches and marketing campaigns •Accountable for scheduling and presenting Quarterly Meetings •Work directly with Ownership on weekly activities and marketing initiatives that impact the business

Marketing Account Manager

Experian
Lincoln, Nebraska
08.1993 - 02.2004
  • Proactively and regularly initiating client-facing sales efforts to effectively understand client marketing needs, consult clients to construct solutions to meet those needs and close deals •Grow book of business through product and usage expansion and facilitating and negotiating customer contract renewals •Build and sustain trusted advisor relationships with client executives •Quality products to solve complex customer data problems and marketing campaigns •Maintain ongoing contact with clients and developing an understanding of client environments and processes to identify existing and potential applications for marketing products and services
  • Provide or coordinate product training as required to ensure effective client utilization of services and marketing data •Act as the customer’s advocate internally, recruiting and assembling teams across all areas of the business to meet clients marketing need •Partner with all appropriate departments such as business development, marketing, professional services, product and legal throughout the sales cycle •Track and record the success of all product launches and marketing campaigns for clients •On-going leadership and marketing training

Education

BACHELOR OF SCIENCE - Business, Marketing

UNIVERSITY OF NEBRASKA
Lincoln, NE
1994

Skills

  • Advertising
  • Brand strategy
  • Business development
  • Graphic design
  • Leadership
  • Managing
  • Marketing strategy
  • Marketing and communications
  • Online marketing
  • Presenting
  • PR
  • Speaking
  • Quality
  • Sales
  • Scheduling
  • Website content
  • Strategic Planning
  • Product promotions
  • SEO and analytics
  • Key decision making
  • Budgeting
  • Event planning
  • Team Leadership
  • Campaign management

Affiliations

Legal Marketing Association: Member 2017-Present

Chief Marketing Officer Network: Member 2015-2017

Omaha Executive Association: Member 2010-2014

Omaha and Blair Chamber: Member 2006-2010

Timeline

Marketing Director

Lamson Dugan & Murray LLP
10.2017 - Current

Marketing Director

Woodhouse Auto Family
03.2004 - 12.2016

Marketing Account Manager

Experian
08.1993 - 02.2004

BACHELOR OF SCIENCE - Business, Marketing

UNIVERSITY OF NEBRASKA

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Lisa A Cole