HANNAH DAILEY
Gainesville,GA
Summary
Recent summa cum laude marketing graduate with 7 years experience in the business field who is proven to be loyal and determined. Passionate about learning new skills and seeks an opportunity to use critical thinking and detail-orientated mindset in an entry-level position.
Overview
7
7
years of professional experience
Work History
Digital Marketing Intern
Dress Up
05.2022 - 08.2022
- Performed A and B testing on different versions of landing pages to maximize conversion rates.
- Conducted SEO analysis and report of the current Dress Up website and competitor's website.
- Edited page, product, and collection descriptions to maximize SEO.
- Monitored website's data daily to suggest improvements and track results.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Designed and presented social media campaign ideas.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
Social Media Assistant
Capers On The Square
01.2022 - 05.2022
- Researched emerging trends in social media marketing industry to ensure up-to-date knowledge of relevant technologies.
- Worked with a small team to develop KPIs and objectives to create a strategic positioning statement for the brand.
- Conducted a social media audit to find strengths and weaknesses of the brand's social media.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Used software to create visual graphic content and evergreen posts to publish for three weeks.
- Worked with HootSuite and Google Analytics to create information uniformity.
General Manager
Dairy Queen
05.2016 - Current
- Monitored store performance and identified opportunities for improvement.
- Analyzed current processes and implemented efficiencies that reduced costs by 3%.
- Created and introduced new methods, practices, and systems to reduce turnaround time 5.6%.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Collaborated with cross-functional teams to develop innovative solutions.
- Recruited team members to maintain adequate staffing levels to keep labor costs under 26%.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Provided coaching and mentoring support for employees at all levels of the organization.
Education
Bachelor Of Arts (B.A.) - Business Administration
University Of North Georgia
Dahlonega, GA05.2022
Skills
- Sales Expertise
- Developing Campaigns
- Search Engine Marketing
- Google AdWords
- Digital Content Development
- Trend Analysis
Timeline
Digital Marketing Intern
Dress Up
05.2022 - 08.2022
Social Media Assistant
Capers On The Square
01.2022 - 05.2022
General Manager
Dairy Queen
05.2016 - Current
Bachelor Of Arts (B.A.) - Business Administration
University Of North Georgia
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