HANNAH DROWN

· Consistently meets deadlines, producing accurate and well-written news stories in fast-paced environment.

· Excels in juggling and prioritizing multiple projects simultaneously, following each from concept to publish date.

· Experience writing for various formats including print, online publications and broadcast scripts.

· Prioritizes source relationships, creating long-lasting partnerships and open and honest communication.

· Utilizes data-driven post insights to analyze copy performance and drive subsequent content creation.

· Works with editors and internal teams to develop compelling story ideas with diverse content and wide appeal.

· Lead writer for groundbreaking immersive journalism project in an inner-city school that uncovered misuse of $17 million, saved dozens of school jobs and was nominated for a Pulitzer Prize. Helped to develop the project’s structure and owned creation of content calendar.

· In columnist role, developed and wrote nationally-syndicated column on gluten-free living, breaking down complicated concepts for clear and concise consumer readability.

· Managed design, editing and launch of integrated marketing campaigns including copy for content marketing, social media, advertisements, emails, websites, print materials, press releases and video.

· Managed freelance writers for select content marketing products. Hired, assigned articles and edited copy.

· Part of core team responsible for executing the rebranding of Northeast Ohio Media Group into Advance Ohio including identifying/disseminating new brand voice and strategic initiatives for campaign launch.

· Doubled web traffic through development and promotion of engaging blog posts, articles and social content.

· Established brand identity and industry recognition for the start-up business through earned and paid media.

· Developed, wrote and managed content marketing in company publications and through external sources.

· Implemented new email marketing campaign strategies that increased open rates and created new leads.

· Conducted market research to identify target audiences’ preferences, tailoring content to key demographics.

· Collaborated with business and development teams to ensure copy aligned with evolving company brand and goals.

· Boosted brand awareness through creation and deployment of social media content and ad campaigns.

· Analyzed response rate data to measure marketing campaign success and identify most effective strategies.

· Led marketing for naming, branding and positioning for new initiative that launched ahead of schedule.