HANNAH ECKERT
Boston,MA
Summary
Results-driven Social Media Coordinator with a proven track record of enhancing brand presence and engagement across various platforms. Proficient in content creation, analytics, campaign strategy, and collaborating across functions. Demonstrated success in growing Haven Well Within's following by over 30K within a year on Instagram. Eager to contribute a strategic and data-informed mindset to a dynamic team in the Boston area.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator, Social Media
Haven Well Within (Talbots)
03.2024 - Current
- Helped Haven Well Within gain a following of over 30K in the past year through strategic content creation and community engagement
- Analyzed social media performance using analytics tools to generate reports measuring campaign effectiveness, content performance, and identifying areas for improvement
- Utilized Bazaarvoice to schedule, monitor, and analyze social media posts, ensuring efficient content management and optimal posting times to maximize reach and engagement
- Optimized e-commerce product listings in Meta Business Manager for Meta Shops, enhancing the Instagram Shopping experience and driving customer engagement
- Created monthly lo-fi content tailored to platform trends and brand voice to drive engagement and brand visibility
- Collaborated with internal departments to align social media strategies with broader organizational goals and marketing initiatives
- Managed store event communication and social media strategy for the Cherry Creek store in Colorado, enhancing local engagement
- Coordinated with external brands to develop and execute joint marketing strategies and social media collaborations
Social Media Marketing Intern (2022) and Associate
The Two Oh Three
02.2022 - 04.2025
- Research industry trends and competitive insights while tracking emerging industry trends to boost campaign performance
- Created social media calendar, which includes scheduling email blasts, social media posts, and website updates 5 times a week
- Optimize social media strategy by tracking engagement via Instagram and Facebook to identify high-performing posts
- Collaborate with sales team to develop targeted marketing materials that align with customer engagement strategies
- Develop and execute emails and text messages via Omnisend and Attentive
- Review and edit final copy for accuracy and to correct grammar errors for social media campaigns
- Select and fulfill retail orders from stock to fulfill customer requirements along with assisting trade show events
Social Media Content Creator
Kelsey Brown - Serhant
11.2022 - 07.2023
- Managed Instagram account for real estate agent, curating engaging content to increase brand visibility and attract potential clients
- Increased Instagram followers by 75% over a 9 month period
Sales and Marketing Intern
Tiek ENEMY
07.2021 - 10.2021
- Maintained strong social media brand presence across Facebook, LinkedIn, and Instagram
- Increased Facebook engagement on posts by 40% in 2 month period
- Demonstrated products to customers and answered questions
- Wrote copy for social media posts, promotional emails and other marketing collateral
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences
Marketing Intern
Commercial Investigations, LLC
06.2021 - 09.2021
- Helped Haven Well Within gain a following of over 30K in the past year through strategic content creation and community engagement
- Analyzed social media performance using analytics tools to generate reports measuring campaign effectiveness, content performance, and identifying areas for improvement
- Utilized Bazaarvoice to schedule, monitor, and analyze social media posts, ensuring efficient content management and optimal posting times to maximize reach and engagement
- Optimized e-commerce product listings in Meta Business Manager for Meta Shops, enhancing the Instagram Shopping experience and driving customer engagement
- Created monthly lo-fi content tailored to platform trends and brand voice to drive engagement and brand visibility
- Collaborated with internal departments to align social media strategies with broader organizational goals and marketing initiatives
- Managed store event communication and social media strategy for the Cherry Creek store in Colorado, enhancing local engagement
- Coordinated with external brands to develop and execute joint marketing strategies and social media collaborations
Education
Masters of Business Administration - Marketing
Fairfield University
Fairfield, CT08.2023
Bachelor of Science - Marketing
Fairfield University
Fairfield, CT05.2022
Skills
- Analytical thinking
- Cross-functional collaboration
- Customer service
- Detail-oriented
- E-commerce Product Catalog Management
- Event planning
- Marketing
- Project presentations
- Social media
- Social media strategy & management
- Video editing proficiency
Timeline
Marketing Coordinator, Social Media
Haven Well Within (Talbots)
03.2024 - Current
Social Media Content Creator
Kelsey Brown - Serhant
11.2022 - 07.2023
Social Media Marketing Intern (2022) and Associate
The Two Oh Three
02.2022 - 04.2025
Sales and Marketing Intern
Tiek ENEMY
07.2021 - 10.2021
Marketing Intern
Commercial Investigations, LLC
06.2021 - 09.2021
Masters of Business Administration - Marketing
Fairfield University
Bachelor of Science - Marketing
Fairfield University
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