I have worked within the fashion industry for over 5 years and have submersed myself in a range of experiences. I previously studied Fashion Marketing and Merchandising at Savannah College while
owning my own clothing brand, where sustainability was at the center of our motives. I aim to utilize strong communication skills to foster positive media relationships and enhance brand image. Prior knowledge of coordinating PR campaigns and managing social media platforms effectively.
● Maintain inventory within the store and online stock and handle sample requests.
● Create content for social media within the store and for e-commerce and generate a schedule
for posting content and keep up with responses and analytics.
● Coordinate with the stylist and photographer for upcoming shoots to execute a schedule and
looks for upcoming campaigns.
● Pitch ideas to the communications team for future events and press days.
● Communicate with brands and distributors concerning collaborations and pop-up events.
● Managed multiple projects simultaneously while maintaining attention to detail and meeting strict deadlines.
● Content creation for Bella Hadid's skin essence perfume Orebella. Focusing on the proper
demonstration of the perfume. Capturing behind the scenes from photoshoots as well as
e-commerce.
● Assisted backstage with dressing and coordination for models.
● Work alongside the casting agency to direct models to the proper location.
● Oversee backstage check-in for models and production team.
● Pick up accessories and pull looks from showrooms for high clientele and produce showroom
content.
●Productions and Brands: Theory, Thom Browne, Coach, Pamela Roland, Jason Wu, Area,
Gabriela Hearst, Tory Burch, Marc Jacobs and Bape.
● Create and assist with content on all platforms (X, LinkedIn, and Instagram)
● Review insights and engagements on all media platforms through Launchmetrics and put
together excel spreadsheets to review for strategy and improvement.
● Assist the publicist and media team on pitches and research.
● Coordinate dates and meetings with the media and events team to go over budgeting for the
month and content planning.
● Communicate with clients and distributors regarding upcoming events and training.
● Worked alongside marketing team to align public relations campaigns with overall brand messaging.
● Participated actively in brainstorms sessions that generated innovative ideas for upcoming PR campaigns.
● Pitch column and editorial ideas.
● Assist shoots and editorials with creative direction and styling
●Curate garments and accessories for editorial shoots.
2016-2018 Black Student Union
2016-2018 FIDM Club
2022-SCAD Slow Fashion Club
2023- SCADamp
2024- INSIDE LVMH Certificate
2025- Public Relations Foundations Certificate
2025- Media Relations Foundations Certificate