Hannah Ferguson
Indianapolis,IN
Summary
Dynamic marketing professional with a proven track record at This Naked Mind, excelling in digital marketing and team leadership. Leveraged data analytics to boost campaign effectiveness, achieving significant market share growth. Skilled in event coordination and social media management, adept at multitasking and problem-solving to exceed objectives.
Overview
3
3
years of professional experience
Work History
Marketing Campaign Manager
This Naked Mind
10.2024 - Current
- Managed cross-functional teams to execute integrated marketing campaigns, resulting in increased market share.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Implemented rigorous analytics tracking to monitor campaign effectiveness and inform future strategy decisions, leading to continued growth in key performance metrics.
- Increased conversion rates, utilizing data-driven insights to improve campaign messaging and targeting.
- Led the development of creative assets for campaigns including copywriting, design direction, and production coordination – resulting in consistent brand storytelling across all touchpoints.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Virtual Event Coordinator
This Naked Mind
03.2023 - 10.2024
- Managed marketing events for potential clients to sell our flagship program on the back end.
- Managed event logistics and operations.
- Coordinated schedules and timelines for events.
- Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
- Developed creative marketing materials that generated interest and boosted event attendance.
- Evaluated feedback from attendees after each function, utilizing insights gained to inform improvements in subsequent endeavors.
- Brainstormed and implemented creative event concepts and themes.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Conducted post-event analysis, identifying areas of improvement for future events.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
Social Media Manager
This Naked Mind
09.2021 - 03.2023
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Increased brand awareness by developing and implementing effective social media strategies.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Education
Bachelor of Science - Strategic Communication
Butler University
Indianapolis, IN05-2021
Skills
- Time management
- Problem-solving
- Multitasking
- Excellent communication
- Organizational skills
- Team leadership
- Project management
- Data analytics
- Self motivation
- Social media management
- Event coordination
- Digital marketing
Timeline
Marketing Campaign Manager
This Naked Mind
10.2024 - Current
Virtual Event Coordinator
This Naked Mind
03.2023 - 10.2024
Social Media Manager
This Naked Mind
09.2021 - 03.2023
Bachelor of Science - Strategic Communication
Butler University
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