Dynamic marketing professional with a proven track record in campaign management and content creation. Expertise in driving engagement and brand growth through strategic social media initiatives. Highly organized and solutions-oriented, effectively collaborates to enhance brand presence, and optimize performance metrics.
Overview
2
2
years of professional experience
Work History
Marketing Coordinator
Levin Furniture & Mattress
Pittsburgh, PA
07.2024 - Current
Develop, manage, and optimize paid social media campaigns on Facebook and Instagram, driving traffic, and increasing conversions.
Create and manage organic content calendars across Instagram, Facebook, LinkedIn, Pinterest, and TikTok, driving engagement and brand awareness.
Analyze and report on paid social campaign performance, including key metrics such as impressions, CPM, CTR, daily budget pacing, and conversions to optimize campaign effectiveness.
Track and report on organic social media metrics, including follower growth and engagement to optimize content strategy and drive audience expansion.
Upload customer lists and offline event data to Meta to improve ad targeting, track conversions, and optimize campaign performance.
Collaborate with Marketing, Merchandising, HR, and Graphic Design team to create engaging stories and visuals, strengthening brand presence, and driving social media growth.
Manage brand communications and represented the company image through customer engagement via comments, direct messages, and social media interactions.
Customer Success Manager
COSEO Internet Marketing
Dayton, OH
03.2023 - 05.2024
Created, presented, and executed social media plans for local Dayton companies: Almoney Dental Group, Lewis & Michael Moving and Storage, New Lebanon Body Frame & Tech, and Mesocacao.
Collaborated with clients to develop ideas for social media content, press releases, articles, graphics, etc.
Established and managed social media accounts for clients on Facebook, Instagram, and LinkedIn.
Monitored and strategized customer engagement.
Communication & Marketing Intern
Allegheny County
Pittsburgh, PA
05.2023 - 08.2023
Created and designed social media content for the venues; conducted tours of the facility for prospective customers.
Organized and coordinated all aspects of wedding ceremonies and receptions, including facility layout, seating charts, and event timeline; directed vendors and venue staff on the event day.
Education
Bachelor of Arts - Communication
University of Dayton
Dayton, OH
05-2024
Skills
Proficient in Meta and Ads Manager
Campaign optimization
Experienced in Canva and Loomly
Highly adaptable strategic thinker
Detail oriented
Effective interpersonal skills
Timeline
Marketing Coordinator
Levin Furniture & Mattress
07.2024 - Current
Communication & Marketing Intern
Allegheny County
05.2023 - 08.2023
Customer Success Manager
COSEO Internet Marketing
03.2023 - 05.2024
Bachelor of Arts - Communication
University of Dayton
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