Hannah G. Newman
Tampa,FL
Summary
As an accomplished Merchandise Manager with 8 years of experience in the retail industry, Possesses exceptional critical thinking abilities that create the opportunity to evaluate and assess opportunities effectively. My strengths lie in my efficient problem-solving skills and my ability to adapt seamlessly to new roles and responsibilities. I am self-motivated and possess the expertise to manage competing priorities adeptly. I am confident in my ability to be a valuable asset to any retail organization.
Overview
9
9
years of professional experience
Work History
Senior Associate, E-Commerce
HSN
06.2024 - Current
- Streamlined operational efficiency by identifying areas for improvement and proposing actionable solutions.
- Supervised a team of e-commerce specialists, providing guidance and performance feedback to foster professional development.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
- Implemented process improvements that led to significant time savings and increased accuracy in deliverables.
- Consistently maintained strong relationships with vendors, ensuring clear communication and timely updates on project progress.
- Developed and implemented strategies to increase customer satisfaction and engagement.
Merchandise Manager
Fanatics, Inc.
01.2021 - 06.2024
- Optimize sales and revenue by supervising visual presentation and merchandise selection, while also identifying product gaps and devising innovative concepts to expand our market share
- Conduct continuous market research and competitive analysis to acquire comprehensive knowledge of markets and procedures
- Negotiated contracts with several vendors and distributors to oversee product distribution, establishing robust distribution networks and devised effective strategies to streamline the process
- Offered recommendations and insights on emerging business trends to enhance our competitiveness in the marketplace
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Evaluate customer preferences and purchasing behavior, which can inform and optimize both inventory management and product selection
- Boosted sales performance by effectively managing merchandise assortments and inventory levels.
Direct-to-Consumer Sales Analyst
Fanatics, Inc.
01.2019 - 01.2021
- Aided in the development of sales strategies and tactics by analyzing market trends and studying competitor activity to identify promising sales opportunities within the sports merchandise industry
- Through comprehensive market research, identified potential customers and explored new sales prospects
- Partnered with sales team in enhancing performance through the development and upkeep of sales reports and dashboards
- Employed data analytics tools to examine sales data, identify performance trends, and make recommendations for improvement
- Established quarterly sales objectives for sales representatives and generated reports to monitor the team's progress consistently
- Worked alongside the operations team to optimize the processing of orders and delivery of sports merchandise to valued customers
- Conduct an evaluation of promotional strategies and campaigns directed towards boosting sales in the sports merchandise industry
- Analyze sales patterns and trends to refine pricing strategies for sports merchandise products
- Develop a performance tracking system to identify key metrics and evaluate the efficacy of sales strategies and campaigns in the sports merchandise industry
Assistant Merchandise Manager
Spanx Inc.
01.2018 - 11.2019
- Conducted cross-functional collaboration to identify prospects for category growth, framing strategies for enhancing market share
- Oversaw the launch and lifecycle of all products, analyzing sales data to detect demand trends, and pricing patterns
- Supported market research activities, analyzing the competitive landscape to identify new product opportunities
- Collaborated with the marketing team to design and execute promotional campaigns aimed at increasing sales and brand awareness
- Provided guidance and support to the Merchandising team in the creation and execution of merchandising strategies, including product assortment planning, inventory management, and pricing strategies
Assistant Buyer
Venus Swimwear
01.2016 - 01.2018
- Fostered cross-functional collaboration to ensure seamless product launches into the market
- Oversaw the accuracy of purchase orders, invoices, and payment documents
- Generated comprehensive reports regarding supply chain operations to monitor budget expenditures
- Facilitated inventory management by predicting demand and ordering appropriate quantities of goods
- Cultivated strong relationships with suppliers to source top-quality materials at competitive prices
- Negotiated pricing and terms with suppliers to maintain competitiveness and maximize profit margins
- Anticipated emerging swimwear and fashion trends to stay ahead of the market and informed purchasing decisions
- Analyzed sales data and customer feedback to determine popular swimwear styles and designs
- Collaborated with the design team to provide input on product development and ensure alignment with market trends and customer preferences
Education
Bachelor of Science - Retail, Merchandising, & Product Development
Florida State University
Tallahassee, FL01.2016
Skills
- Training and mentoring
- Data analytics
- Category development
- Product management
- Conversion rate optimization
Timeline
Senior Associate, E-Commerce
HSN
06.2024 - Current
Merchandise Manager
Fanatics, Inc.
01.2021 - 06.2024
Direct-to-Consumer Sales Analyst
Fanatics, Inc.
01.2019 - 01.2021
Assistant Merchandise Manager
Spanx Inc.
01.2018 - 11.2019
Assistant Buyer
Venus Swimwear
01.2016 - 01.2018
Bachelor of Science - Retail, Merchandising, & Product Development
Florida State University
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