Hannah Gustely
Cleveland,OH
Summary
Versatile Marketing Specialist knowledgeable about both traditional and digital marketing strategies. Flexible team player highly effective at applying diverse skills to all areas of marketing.
Overview
2
2
years of professional experience
Work History
Direct Marketing Coordinator
Arhaus
Boston Heights, USA
06.2025 - Current
- Executed direct marketing operations, managing campaign timelines, catalog production schedules, distribution lists, and budget documentation for accurate and timely delivery of campaign drops.
- Partner cross-functionally with Customer Insights, Email, Brand, Creative, Store Operations, and external vendors to support promotional campaigns, e-commerce and retail initiatives, and customer engagement programs.
- Analyzed weekly and monthly campaign performance reports, tracking KPIs and direct mail metrics to ensure data accuracy, identify trends, and provide insights that optimize effectiveness and support business goals.
- Led operational components of Archarge loyalty program data flow and bank approval workflows, collaborating with Creative and external partners to streamline processes and ensure compliance with legal requirements.
Global Ambassador and Marketing Generalist
Fisher College of Business
Columbus, USA
08.2024 - 05.2025
- Created and optimized data-driven digital, email, and print campaigns targeting students, corporate partners, and donors for Office of Global Business and OSU Center for International Business Education and Research, increasing engagement and support from key audiences.
- Developed and launched cohesive marketing strategies as first student worker in Marketing and Communications Department, collaborating with multiple departments to enhance brand consistency and visibility.
- Managed student engagement as Teaching Assistant for OEIP, contributing to course improvements and implementing recruitment strategies that strengthened collaboration between students and external agencies.
Export Research and Marketing Intern
Halliday Technologies, Inc.
Delaware, USA
05.2024 - 04.2025
- Conducted market research on global trends and competitors, developed export strategies for key markets including Canada, Europe, and Latin America, and presented findings to management and U.S. Commercial Service partners.
- Collaborated with graphic designers and developers to enhance marketing materials for trade shows and client presentations using Figma, Canva, and Adobe Creative Cloud, ensuring brand consistency and increasing visibility.
- Conducted market research to identify customer preferences and trends.
- Assisted in creating engaging content for social media platforms.
- Collaborated with team members on promotional campaigns and events.
Education
Bachelor of Science - Business Administration, Marketing, Communication
The Ohio State University
Columbus, OH05-2025
Skills
- Campaign Management
- Email Campaign Management
- Direct Mail Campaigns
- Campaign analytics
- ROI Measurement & Analysis
- Customer Segmentation
- Budget tracking
- CRM Management
- Excel & Data Analysis
- Survey analysis
- Project Coordination
- Loyalty program management
Notable Projects
- Amazon Advertising Campaign – Product Marketing Project, 01/01/25, 04/01/25, Led a 4-week Amazon advertising campaign as part of a semester-long marketing strategy project, developing and executing a data-driven approach for a homeopathic health product through keyword targeting, ad scheduling, and performance analysis. Exceeded order goals by 100%, generating $3,399 in sales from over 149,000 impressions, with a high conversion rate at 35.7%, and reduced cost per click through continuous optimization.
- Victory Gallop Non-Profit Marketing Plan, 11/01/23, 08/01/24, Developed a strategic marketing plan for Victory Gallop’s Annual Fund, leading to $120,000 in donations for 2024. Led the development and execution of multichannel marketing and outreach materials, optimizing engagement with 700+ prospective donors through targeted print campaigns.
- Status Solutions OEIP Export Plan, 01/01/24, 04/01/24, Collaborated with two peers to build a comprehensive export strategy for a Columbus-based SaaS company, leveraging databases for market analysis, assessing legal and tax regulations, and formulating market entry strategies. Presented strategic recommendations to company leadership and the Ohio Small Business Development Center, outlining actionable steps for international growth and positioning the company for global success.
Timeline
Direct Marketing Coordinator
Arhaus
06.2025 - Current
Global Ambassador and Marketing Generalist
Fisher College of Business
08.2024 - 05.2025
Export Research and Marketing Intern
Halliday Technologies, Inc.
05.2024 - 04.2025
Bachelor of Science - Business Administration, Marketing, Communication
The Ohio State University