HANNAH HOLAT
Self Employed
BERKELEY,CA
1
Certification
9
years of professional experience
Dynamic coach, social media manager, and content creator based in the Bay Area, recognized for a motivational style and a passion for mentoring athletes to achieve their highest potential. Proven expertise in enhancing brand visibility and community engagement through strategic social media posts that align with branding goals. Successfully manages and optimizes social media strategies for diverse business accounts, significantly boosting community outreach and driving event sign-ups and revenue growth. Skilled in executing strategic collaborations and partnerships across personal and professional platforms to maximize impact.
Work History
Lead Coach + Social Media Manager
3 Years 4 Months- Led competitive team coaching at USC, developing athletes' skills and fostering team cohesion. Managed social media accounts on Instagram and Facebook, creating daily reels and posts to highlight programming and engage the community. Produced promotional video content for the website, lobby video, and email newsletters.
- Directed athlete development programs, aligning coaching plans with skill progression and performance goals.
- Planned and led practice sessions, balancing drills, conditioning, and meet preparation.
- Mentored coaching staff, reinforcing consistent instruction, safety standards, and team expectations.
Personal Trainer
7 Years 10 Months- Instructed proper exercise technique to reduce injury risk.
- Monitored client progress and adjusted training plans for results.
- Assessed client fitness levels to design personalized workout programs.
- Motivated clients through structured sessions and consistent accountability.
- Included gymnastics-inspired bodyweight exercises to improve strength and coordination
- Have been ACE certified in the past.
Content Creator
3 Years 10 Months- Managed public TikTok and Instagram accounts focused on wellness, fitness, and lifestyle content. Collaborated with brands to create ads for products aligning with personal personal brand vision.
- Developed cross-platform content strategies aligned with brand voice and audience engagement goals.
- Produced multimedia assets, including articles, graphics, and short-form video for digital channels.
- Managed editorial calendars to organize deadlines, priorities, and consistent publishing schedules.
Social Media Manager
1 Year 3 Months- Launched and grew social media accounts for new, female-owned winery in Livermore, CA. Grew the account from the ground up and helped market + document winery events. Crafted engaging posts explaining wine making process through photo and video content, enhancing consumer understanding.
- Directed social content calendars across Instagram, Facebook, and TikTok to maintain consistent winery brand presence.
- Created engaging photo, video, and graphic content using Canva and native platform tools.
- Scheduled posts with social media management software to streamline publishing and campaign coordination.
Lead Coach + Social Media Manager
3 Years 10 Months- Coached competitive teams of three competitive team groups. Planned practices, attended competitions, and facilitated communication among parents, coaches, and athletes to enhance team cohesion. Managed social media accounts and created daily video content.
- Led training sessions, reinforcing lesson plans and skill development across athlete groups.
- Supervised assistant coaches, ensuring consistent instruction and practice organization.
NCAA Women's Gymnastics Graduate Team Manager
1 Year 9 Months- Learned the logistics, practice planning, and recruiting to run and maintain a successful Division 1 gymnastics team.
- Directed daily team operations, aligning workloads with departmental priorities and service standards.
- Supervised staff performance, coaching team members on procedures, accountability, and customer service.
- Coordinated schedules, staffing coverage, and task assignments to maintain consistent workflow.
Education
Masters - Sports Coaching
Masters of Sport Coaching with an emphasis in Kinesiology, concurrent role as Graduate Team Manager for the OSU NCAA Women's Gymnastics Team
Bachelors of Science - Nutrition
Bachelors of Science in Nutrition with a physiology and metabolism emphasis
Skills
Adobe Premiere Pro
CapCut
Quick Video Editing
Bodyweight Strength Training
Athlete Motivation
Community Engagement
Training development
Safety management
Team Leadership
Skill Progression
Certification
First Aid and CPR Certified
Timeline
Social Media Manager
JMC Cellars
10.2023 - 01.2025Read More
Lead Coach + Social Media Manager
Ultimate Sports Connection
07.2023 - CurrentRead More
Content Creator
Self Employed
01.2023 - CurrentRead More
Lead Coach + Social Media Manager
UC Berkeley
07.2019 - 05.2023Read More
Personal Trainer
Self Employed
01.2019 - CurrentRead More
NCAA Women's Gymnastics Graduate Team Manager
The Ohio State University
08.2017 - 05.2019Read More
University of California, Berkeley
Bachelors of Science from Nutrition
Read More
Ohio State University
Masters from Sports Coaching
Read More
Personal Information
Title: SOCIAL MEDIA CONTENT CREATOR, VIDEOGRAPHER/ EDITOR